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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study, Virtual Classroom	Video and Text Based

Course Overview

The Business Design Thinking – From Insight to Innovation programme is a 6-weeks training course designed to teach you the new set of problem-solving and creative thinking processes. You'll be required to dedicate 4-6 hours every week for successful course completion.

Moreover, the Business Design Thinking – From Insight to Innovation online course will touch upon the four stages that form the basis of sustainable innovation. You'll also understand how to use design thinking principles to approach a business problem from a human perspective.

Along with the detailed lectures, the Business Design Thinking – From Insight to Innovation course curriculum will also include live webinars, collaborative group work, weekly activities, Capstone project, readings, peer feedback, and more.

Plus, you'll also be undertaking field research and doing interviews for a holistic programme experience. Finally, you'll be granted a certificate of completion once you finish the Business Design Thinking – From Insight to Innovation training course.

The Highlights

Collaborative group work
Digital certificate
Live webinars
6-weeks online course
Interactive workbook activities
Readings
The peer feedback and peer review
Field research
Interviews
Capstone project
Weekly application/reflection activities

Programme Offerings

Interviews
digital certificate
Readings
peer feedback
Capstone Project
LIVE Webinars
6-weeks
Peer feedback and review

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	Rotman School of Management, Toronto

The Business Design Thinking – From Insight to Innovation course fee can be paid in full or in instalments. You can choose the option you prefer.
Joining the programme with your colleagues can fetch you a 20% discount on the course prices.
You can also get C$ 260 off on the programme fee with referrals.

Business Design Thinking – From Insight to Innovation fee structure

Fee	Amount in CAD
Programme fee	C$ 2600

Eligibility Criteria

If you complete the Business Design Thinking – From Insight to Innovation online course successfully, you'll get a digital completion certificate from the Rotman School of Management.

What you will learn

Problem Solving AbilityDesign thinking

Once you complete the Business Design Thinking – From Insight to Innovation online course, you can enjoy the following learning outcomes:

How to identify the four different stages of innovation
How to collaborate in professional teams effectively
How to solve a business problem through change-making, sensing, and sensemaking
How to enhance your creative thinking process and design literacy

Who it is for

Product Development Manager

The Business Design Thinking – From Insight to Innovation programme is mainly aimed at:

C-Suite Executives, Entrepreneurs, and Business Heads – President, CEO, Director, COO, Founder, MD, and CIO
Mid-Level Functional Managers – Marketing Manager, Finance Manager, and Operations Manager
Product Managers – Innovation Manager, Product Head, Product Marketing Manager, Innovation Head, Product R&D Manager, and Growth Product Manager
Consultants – Digital Transformation Consultant, Principal Consultant, Principal/ President/ Partner of a Consultancy Firm

Admission Details

Follow these simple steps to enrol in the Business Design Thinking – From Insight to Innovation online course:

Use the URL here to go to the course webpage - https://execonline.rotman.utoronto.ca/business-design-thinking
To apply, click on the "Apply Now" button on the page bottom.
Now, choose the "Create Account". A form will appear on your screen.
Enter contact information as asked in the form. After that, select the Business Design Thinking – From Insight to Innovation course from the options and make fee payment.

Application Details

To enrol in the Business Design Thinking – From Insight to Innovation programme by Rotman School of Management, you must fill out an account creation form. Just provide your first name, last name, working email address, and country of residence. Then, enter a password you prefer and hit the "Create Account" tab.

The Syllabus

As you develop your own personal strategies, you will explore the critical skills of 21st-century innovators
Identify the four stages of innovation
Practice Business Design processes: finding, framing, and solving.

Mindset and behaviors associated with innovators
Identify individual and group faces and types.
The initiation phase leads to drafting an Innovation Design Brief in the context of a business challenge.

Acquire new methods for the investigation stage, including field and online research and data collection
Describe design research methods in the context of need-finding
Develop observation skills
Develop empathy interview skills.

In this phase of innovation, move from needs analysis and collecting data from field research to the synthesis stage, or framing the right problem.
Methods in the integration phase include describing the value of insight and designing a “How Might We” statement.

The final stage of the 4-stage process guides you to transform insights into ideas.
Generate ideas
Test prototypes as business solutions
Develop metaphors and analogies from your “How Might We” question
Assess your ideas through the three lenses of innovation.

Prepare to present your final project
Tell powerful stories to affect change
Solve complex business challenges
Demonstrate the importance of reflection.

Instructors

Rotman School of Management, Toronto Frequently Asked Questions (FAQ's)

1: How many weeks long is the course?

The Business Design Thinking – From Insight to Innovation online course spans a total of 6 weeks.

2: How will the course be delivered?

It will be delivered online only.

3: Does the programme include any project work?

Yes, you'll be working on a capstone project towards the end of the online course. It will comprise a 3-Act storyboard.

4: Who will provide the certificate?

Rotman School of Management, University of Toronto, will provide you with a digital certificate on successful competition of the Business Design Thinking – From Insight to Innovation course.

5: Who will be my programme instructor?

Dr Angèle Beausoleil, Assistant Professor of Business Design and Innovation at Rotman School of Management, University of Toronto, will be your programme instructor.