Course Details

The Online Post Graduate Diploma in Marketing Management at N. L. Dalmia Institute of Management Studies and Research is a two-year online programme designed to develop a strong understanding of marketing concepts and business decision-making. The programme has a registration validity of 48 months, giving learners sufficient flexibility to complete the course without pressure. Delivered in an online learning format, the programme allows students to study from any location while managing work or personal commitments.

Offered by N. L. Dalmia Centre of Distance and Online Management Studies, the Online PG Diploma in Marketing Management focuses on areas such as consumer behaviour, brand management, marketing strategy, market research and digital marketing practices. After completing the programme, learners can explore career opportunities in roles such as Marketing Manager, Marketing Research Analyst, Product or Brand Manager, Digital Marketing Specialist, and Business Development Manager across different industries.

Programme Offerings

AICTE-approved programme
Blended and flexible learning
Industry-relevant curriculum
State-of-the-art e-learning platform
Highly qualified and professional faculty
Online library and remote access to e-books and e-journals
Skill set development modul

Eligibility Criteria

Applicants must have completed a bachelor’s degree in any discipline from a recognised university.
Graduates from international or SAARC universities can apply, provided their qualification is recognised by the Association of Indian Universities (AIU), or they submit an AIU equivalency certificate.
Candidates appearing in the final year of their undergraduate programme are also eligible to apply, subject to successful completion of their graduation within the time period specified by the institute.

Admission Details

Admission to the Online Post Graduate Diploma in Marketing Management at N. L. Dalmia Centre of Distance and Online Management Studies is carried out through an online application process.

Application Details

Here are the steps applicants must follow to apply for admission to the N. L. Dalmia Online PG Diploma in Marketing Management:

Visit the official website of N. L. Dalmia Online website - online.nldalmia.in
Fill in the online application form with personal and academic information
Upload the required documents as specified by the institute
Pay the programme fee using the available online payment options
After submission, candidates may be required to print and submit the completed application form along with documents, as per the institute's guidelines

The Syllabus

The syllabus of the Online Post Graduate Diploma in Marketing Management at N. L. Dalmia Institute of Management Studies and Research is structured to build both theoretical understanding and practical marketing skills. The curriculum is spread across four semesters over two years, covering core management subjects, along with specialised marketing areas.

Principles and Practices of Management
Legal Aspects of Business
Organisational Behaviour
Business Economics
Financial Accounting and Control

Quantitative Techniques and BRM
Marketing Management
Integrated Marketing Communication
Sales and Distribution Management
Consumer Buying Behaviour

B2B Marketing
Marketing Research
Rural Marketing
Product and Brand Management
Services Marketing

International Marketing
Media Planning and Strategy
Digital Marketing
Retail Management
Project

Evaluation Process

The Online Post Graduate Diploma in Marketing Management at N. L. Dalmia Centre of Distance and Online Management Studies follows a semester-based online examination system.

Each semester includes a mid-term exam and an end-of-term exam.
Mid-term exams are conducted for 40 marks, and end-term exams are conducted for 60 marks.
Students must secure a minimum of 40% combined marks in each subject to pass.
Learners are given a 7 to 10-day exam window for both mid-term and end-term examinations.
Exams can be taken online at any time (24×7) within the given window.
End-term examinations are conducted in an online web-based or AI-proctored mode, and students must have access to a working webcam.
As part of the programme, students are required to complete and submit a project in the final semester as per the guidelines provided by the institute.

NLDIMSR Mumbai Frequently Asked Questions (FAQ's)

1: What is the duration of the Online PG Diploma in Marketing Management at N. L. Dalmia?

The programme is designed to be completed in two years and is divided into four semesters. Students are provided a registration validity of 48 months, which allows additional time to complete the course if needed.

2: Is the N. L. Dalima Online PG Diploma in Marketing Management offered completely online?

Yes, the programme is delivered in an online learning mode, allowing students to access study materials and learning resources remotely.

3: Who is eligible for the N. L. Dalmia Online PG Diploma in Marketing Management programme?

Graduates from any discipline can apply. Final-year undergraduate students awaiting their results may also apply, provided they complete their graduation within the timeline specified by the institute.

4: How are examinations conducted for the programme?

Examinations are conducted online on a semester basis. Each semester includes mid-term and end-term assessments with a flexible exam window for learners.

5: Is there any project work included in the N. L. Dalmia Online PG Diploma in Marketing Management?

Yes, students are required to complete a project in the final semester, which helps them apply marketing concepts to practical business situations.

6: What career opportunities are available after completing the N. L. Dalmia Online PG Diploma in Marketing Management?

After completion, learners can pursue roles such as Marketing Manager, Marketing Research Analyst, Product Manager, Digital Marketing Specialist, and Business Development Manager across various sectors.