Career as PPC Specialist

A PPC Specialist role comes with a number of responsibilities. It involves managing a certain number of campaigns and working with clients and internal stakeholders. He or she works with data, analyses trends and results. A PPC Specialist makes strategies to improve and optimise a PPC campaign. He or she creates and plans various PPC campaigns to target a range of digital channels A PPC Specialist is required to analyse trends and make data driven decisions. The role of PPC Specialist involves writing engaging copy of adverts, producing reports of campaigns. He or she is required to present data based on detailed analysis. 

Keyword Research

The PPC Specialist work responsibilities include constantly researching and testing the keyword choices. He or she has to make alternative choices and replace the keywords that do not bring results. 

Designing Landing Page

The role of PPC Specialist comes with the responsibility of directing clicks to the landing page In this landing page, a PPC Specialist has few seconds to engage and delight readers. All the efforts are for bought without a strong landing page.

Trend Watching

A PPC Specialist role demands remaining abreast with the latest trends. He or she keeps a watch on SEO trends and understands how to out smart Google’s ever-changing algorithms. The role of PPC Specialist also requires them to keep themselves updated with landing page designs and top keywords.

A PPC Specialist usually works in an office environment. He or she spends his or her work hours attending meetings with clients, stakeholders and other events. PPC Specialists who work on a freelance basis are required to network and build effective work relationships to get more assignments. 

Does PPC Specialist require travelling?

Likely

PPC Specialists working on a freelance basis may require travel to meet clients. Those who work on a full-time basis do not require to travel as there is no field work associated with the role. They perform tasks on a computer system. 

Employment Shifts

Full Time, Part Time, Work From Home

A PPC Specialist is employed on a full-time basis. He or she works in a day shift usually from early mornings to late evenings. Work from home and part-time work employment is also provided in this career. 

Employment Nature

Contractual, Permanent

A PPC Specialist finds both types of employment opportunities. Freelance PPC Specialists usually work on a contract basis. Based on candidates’ preference, they can find a varying number of job opportunities through recruitment websites such as work from home, remote work, contractual, full-time or part-time. 

Work Place

Office, Work From Home, Remote Work

A PPC Specialist usually works in an office environment. He or she may often find work from home and remote work based employment opportunities. 

Presence in Geographical Area

Semi-urban, Urban

PPC Specialist employment opportunities exist in both large towns and cities. Rural areas provide negligible PPC Specialist jobs. Cities such as Mumbai, Pune, Chennai and New Delhi provide flourishing opportunities. PPC Specialists employed at Mumbai get 24 per cent higher salary than the national average.  

Time Pressure

Likely

A PPC Specialist has to perform tasks within the time constraints. He or she is required to deliver tasks within the given frame of time. 

Overtime Details

A PPC Specialist is required to work extended hours occasionally to meet deadlines. 

Weekly Hours of Work

Min 35 Hours

A PPC Specialist works a minimum of 35 to 40 hours per week. He or she gets fixed off on weekends. PPC Specialists' work hours may often get extended. 

Aspirants are required to acquire several skillsets to perform the everyday tasks of a PPC Specialist. We have provided here details of PPC Specialist skills. Individuals who want to take up a full-time role as a PPC Specialist are required to become proficient in the below mentioned skills. 

Communication Skills: A PPC Specialist is required to write campaign copies and communicate ideas to team members effectively. He or she is required to explain the processes. Effective communication skills are crucial for the role of PPC Specialist. 

Organising Skills: A PPC Specialist is required to perform various tasks at the same time. He or she has to follow stats for campaigns and research on top trends. There is a long to-do list for every day. He or she has to ensure that nothing is missed out. 

Adaptability: The field of Digital Marketing demands changes in every then and now. One must be willing to perform those changes. He or she is required to recognise the requirement to make changes when it does not go as planned. 

Analytical Skills: A PPC Specialist must possess strong analytical skills. He or she is required to oversee numbers and analyse the statistics. He or she has to figure out what works for campaigns and improve its performance. 

We have provided below a list of various certification courses. Aspirants who want to become PPC Specialist may get themselves enrolled in any of the below mentioned courses to upgrade their skills and knowledge for a full-time PPC Specialist role.  

Individuals who want to become a PPC Specialist are required to give a start to their career with an entry-level position. It is a digital marketing based role. An Digital Marketing intern or PPC Specialist intern role increases the chances to acquire a full-time entry-level PPC Specialist role.  After acquiring the required work experience, they get progress to senior-level PPC Specialist roles. 

Junior PPC Specialist: A Junior PPC Specialist is responsible for increasing the rate of clicks of customers. He or she is required to stay up to date with the new developments to implement and test pay-per-click strategies. 

Senior PPC Specialist: A Senior PPC Specialist work responsibilities include analysing why the pay-per-click is not engaging customers. He or she determines how it can be improved. He or she plans and creates new designs for landing pages and pay-per-click advertisements. 

PPC Specialists are employed by digital marketing or advertising agencies. There are small to medium sized enterprises that offer a broad spectrum of digital marketing services including PPC, SEO, Content Marketing and Digital PR. Large organisations also hire experienced candidates for the role of PPC Specialist. PPC Specialists can progress up to the managerial positions. One has to maintain contacts and strong networks for a successful career.  

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