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    Quick Facts

    Medium Of InstructionsMode Of LearningMode Of Delivery
    EnglishSelf Study, Virtual Classroom, Campus Based/Physical ClassroomVideo and Text Based

    Courses and Certificate Fees

    Certificate AvailabilityCertificate Providing Authority
    yesColumbia Business School, New York

    The Syllabus

    • The Five Domains of Digital Transformation
    • Building Data as a Strategic Asset
    • Platforms and Multi-Sided Business Models
    • Leveraging Artificial Intelligence (AI) for Competitive Advantage
    • Adapting Your Value Proposition
    • Customer Networks and the New Path to Purchase

    • Lean Startup: The Customer Development Method
    • The Four Stages of Business Model Validation
    • Innovating through Experimentation: A/B Tests, MVPs, Failing Smart
    • Lessons from Agile and Scrum
    • Innovation at Enterprise Scale: Structures, Boards, and Teams
    • The Three Paths to Growth

    • Designing Your Digital Transformation Road Map
    • Why Most Transformations Fail
    • Culture, People, and Digital Transformation
    • Data-Driven Decision Making and Quantitative Intuition™
    • Bridging the Digital Capabilities Gap
    • Leadership and Making the Case for Change

    Instructors

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