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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study	Video and Text Based

Course Overview

The landscape of marketing has changed dramatically. It is natural for students, business owners, and executives to feel confused and overwhelmed. The Customer-Centric Marketing for Entrepreneurs certification program will teach you about deciding which marketing channels are to be used for a campaign. It will help you understand brand building and how to reach the target audience effectively.

The Customer-Centric Marketing for Entrepreneurs course by edX will also give practical experience in designing customer-centric marketing campaigns that create traction using the right channel, be it social media, direct sales, or event marketing. Within a short span of four weeks, candidates will learn the required skills to master entrepreneurial marketing.

Customer-Centric Marketing for Entrepreneurs is an intermediate course that is entirely online. It is hosted by edX and taught by educators from Babson College. This curriculum requires an average weekly study time of four to six hours. Candidates who wish to achieve a verified certificate need to complete the course successfully and purchase the certification. They can also take the programme free of cost; but, a limited duration of access will be given to the course.

The Highlights

Online, short-term course
Four-week, the intermediate program
Verified certificate
Pre-recorded videos in English
Educators from Babson College
Self-Paced, free learning
Average weekly dedication of four to six hours
‘Business and Marketing’ field

Programme Offerings

online learning
Short-term programme
Intermediate course
Four-week duration
Verified certificate
Weekly four to six hours
Educators from Babson College
Self-paced
Entrepreneurial marketing course

Courses and Certificate Fees

Fees Informations	Certificate Availability	Certificate Providing Authority
INR 12407	yes	Babson College, Wellesley

Customer-Centric Marketing for Entrepreneurs certification by edX is a free course.
Only Individuals seeking a verified certificate must pay Rs. 12,407 to earn one.

Customer-centric marketing for entrepreneurs fee structure

Course Name	Fee
Customer-Centric Marketing for Entrepreneurs	Free
Customer-Centric Marketing for Entrepreneurs (With Verified Certificate)	Rs. 12,407

What you will learn

Entrepreneurial skills

Candidates who complete the edX Customer-Centric Marketing for Entrepreneurs online certification will become adept in various topics such as:

Creating customer profiles and personas that help identify the right marketing channels.
Using customer discovery tools to determine market needs, obstacles, and opportunities.
Developing messaging and content that directly address a customer’s needs and accelerate brand excitement
Responding to customer needs using digital, social, personal, and mobile spheres
Developing KPIs (key performance indicators), metrics, and milestones to measure campaign success

Who it is for

Entrepreneur

While the Customer-Centric Marketing for Entrepreneurs course would be helpful for everyone, it is beneficial for the following individuals:

Students
Executives
Business Owners
Entrepreneurs
Marketing professionals

Admission Details

Step 1: Individuals who want to join the program must visit https://www.edx.org/course/customer-centric-marketing-for-entrepreneurs and click on ‘Enroll’ after going through the course details.

Step 2: They need to register with the edX website. If they already have an account, they need to choose whether they want a verified certificate.

Step 3: If they need a certificate, they will be redirected to a webpage to pay the program fee. Otherwise, they can straightaway start with the training.

Application Details

The Customer-Centric Marketing for Entrepreneurs certification course by edX features a hassle-free enrolment. Since there is no admission form fill up, students can directly begin learning by either registering with their social media accounts (Microsoft/Apple/Google/Facebook) or creating an edX account. For the latter, they must provide details such as full name, country name, public username, email ID, and a password.