Marketing Executive Job Description & Roles and Responsibilities

Marketing Executive Job Description

A Marketing Executive Job Description includes being creative to make marketing campaigns, while conducting research and analysing data and identifying the audience for the product or service. He or she also constantly compiles, distributes and presents ideas regarding marketing strategies.

In addition, a marketing executive manages the production and performance of multimedia content and maintains the customer data using CRM systems. They also monitor the effectiveness of marketing campaigns to analyse and improve the overall marketing process.

Marketing Executive Duties and Responsibilities

Marketing Executive Roles and responsibilities vary depending on the sector he or she is working. Some of the marketing executive duties are mentioned below:

• Customising Plans: A Marketing Executive has a duty of customising marketing plans according to each of the different products or services one is assigned to work on. Each plan is designed in such a way that it aligns with the latest market trends and incorporates traditional marketing and online marketing.

• Networking: A Marketing Executive is responsible for networking and developing relations with suppliers, large contractors, partner organisations and other business stakeholders. Networking for a marketing executive becomes essential to understand the market of the product better, to update plans accordingly.

• Monitoring and Analysing: A Marketing Executive is responsible for monitoring market trends and analysing customer activities to identify business opportunities. One also monitors the performance of ongoing campaigns and analyses if any changes are required. This helps in making future campaigns more effective and successful.

• Preparing Reports: One of the roles of a Marketing Executive is to create and generate reports related to key points of the performance of ongoing campaigns. These reports provide valuable insights that help evaluate trends and refine both marketing and online marketing strategies.

Career Progression of a Marketing Executive

Marketing is a multidimensional field which includes a variety of job titles, each customised to fit in specific aspects of the marketing process. From making creative campaigns to analysing market trends, these roles play an important role in the success of a brand's image in the market. An individual looking to grow in this field can benefit greatly from marketing courses, which will equip them with the skills and knowledge required to succeed in different marketing roles.

Here is the typical hierarchy of marketing job titles and their responsibilities.

1. Marketing Coordinator:

A marketing Coordinator is an important entry-level role where professionals support the marketing department by organising campaigns, managing event logistics and conducting market research. They also assist in the decision-making process of the organisation and form a strong base for a career in marketing.

2. Marketing Executive

A marketing executive acts as an important link in the marketing department of the organisation. They are responsible for developing and executing marketing strategies, including online marketing campaigns, while coordinating with other departments to ensure that campaigns are effective and successful in achieving company goals.

3. Senior Marketing Executive:

A Senior Marketing Executive is an experienced professional who manages large-scale marketing initiatives and leads teams. These professionals also handle budgeting and strategic planning, which is instrumental in the marketing department.

4. Director of Marketing:

The Director of Marketing is a senior-level role tasked with supervising the overall performance of the marketing department. This job title is assigned to form long-term objectives, find new market opportunities and ensure all the marketing plans are consistent and effective in achieving organisational goals.

5. Vice President of Marketing:

The role of a Vice President of Marketing involves guiding the marketing strategies of the company at a high level. This professional is a key factor driving the organisation’s leadership, brand growth, customer engagement and market share through strategic planning and execution.

6. Chief Marketing Officer (CMO):

The Chief Marketing Officer (CMO) is the highest-ranking professional in the marketing hierarchy of an organisation. They oversee global strategies, brand positioning and advertising campaigns. This position serves a pivotal role in the functioning of a firm by maintaining a strong and competitive brand presence in the marketplace.

Marketing Executive Qualifications

A Marketing Executive is expected to have a strong understanding of business, management and marketing principles. Strong analytical skills, creativity and practical experience are essential to create an impact in the respective field. Students ambitious about pursuing this career are advised to opt for the commerce stream at the 10+2 level.

One can begin by pursuing a bachelor's in Business Administration (BBA) or Commerce (B.Com) and later opt for a Master's In Business Administration (MBA) in the field of Marketing. Students from other streams can also enter this field by completing their bachelor’s in any discipline and then pursuing a Master’s in Marketing.

Bachelor's Degrees:

• BA

• BBM

• BBA

• BCom

• BCom (H)

Master's Degrees:

• MBA

• MBA Marketing Management

Marketing Executive Skills

Marketing Executive is a highly skilled and demanding job; interested candidates must possess the necessary qualifications and essential skills, which will be crucial for working in a marketing department. Some of the important skills are listed below.

• Analytical Skills: Marketing executives need strong analytical skills to prepare and execute marketing plans. They analyse the customer data and campaign performance to stay up to date with the latest trends.

• Creativity: Crafting compelling marketing campaigns to attract a customer base and build a solid market share requires creativity. Marketing executives must design attention-grabbing and informative campaigns, so that sales can be maximised.

• Communication Skills: Strong verbal and written communication skills and understanding how to communicate with the team and clients are essential in order to achieve organisational goals.

• Technical Skills: A marketing executive should possess technical skills to create plans and track the performance of the marketing strategies. Skill and knowledge of using various marketing tools are important to perform efficiently.

Marketing Executive Top Recruiters

Marketing is a highly demanded and desired profile amongst all kinds of corporate businesses. The marketing employees are recruited in high abundance. Listed below are some of the top recruiters of marketing job profiles.

• Amazon

• Accenture

• Tata Consultancy Services

• Google

• IBM

Marketing Executive Salary

Marketing executives are paid handsomely due to the constant demand in the market and marketing being an essential part of any kind of corporation. The table below provides an estimate of the salary of a marketing executive.

(Source: Ambitionbox)

(Note: The salary figures mentioned anywhere in these articles are just for reference purposes. Actual salaries may vary depending on respective candidates, employer, job location and numerous other factors.)

Conclusion

A Marketing Executive is a professional responsible for creating and managing campaigns that promote an organisation’s products and services. Since marketing is a fundamental function of every business, the demand for skilled marketing executives remains high. This demand directly translates into attractive career opportunities and competitive salaries. Interested candidates should cultivate the skills mentioned above and acquire the qualifications and practical experience to truly excel in this field. With the growing importance of digital and online marketing, the future of the career is both positive and progressive.