Executive Programme in Digital Marketing
Learn about the core aspects of digital marketing tools and techniques through the Executive Programme in Digital Marketing Course.
Online
6 Months
51,250 INR Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery | Frequency Of Classes |
|---|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based | Weekends |
Course Overview
The Executive Programme in Digital Marketing Certification Course is a 6 month long live online course that discusses the fundamentals of digital marketing and its role in the modern digital world. The course available on the Eruditus learning platform will cover important digital marketing tools and techniques.
Through the Executive Programme in Digital Marketing Training Course, learners will be introduced to marketing management, digital marketing, and analytics. The course is delivered by the expert faculty of the Indian Institute of Management, Jammu.
After completing the Executive Programme in Digital Marketing Online Course through a series of live online sessions and projects and assignments, learners will be rewarded with a certificate of completion along with an opportunity to gain the prestigious IIM Jammu Executive Alumni Status.
The Highlights
- Certificate of completion
- 6 months duration
- Live online sessions
- Hands-on learning experience
- Projects and assignments
- Real-world case studies and applications
- Specialized curriculum
- Career services and placement assistance
- IIM Jammu Executive Alumni Status
- Support by IIMJ faculty and industry experts
Programme Offerings
- Certificate of completion
- 6 months duration
- live online classes
- Hands-on Learning
- real-world case studies
- Projects
- assignments
- Career Services
- placement assistance
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Jammu |
The Executive Programme in Digital Marketing Course fee is Rs. 51,250 plus GST. There are loan options available with EMI starting at Rs.2,124. There is a special corporate enrollment pricing offer that provides up to a 10% discount if you enroll in the course with your co-workers.
Executive Programme in Digital Marketing Course Fee Structure
Heads | Amount in INR |
Executive Programme in Digital Marketing Fee | Rs. 51,250 + GST |
Eligibility Criteria
Candidates who apply for the course should be graduates (10+2+3) or diploma holders (only 10+2+3) in any discipline from a recognised university (UGC/AICTE/DEC/AIU/State Government/recognised international universities) along with 1+ years of work experience.
Exam Qualification Details
Candidates who successfully complete the Executive Programme in Digital Marketing Course with satisfying academic scores and a minimum of 60% attendance will be awarded the course certificate.
What you will learn
After completing the Executive Programme in Digital Marketing Classes, you will learn about the following topics:
- Understanding of business markets
- Marketing management fundamentals
- Understanding consumer behaviour
- Digital marketing strategies
- Search Engine Optimisation (SEO)
- Search Engine Marketing (SEM)
- Social media marketing
- Email marketing
- Digital marketing tools and technologies
Who it is for
- The Executive Programme in Digital Marketing Course is suitable for early professionals, marketing managers, sales managers, branding, PR & advertising managers who wish to expand their knowledge and skills in advanced digital marketing tools.
- The course can be taken up by digital marketing professionals, management consultants, and entrepreneurs who wish to gain expertise in modern digital marketing practices.
Admission Details
Given below are the steps to enroll in the Executive Programme in Digital Marketing Course:
Step 1: Go to the official website by clicking on the URL given below - https://www.eruditus.com/programmes/iimj/executive-programme-in-digital-marketing/index.php
Step 2: Click on the 'Start Application Now' option at the end of the page.
Step 3: Enter your email id and proceed with the application form.
The Syllabus
- Creating Customer Value
- Analysing Micro and Macro environment
- Consumer and Business Markets
- Segmentation, Targeting, and Positioning
- Product, Price, Place, Promotion
- People, Process, Physical Evidence
- Understanding sales process
- Consumer decision-making process
- Omni-channel consumer behaviour
- Consumer information acquisition and processing
- Attitude, Intention, Perception
- Lifestyle and personality
- Influencers
- Understanding consumers in the digital world
Integration of Digital with traditional Integrated Marketing Communication
- Traditional Marketing communication Channels
- Digital Marketing communication channels
Strategic Digital Marketing plan
- Campaign objectives
- Resource allocation
- Organic vs Paid
- Sales funnel – lead generation and conversion rate optimisation
Consumer Journeys and Omni-channel Marketing
- Touchpoint analysis
- Channel choice
- Channel Transaction cost
- Webrooming and Showrooming
Content Creation
- Text
- Image
- Video
Search Engine Optimisation (SEO)
Introduction and Best Practices
- SEO Audit
- Keyword Search
- Link Building
- On-Page and Off-Page SEO
Tools
- SEMRush
- AHrefs
Google Keyword Planner
Search Engine Marketing (SEM)
- Google AdWords
- Display ads
- Keywords
- Bid Strategy
- Sales Funnel
Social Media Marketing
- Managing Social Media Pages
- Creating Brand Communities
- Consumer Engagement and User Generated content
- Social media planning and scheduling
Social Media platforms for Paid Campaigns
- Facebook Ads
- Instagram Ads
- Linkedin Ads
Twitter Ads
Email Marketing/ Mobile/ SMS Marketing
- Generating email list/ leads
- Nurturing email subscribers
- Effective copywriting for successful email campaign
Google Analytic
- Buyer Persona
- Website Traffic
- Lead acquisition cost
- Sales conversion cost
- Conversion Tracking and Campaign metrics
Digital Marketing funnel – lead generation and conversion rate optimisation
Digital Marketing Technologies
Tools – SEMRush, AHrefs, Google Keyword Planner
- Participants will be divided into groups
- Each group will register a word press blog or website
- The groups will be expected to write content/blogs to drive traffic to the website
- All the Digital Marketing Tools and Techniques that the participants are learning in the course will be expected to apply in these for their blogs/website
- Link Google Analytics to the blog and monitor website traffic
- Apply SEO techniques to the blog/website
- Incorporate Keyword to write blogs for SEO
- Create Social Media pages for the blog/website
- Share the content on the social media pages
- Run Facebook ads, Google search and Display ads, Twitter Ads, and LinkedIn to drive traffic to the blog/website
IIM Jammu Frequently Asked Questions (FAQ's)
The Executive Programme in Digital Marketing Certification Course can be completed within a duration of 6 months.
Yes, all candidates who complete the Executive Programme in Digital Marketing Online Course will receive valid certification.
Yes, all students should score at least 60% attendance to qualify for the course certificate.
The Executive Programme in Digital Marketing Training Course is available on the Ereditus online learning platform.