Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery	Frequency Of Classes
English	Self Study, Virtual Classroom	Video and Text Based	Weekends

Course Overview

The Executive Programme in Digital Marketing Certification Course is a 6 month long live online course that discusses the fundamentals of digital marketing and its role in the modern digital world. The course available on the Eruditus learning platform will cover important digital marketing tools and techniques.

Through the Executive Programme in Digital Marketing Training Course, learners will be introduced to marketing management, digital marketing, and analytics. The course is delivered by the expert faculty of the Indian Institute of Management, Jammu.

After completing the Executive Programme in Digital Marketing Online Course through a series of live online sessions and projects and assignments, learners will be rewarded with a certificate of completion along with an opportunity to gain the prestigious IIM Jammu Executive Alumni Status.

The Highlights

Certificate of completion
6 months duration
Live online sessions
Hands-on learning experience
Projects and assignments
Real-world case studies and applications
Specialized curriculum
Career services and placement assistance
IIM Jammu Executive Alumni Status
Support by IIMJ faculty and industry experts

Programme Offerings

Certificate of completion
6 months duration
live online classes
Hands-on Learning
real-world case studies
Projects
assignments
Career Services
placement assistance

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	IIM Jammu

The Executive Programme in Digital Marketing Course fee is Rs. 51,250 plus GST. There are loan options available with EMI starting at Rs.2,124. There is a special corporate enrollment pricing offer that provides up to a 10% discount if you enroll in the course with your co-workers.

Executive Programme in Digital Marketing Course Fee Structure

Heads	Amount in INR
Executive Programme in Digital Marketing Fee	Rs. 51,250 + GST

Eligibility Criteria

Candidates who apply for the course should be graduates (10+2+3) or diploma holders (only 10+2+3) in any discipline from a recognised university (UGC/AICTE/DEC/AIU/State Government/recognised international universities) along with 1+ years of work experience.

Exam Qualification Details

Candidates who successfully complete the Executive Programme in Digital Marketing Course with satisfying academic scores and a minimum of 60% attendance will be awarded the course certificate.

What you will learn

Digital marketing skillsKnowledge of Google analyticsSocial Media MarketingMarketing skillsSales skills

After completing the Executive Programme in Digital Marketing Classes, you will learn about the following topics:

Understanding of business markets
Marketing management fundamentals
Understanding consumer behaviour
Digital marketing strategies
Search Engine Optimisation (SEO)
Search Engine Marketing (SEM)
Social media marketing
Email marketing
Digital marketing tools and technologies

Who it is for

EntrepreneurSales ManagerAdvertising ManagerMarketing ManagerDigital Marketing Executive

The Executive Programme in Digital Marketing Course is suitable for early professionals, marketing managers, sales managers, branding, PR & advertising managers who wish to expand their knowledge and skills in advanced digital marketing tools.
The course can be taken up by digital marketing professionals, management consultants, and entrepreneurs who wish to gain expertise in modern digital marketing practices.

Admission Details

Given below are the steps to enroll in the Executive Programme in Digital Marketing Course:

Step 1: Go to the official website by clicking on the URL given below - https://www.eruditus.com/programmes/iimj/executive-programme-in-digital-marketing/index.php

Step 2: Click on the 'Start Application Now' option at the end of the page.

Step 3: Enter your email id and proceed with the application form.

The Syllabus

Creating Customer Value
Analysing Micro and Macro environment
Consumer and Business Markets

Segmentation, Targeting, and Positioning
Product, Price, Place, Promotion
People, Process, Physical Evidence
Understanding sales process

Consumer decision-making process
Omni-channel consumer behaviour
Consumer information acquisition and processing
Attitude, Intention, Perception
Lifestyle and personality
Influencers
Understanding consumers in the digital world

Integration of Digital with traditional Integrated Marketing Communication

Traditional Marketing communication Channels
Digital Marketing communication channels

Strategic Digital Marketing plan

Campaign objectives
Resource allocation
Organic vs Paid
Sales funnel – lead generation and conversion rate optimisation

Consumer Journeys and Omni-channel Marketing

Touchpoint analysis
Channel choice
Channel Transaction cost
Webrooming and Showrooming

Content Creation

Text
Image
Video

Search Engine Optimisation (SEO)

Introduction and Best Practices

SEO Audit
Keyword Search
Link Building
On-Page and Off-Page SEO

Tools

SEMRush
AHrefs
Google Keyword Planner

Search Engine Marketing (SEM)

Google AdWords
Display ads
Keywords
Bid Strategy
Sales Funnel

Social Media Marketing

Managing Social Media Pages
Creating Brand Communities
Consumer Engagement and User Generated content
Social media planning and scheduling

Social Media platforms for Paid Campaigns

Facebook Ads
Instagram Ads
Linkedin Ads
Twitter Ads

Email Marketing/ Mobile/ SMS Marketing

Generating email list/ leads
Nurturing email subscribers
Effective copywriting for successful email campaign

Google Analytic

Buyer Persona
Website Traffic
Lead acquisition cost
Sales conversion cost
Conversion Tracking and Campaign metrics

Digital Marketing funnel – lead generation and conversion rate optimisation

Digital Marketing Technologies

Tools – SEMRush, AHrefs, Google Keyword Planner

Participants will be divided into groups
Each group will register a word press blog or website
The groups will be expected to write content/blogs to drive traffic to the website
All the Digital Marketing Tools and Techniques that the participants are learning in the course will be expected to apply in these for their blogs/website
Link Google Analytics to the blog and monitor website traffic
Apply SEO techniques to the blog/website
Incorporate Keyword to write blogs for SEO
Create Social Media pages for the blog/website
Share the content on the social media pages
Run Facebook ads, Google search and Display ads, Twitter Ads, and LinkedIn to drive traffic to the blog/website