Is Marketing a Most Stressful Career?

Understanding Stress In Marketing Careers

Being a successful marketer requires working on the job. It brings a sense of pride and passion. To create successful ad campaigns, marketing professionals require broad knowledge and technological breakthroughs. Whether you choose a Career as marketing manager, career as advertising manager, career as digital marketing manager, or career as brand manager, you must be able to handle pressure and deadlines. Marketing Professionals must be able to deal with stress and control actions. There has always been a heated debate on marketing jobs as questions are always raised, such as whether marketing is a stressful job, whether is marketing manager is a stressful job, or are marketing jobs are stressful.

What Makes Marketing So Stressful? (Survey Insights)

According to a recent survey, stress is reaching perilous levels for advertising executives. There have been multiple surveys conducted to study stress in the online marketing industry. The reasons to cause a big stress mess are:

• Around 55 per cent of Marketers aim to prove value to the people who do not understand them.

• Around 27 per cent of Marketers keep juggling to get all the work done in a 40-hour work week.

• Around 23 per cent of Marketers report no or marginal profit from a campaign.

According to the study of Workfront, one in four marketing professionals said that they experience high stress daily. 71 per cent of the marketers claimed that they experience the feeling of burning out, while 66 per cent said that they are expecting an increase in their stress level in the near future. 80 per cent of those who participated in the study claimed that they are overloaded with work.

One of the most shocking facts is that the marketing firms that reported being overloaded with work also claimed to be understaffed. Such critical conditions of the marketing firms may lead to missing deadlines, a lack of direction, and extreme requirements for stress boosters for the entire office.

According to a Paychex survey based on 2000 office workers, it revealed that 60 per cent felt stressed during three or more work days per week. Marketing Director Karen Webber believes that the marketing industry is lagging in adapting to the new 24-hour work week. It has become difficult to balance personal and professional life for marketing professionals as they get work calls on their phones directly.

Returning a call right away often lands a big-time client. The marketing industry has not adopted the flexible working models as other industries. A Marketing career is least likely to provide work-from-home employment shifts.

Why Is Marketing Considered A Highly Stressful Career?

After going through the statistics of the above-mentioned surveys, you might not ask us, is marketing job stressful?. But are you aware of the other factors that make marketing a stressful career? In this section, we will discuss what makes marketing a stressful career.

• Marketing may seem like advertising a product or service to a complete stranger and persuading him or her to buy it. Marketing is one of the most competitive industries with picky audiences.

• Marketing is not an easy job. It involves statistics. Professionals need to conduct analysis and study to get an intimate knowledge of the audience. It involves collecting and sorting out data. You need to be intelligent to make sense of the demographics.

• Marketing is dynamic in nature. Advertising and marketing practices have changed and evolved over the years. It is amazing to see how quickly marketing campaigns rise and fall. One needs to stay up-to-date with the developments in their niche. It is required to be alert and attentive to be a marketing professional.

• Most marketing jobs are stressful and may turn out to be toxic to personal and family life. Numerous marketing jobs require spending a lot of time in the office or travelling. Unconsciously, most marketers carry work to their homes with them. It affects their family members and friends. There are numerous other factors that make a marketing career stressful.

How to Overcome Stress in Marketing

If you will ask us, is being a marketing manager stressful? Then, we might say yes indeed, the field of marketing is stressful. But there are ways to cope with the stress instead of compromising with a successful high-paying career. We have listed here several ways to dispose of stress. We understand that stress affects the overall well-being of a person and can cause some serious health issues.

1. Pace Yourself

A Marketing career is quite stressful. It requires a lot to be done daily. Pacing yourself makes it quite easier. It will save quite some time if you start with easy tasks first. You do not get tired easily as it saves most of your time and energy. You must acknowledge your position. Do not rush, it will not help.

2. Take a Break

You will acknowledge after working quite a long in the industry that it does not sleep. But, taking a break is commendable; otherwise, you will compromise with your performance. If you feel fatigued, take advantage of the bathroom breaks to get a break from the buzz of marketing. Create a routine to take 15 minutes off from your work to calm your mind each day. You may choose a quiet place to avoid any interruptions.

3. Try De-Stressing and Relaxing Techniques

Everyone deals with stress differently. One of the best ways to deal with stress is by exercising. Exercising is necessary for marketers. Marketers are sedentary and hence they are more prone to poor health. Yoga, Meditation, and other hobbies may also help. You can spend time doing anything that makes you happy; it is stress-relieving as long as you do not overindulge.

4. Make some time for Family and Friends

Humans are social beings. The lack of strong social and family ties affects mental health and makes it quite stressful. Numerous marketers deal with family problems and they are often stressed out. Spending time with family and friends helps to maintain social ties. It is suggested to never take work home unless it is required.

Benefits of choosing a career in marketing (Despite the stress)

While a career in marketing is undoubtedly stressful, it also comes with its share of benefits. One of its benefits is high earning potential. Especially, if you are working as a manager or strategist you can enjoy lucrative salary ranges. Also, you can find strong career growth opportunities along with creative freedom to explore innovative strategies.

Conclusion

Marketing is indeed a stressful career. But, by following several measures you can lower your stress. Taking small breaks from the marketing buzz and avoiding taking work home definitely helps. Spending some quality time with family and friends is quite helpful in coping with the work stress of a marketing job.