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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery	Frequency Of Classes
English	Self Study, Virtual Classroom	Video and Text Based	Weekends

Course Overview

Take the Digital Marketing and Analytics Programme to develop a deep understanding of the best practices and existing digital marketing settings. It is expected that the Indian digital marketing industry will have a net worth of $160 billion by the year 2025. These statistics showcase the promise exhibited by the industry in the coming years. Hence, pursuing this course can help you land lucrative career prospects.

Eruditus is offering the Digital Marketing and Analytics programme that is being provided by IIM Kozhikode. The lectures will be live and online over the Zoom platform. It is a ten-month programme that houses several in-course features such as assignments and practice tests. The course instructors are highly learnt academicians who have relevant industry experience.

The Digital Marketing and Analytics course by Eruditus will make you industry-ready with its teachings and learnings. Once you successfully conclude the certification training, IIM Kozhikode will provide you with a course completion certificate. Additionally, you will receive the revered status of an IIM Kozhikode Executive alumni.

The Highlights

Online, live sessions
Offered by IIM Kozhikode
Status of IIM Kozhikode Executive Alumni
Career-focussed training
Industry-expert faculty members
Ten months programme
Availability of student loans
Exclusive corporate pricing plans

Programme Offerings

Online and live sessions
IIM Kozhikode mentors
Course project
Ten months training
Career benefits
Corporate pricing schemes
Industry-ready skills
financial aid

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	IIM Kozhikode

For the Digital Marketing and Analytics certification training, you need to pay Rs. 1,65,000 + GST. It is possible to avail of a student loan for sponsoring the course fee. Furthermore, you have to pay the training fee in three easy instalments after securing your seat with a booking amount.

Professional Certificate Programme in Digital Marketing and Analytics fee details

Payment Option	Fee
Booking amount	Rs. 30,000
Instalment 1	Rs. 50,000
Instalment 2	Rs. 50,000
Instalment 3	Rs. 35,000
Total course fee	Rs. 1,65,000

*the mentioned figures are exclusive of GST

Application Fee Details

Instalments	Application Fee
Round 1	INR 1,500 + GST
Round 2	INR 2,000 + GST
Round 3	INR 2,500 + GST

Eligibility Criteria

Education

You are eligible for the Eruditus Digital Marketing and Analytics training if you possess a graduation or diploma degree (10+2+3) from any affiliated and recognised university. The candidates must also have at least one year of relevant work experience to enrol in the programme.

What you will learn

Digital marketing skills

Once you complete the Professional Digital Marketing and Analytics online courses, you will have:

A deeper understanding of the digital marketing world
Knowledge of the behaviour and needs of digital consumers
An understanding of the strategic decision-making process in the digital landscape
A deeper understanding of how to assess and chooses digital marketing channels to satisfy strategic business goals
Knowledge of the fundamental techniques that are prevalent in the digital marketing setting
An understanding of the tools that are necessary for the creation, deployment, and evaluation of digital marketing activities

Who it is for

Sales ManagerSales Representative

The Eruditus Professional Digital Marketing and Analytics online course is well-suited for the following:

Sales managers
Traditional marketers
Communication managers
Senior managers
Business owners
Early-stage professionals willing to transition from their existing field
Senior consultants
Brand managers
Entrepreneurs
C-suite leaders

Admission Details

Go to the Eruditus portal at https://www.eruditus.com/india/.
Hover to the “Programmes” menu and go to the “Digital” tag.
Select the “See all courses” option.
Now, from the list of programmes, you can choose the “Professional Certificate Programme in Digital Marketing and Analytics.” Alternatively, you can filter the programme names by providing schools for ease of searching.
On the homepage of the programme, click on “Apply now.”

The Syllabus

Digital marketing role
Marketing overview
Digital vs traditional marketing
Overview of digital customers

Marketing strategy introduction
Market planning and identification
Strategic decision-making
Digital paywalls, copyright, security, and privacy
Leverage digital marketing techniques

Targeting and segmentation of consumers
Marketing advertising and communication
Social networks and customer behaviour
Pricing, new products, and technology
Reach consumers
Competition: Differentiation and positioning

Introduction
Digital marketing analytics tools (Facebook Ads, Google Adwords)
Search marketing (SEM, paid search marketing, SEO, etc.)
Web analytics tool

Influence marketing
Manage social media formats
Brand engagement on social media
Viral marketing
Content marketing
PR in social media

Mobile retailing
Mobile targeting
Formats for mobile marketing
Mobile security and privacy

Cope with digital disruptions
New age entertainment and media formats

Introduction
Data collection
Implementation
Analytics for decision-making
Predictive analytics
Optimisation of marketing campaigns’ ROI

Debrief
Discussion
Review
Video submission

Instructors

IIM Kozhikode Frequently Asked Questions (FAQ's)

1: Will a digital marketing certificate be worth a few years?

Digital marketing is the talk of the town. In the following years, the digital marketing industry is expected to flourish. Thus, the earning potential is significantly high with a digital marketing certification.

2: Is this Professional Certificate Programme in Digital Marketing and Analytics training enough to land a job?

A digital marketer's profile ranks among the highest paid jobs that do not require a degree to find a job. Thus, it is possible to find lucrative job opportunities with a certificate in digital marketing.

3: Is it possible to learn Digital marketing and Analytics courses through self-study?

It is possible to learn digital marketing by self-studying through online videos, free and self-paced online programmes, books, and tutorials. You can also take the Digital Marketing and Analytics certification training by IIM Kozhikode over Eruditus.

4: How long can I finish the Digital Marketing and Analytics professional certification course by Eruditus?

The Eruditus Digital Marketing and Analytics course has a duration of ten months.

5: How will the sessions be conducted?

The institution will conduct the programme sessions through the online mode. Live sessions will be scheduled over the Zoom platform every Sunday.