Digital Marketing and Analytics
Learn how to engage present consumers by leveraging marketing analytics and digital marketing channels via the Eruditus Digital Marketing and Analytics course.
Online
10 Months
1,65,000 INR Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery | Frequency Of Classes |
|---|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based | Weekends |
Course Overview
Take the Digital Marketing and Analytics Programme to develop a deep understanding of the best practices and existing digital marketing settings. It is expected that the Indian digital marketing industry will have a net worth of $160 billion by the year 2025. These statistics showcase the promise exhibited by the industry in the coming years. Hence, pursuing this course can help you land lucrative career prospects.
Eruditus is offering the Digital Marketing and Analytics programme that is being provided by IIM Kozhikode. The lectures will be live and online over the Zoom platform. It is a ten-month programme that houses several in-course features such as assignments and practice tests. The course instructors are highly learnt academicians who have relevant industry experience.
The Digital Marketing and Analytics course by Eruditus will make you industry-ready with its teachings and learnings. Once you successfully conclude the certification training, IIM Kozhikode will provide you with a course completion certificate. Additionally, you will receive the revered status of an IIM Kozhikode Executive alumni.
The Highlights
- Online, live sessions
- Offered by IIM Kozhikode
- Status of IIM Kozhikode Executive Alumni
- Career-focussed training
- Industry-expert faculty members
- Ten months programme
- Availability of student loans
- Exclusive corporate pricing plans
Programme Offerings
- Online and live sessions
- IIM Kozhikode mentors
- Course project
- Ten months training
- Career benefits
- Corporate pricing schemes
- Industry-ready skills
- financial aid
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Kozhikode |
For the Digital Marketing and Analytics certification training, you need to pay Rs. 1,65,000 + GST. It is possible to avail of a student loan for sponsoring the course fee. Furthermore, you have to pay the training fee in three easy instalments after securing your seat with a booking amount.
Professional Certificate Programme in Digital Marketing and Analytics fee details
Payment Option | Fee |
Booking amount | Rs. 30,000 |
Instalment 1 | Rs. 50,000 |
Instalment 2 | Rs. 50,000 |
Instalment 3 | Rs. 35,000 |
Total course fee | Rs. 1,65,000 |
*the mentioned figures are exclusive of GST
Application Fee Details
Instalments | Application Fee |
Round 1 | INR 1,500 + GST |
Round 2 | INR 2,000 + GST |
Round 3 | INR 2,500 + GST |
Eligibility Criteria
Education
You are eligible for the Eruditus Digital Marketing and Analytics training if you possess a graduation or diploma degree (10+2+3) from any affiliated and recognised university. The candidates must also have at least one year of relevant work experience to enrol in the programme.
What you will learn
Once you complete the Professional Digital Marketing and Analytics online courses, you will have:
- A deeper understanding of the digital marketing world
- Knowledge of the behaviour and needs of digital consumers
- An understanding of the strategic decision-making process in the digital landscape
- A deeper understanding of how to assess and chooses digital marketing channels to satisfy strategic business goals
- Knowledge of the fundamental techniques that are prevalent in the digital marketing setting
- An understanding of the tools that are necessary for the creation, deployment, and evaluation of digital marketing activities
Who it is for
The Eruditus Professional Digital Marketing and Analytics online course is well-suited for the following:
- Sales managers
- Traditional marketers
- Communication managers
- Senior managers
- Business owners
- Early-stage professionals willing to transition from their existing field
- Senior consultants
- Brand managers
- Entrepreneurs
- C-suite leaders
Admission Details
- Go to the Eruditus portal at https://www.eruditus.com/india/.
- Hover to the “Programmes” menu and go to the “Digital” tag.
- Select the “See all courses” option.
- Now, from the list of programmes, you can choose the “Professional Certificate Programme in Digital Marketing and Analytics.” Alternatively, you can filter the programme names by providing schools for ease of searching.
- On the homepage of the programme, click on “Apply now.”
The Syllabus
- Digital marketing role
- Marketing overview
- Digital vs traditional marketing
- Overview of digital customers
- Marketing strategy introduction
- Market planning and identification
- Strategic decision-making
- Digital paywalls, copyright, security, and privacy
- Leverage digital marketing techniques
- Targeting and segmentation of consumers
- Marketing advertising and communication
- Social networks and customer behaviour
- Pricing, new products, and technology
- Reach consumers
- Competition: Differentiation and positioning
- Introduction
- Digital marketing analytics tools (Facebook Ads, Google Adwords)
- Search marketing (SEM, paid search marketing, SEO, etc.)
- Web analytics tool
- Influence marketing
- Manage social media formats
- Brand engagement on social media
- Viral marketing
- Content marketing
- PR in social media
- Mobile retailing
- Mobile targeting
- Formats for mobile marketing
- Mobile security and privacy
- Cope with digital disruptions
- New age entertainment and media formats
- Introduction
- Data collection
- Implementation
- Analytics for decision-making
- Predictive analytics
- Optimisation of marketing campaigns’ ROI
- Debrief
- Discussion
- Review
- Video submission
Instructors
IIM Kozhikode Frequently Asked Questions (FAQ's)
Digital marketing is the talk of the town. In the following years, the digital marketing industry is expected to flourish. Thus, the earning potential is significantly high with a digital marketing certification.
A digital marketer's profile ranks among the highest paid jobs that do not require a degree to find a job. Thus, it is possible to find lucrative job opportunities with a certificate in digital marketing.
It is possible to learn digital marketing by self-studying through online videos, free and self-paced online programmes, books, and tutorials. You can also take the Digital Marketing and Analytics certification training by IIM Kozhikode over Eruditus.
The Eruditus Digital Marketing and Analytics course has a duration of ten months.
The institution will conduct the programme sessions through the online mode. Live sessions will be scheduled over the Zoom platform every Sunday.