Who is a Vlogger?
As a vlogger one has the opportunity to go back and relive moments anytime ~ Bob Dolittle
Over the time, as digital media has gained popularity people have started taking interest in vlogging. Famous YouTubers, travellers, celebrities these days make vlogs about a day in their lives, some event, any current happening or any such topic. Lately video content has gained a lot of popularity and viewers have been consuming the content at a large scale. Vlogging is similar to blogging but it is done through videos. A vlogger has a creative and rapidly evolving work option. If you want to know more about the career as vlogger, how to become a vlogger, so on and so forth then continue reading the article.
Vlogger in a Nutshell
In the career as a vlogger, one generally works for himself or herself. However, once an individual has gained viewership there are several brands and companies that approach them for paid collaboration. It is one of those fields where an individual can earn well while following his or her passion. Ever since internet cost got reduced the viewership for these types of content has increased at a large scale. Therefore, the career as vlogger has a lot to offer. If you want to know more about the career as vlogger, how to become a vlogger, so on and so forth then continue reading the article.
Quick Facts for Vlogger
A vlogger's occupation is not gender-specific. Males, females and others can choose vlogging as a career for themselves. Male and female vloggers receive equal benefits in India, because in this profession, gender is insignificant.
Any special needs
The career as vlogger suits people who are physically fit. The individuals who are differently abled might not have the ability to vlog the moments as efficiently as a fit person could.
Table of Contents for Vlogger
What is the role of Vlogger?
Vloggers can be considered to be the creators of new video content for a variety of purposes such as entertainment, tourism and sometimes for commercial use as well. Vlogging can be considered as the process of capturing places, people and moments which can be looked back at again. In the career as a vlogger, individuals create vlogs for platforms like YouTube, Facebook as well as Instagram.
As a vlogger it is very important that an individual plans his or her entire day or vlogging schedule. It enables the person to have a list of things that he is required to do and can speed up or slow down the process accordingly.
In the career as vlogger, once an individual has created a viewership for himself one has to deliver content accordingly. Identifying the target audience helps a vlogger in creating content which will keep the viewer intact. Depending on the viewership of the vlogger he or she gets paid collaboration from brands.
Search engine marketing
One of the prime responsibilities in the career as vlogger is to make content according to a website's efficiency. The content especially the one that goes on social media has to be made according to the google analytics. This is done so that the vlog is more visible on media platforms.
Search engine optimisation
In the career as a vlogger, individuals must establish traffic-enhancing strategies of putting out their content. This can be done by making the site available on the internet. Pay per click, or PPC, search engine optimisation takes clients to the platform through search engines like Google, Yahoo, MSN and Bing.
Types of a Vlogger
Beauty Vlogger- A beauty YouTuber, commonly referred to as a "beauty vlogger", "beauty guru", "beauty influencer," or "Beautuber", is a person who creates and posts videos to YouTube about cosmetics, fashion, hair-styling, nail art, and other beauty-related topics. One makes his or her audience aware about several beauty trends. Some beauty vloggers like Jeffreestar, Jaclyn Hill or James Charles are famous across the world and earn millions of dollars.
Gaming Vlogger- A gaming vlogger reviews the latest role-playing game or revisits classic consoles. A gaming vlogger offers insight into the gaming industry's past, present and future. Many of them simply play through their favorite titles. And as they do so, they provide commentary that ranges from informative to hilarious. Markiplier is one of the most popular gaming vloggers on YouTube.
Food Vlogger- Food vlogging is one of the most famous kinds of vlogs available on YouTube. It has taken over cookbooks or cooking shows. This is the new way of learning how to cook and searching exactly what the viewers want. Famous chefs like Gordan Ramsay, Sanjeev Kapoor, Vikas Khanna, all of them have a cooking vlog channel.
Film and Video Editor: A film and video editor is a technical professional who applies his or her creative side on producing a final video. Such videos involve both technology and creativity. A film and video editor is responsible for the final outcome of video with effective shots and storytelling that fetches the attention viewers.
Cinematographer: A career as a cinematographer involves several decision making aspect such as selecting a camera, film stock, lenses, and filters to depict the scene in accordance with the intentions of the director.
Photographer: A photographer is someone who sacrifices his moments so that others can come back to the pictures and cherish theirs. They photograph people, landscapes, merchandise, and other subjects, using digital as well as film cameras and equipment.
What is the workplace/work environment of Vlogger like?
The vlogger is responsible for capturing and making content based on his or her niche. For example a travel vlogger will mostly work outdoors visiting different places. On the other hand a technology vlogger can give reviews about products in his or her studio without stepping out. Depending on the scale at which a vlogger works he or she can hire people who can help him doing the work behind the camera like making video edits.
Does Vlogger require travelling?
In the career as a vlogger, individual’s work includes travel, depending on his or her area of vlogging. If an individual is a travel vlogger he or she will have to travel. But, if one is a beauty vlogger then travelling is not an important part of the job.
Work From Home
Vloggers are generally self-employed therefore they have the liberty to work according to their preferred time. However, as vloggers, people can also make sponsored videos in those cases they work according to the deadlines decided.
The job of a vlogger can be both permanent or temporary in nature. In the career as vlogger, individuals may have to work with an organisation on a full-time basis or they could also work for themselves.
Home Office, Restaurants
In the career as a vlogger, the work place entirely depends on the field one makes a vlog for. A food vlogger will visit different restaurants in order to create content whereas a fitness vlogger will either work in a gym or yoga appropriate environment.
Presence in Geographical Area
Vlogging can be done staying at any geographical location as long as you have the access to the internet. However, most of the vloggers live in urban or semi-urban locations.
In the career as vlogger, candidates generally have time pressure as they need to be consistent in delivering their content. It helps in increasing the rate of engagement.
A vlogger may have to work for extra hours depending on the workload and deadlines. There are several vloggers who put out content on a daily basis therefore, the competition is quite high in this field.
Weekly Hours of Work
Min 45 Hours
There is no fixed work timing for vloggers who are self-employed. However. The vloggers who work for an organisation work for about nine hours a day, which is 45 hours a week.
How to become a Vlogger?
What are the skills and qualities required to become a/an Vlogger?
In order to make a career as vlogger one must possess some skills. Some skills required by a vlogger are mentioned below:
Creativity: In the career as vlogger, individuals should be capable of producing unique and innovative concepts. Creativity satisfies the audience’s psychological and entertainment demands. Creativity involves recognising significantly how a vlog satisfies an audience’s requirement.
Communication skills: In the career as a vlogger, individuals should be able to interact efficiently with the viewers. One should be able to present his or her thoughts effortlessly through the medium of vlogs. Depending on the niche or category of the vlog the vlogger should be able to give insights to the viewers with as much clarity as possible.
Analytical skills: The vlogging market is evolving with the emergence of digital platforms, new technology, paid promotions and more accepting audiences. Apart from making creative vlogs it is essential that a vlogger is able to evaluate his viewer’s preferences and assess their institution's most effective approaches.
Decision-making skills: In the career as vlogger, individuals should have the capability to make a decision and contribute to the foundation of strong leadership competencies. Decision making is a process that is needed in every small or large industry whether it is a corporate or a creative field. Having decision-making skills enables one to evaluate every situation.
Which certifications and internships can be helpful in becoming Vlogger?
Internships are seen as the perfect means of gaining exposure in the career as a vlogger. Internships serve to provide the candidate with the real-life experience. Internships often provide the future applicant with the opportunity to incorporate the theoretical concepts that they have developed in order to bring it into practical use during their college days.
Vlogging interns can work with famous content creators or vloggers and learn from them. One could handle and manage the work that takes place behind the camera.
Career Path Progression for Vlogger
Travel Vlogger: A travel vlogger takes his camera and goes across different places in order to capture the tourist places. He makes content around it either for entertainment purposes, to become a guide or even for promotion of the place in order to accelerate tourism.
Technology Vlogger: A technology vlogger is a person who provides reviews and functionality of a technical product. He vlogs about different kinds of products for example, a smartphone and provides the pros and cons of buying that particular smartphone. He gives the details about the phone’s specifications as well as the performance.
Fitness Vlogger: Fitness vlogging simply means capturing videos which can educate the viewers with the nuances of fitness. An individual who is into fitness vlogging tells its viewers about how to stay fit through different ways and methods.
What is the job outlook for Vlogger?
Vloggers are highly valuable and often pursued by other professionals. For internet-based content creating, vlogging is considered one of the most fruitful and consumed forms of content. Vloggers who work in a certain category for example travelling are approached by several tourism organisations to work with them in order to promote them. Therefore, this field is growing day by day.
It is expected that the total employment of vloggers will rise by nine per cent in the coming decade. As social media is becoming more and more popular, viewers are consuming vlog content in their field of interest. Therefore, the scope of growth for vloggers is increasing.
Frequently Asked Questions for Vlogger
Que. Who are the most famous vloggers on YouTube?Ans.
Most famous vloggers are:
PewDiePie - 102 Million Subscribers
Dude Perfect - 47 Million Subscribers
HolaSoyGerman - 40 Million Subscribers
Whindersson Nunes - 37.6 Million Subscribers
Que. Is vlogging a good career option?Ans.
Vlogging has become one of the most sought-after professions, and as astounding as it may sound, 75 per cent youngsters expressed that they'd consider either YouTubing or vlogging as their preferred career, according to a study of over 1,000 children aged between 6- 17.
Que. Can you make a living vlogging?Ans.
Vlogging can be a lucrative career for many if it is done right and develops an audience that sticks by your side. As your audience grows, so will your vlog income, making it possible to make a nice living as a vlogger.
Que. What equipment do you need to be a Vlogger?Ans.
A good quality camera, a basic lighting setup, and an external microphone will go a long way to helping you create professional-looking (and sounding) content. And since vlogs are dialogue-centric, therefore having a good quality audio helps a lot.
Que. What is the role of Photographer?Ans.
In the career as photographer, individuals take pictures to create memories and make special moments unforgettable. They photograph people, landscapes, merchandise, and other subjects, using digital as well as film cameras and equipment.
Que. What is the role of Film Director?Ans.
Director is one of the few professionals who are required to put their intimate involvement during every stage of filmmaking and film production. Film director job description include performing additional roles such as producing, writing, or editing.
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