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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study, Virtual Classroom	Video and Text Based

Course Overview

The Digital Marketing: Creating Successful Marketing Strategies certification by the Rotman School of Management is a 6-week online course. This online certification course is designed to provide professionals with the concepts, tools, skills, and techniques essential to launch or improve digitized marketing initiatives. The Digital Marketing: Creating Successful Marketing Strategies online course will enable students to discuss the digitization impact on traditional marketing methods. It will also let them know how to harness the power of digital advertising and social media to better engage with their customers, clients and stakeholders.

The Digital Marketing: Creating Successful Marketing Strategies certification syllabus comprises six modules allowing learners to accomplish optimized performance and improved ROI in marketing for their businesses. With Digital Marketing: Creating Successful Marketing Strategies certification course, students will be able to identify the importance and the growing use of social and mobile media. They can also evaluate digital marketing techniques to help their organizations achieve their goals. The Digital Marketing: Creating Successful Marketing Strategies classes include recorded video lessons, crowdsourced activities, assignments, and interactive learning.

The Highlights

6 weeks online course
4-6 hours of learning every week
6 modules
Recorded video lessons
Certificate of completion

Programme Offerings

Recorded Video Lessons
assignments
Try-it activities
Peer Discussion Groups
Crowdsourced Activities
interactive learning
Final project

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	Rotman School of Management, Toronto

The Digital Marketing: Creating Successful Marketing Strategies certification fee is C$2,600. The course has a flexible payment option so that participants can pay the course fee in installments.

The Digital Marketing: Creating Successful Marketing Strategies certification fee structure

Payment Type	Amount in C$
At one time	C$2,600
In two instalments	C$1,459 C$1,193
In three instalments	C$983 C$874 C$873

Eligibility Criteria

Certification Qualifying Details

After successful completion of the Digital Marketing: Creating Successful Marketing Strategies certification course, students will be awarded a verified digital certificate from the Rotman School of Management.

What you will learn

Marketing skillsDigital marketing skillsAdvertising skills

The Digital Marketing: Creating Successful Marketing Strategies training program exposes learners to digital marketing initiatives, tools, and techniques. It enables them to leverage the right strategies to embrace emerging digital marketing tools. After completing the Digital Marketing: Creating Successful Marketing Strategies online course, students will:

Gain an in-depth understanding of marketing fundamentals and the impact of digitization on conventional marketing.
Learn to leverage digital advertising and social media to establish better communication with audiences.
Understand the significance and use of digital channels.
Comprehend key players in the digital advertising ecosystem.
Analyze the role of emerging technologies and their impact on marketing - Augmented Reality, Quantum Computing, and more.

Who it is for

Digital Marketing ExecutiveDigital Marketing Manager

The Digital Marketing: Creating Successful Marketing Strategies certification course is ideal for marketing professionals seeking to bring out digital marketing initiatives in their organizations. They include:

Admission Details

Candidates seeking admission to the Digital Marketing: Creating Successful Marketing Strategies certification by the Rotman School of Management must visit the official website of the institute. They need to create an account by entering the required details, or log in via Google, Facebook or LinkedIn account. Post that, they need to complete the application form online and pay the requisite fee.

Application Details

Candidates can check the following steps to apply for the Digital Marketing: Creating Successful Marketing Strategies online course:

Go through the official URL - https://execonline.rotman.utoronto.ca/digital-marketing/?thank_you=true
Click on Apply Now option; a new window will open
Create an account
After that, fill in the online application form
Make payment for the course
After approval of the application, the admission will be confirmed

The Syllabus

Get an overview of the program content and learning platform.
Meet your fellow learners through an interactive forum and prepare for the program ahead.

Describe the influence of technological change and digitization on traditional marketing.
Identify how digitization has resulted in cost reductions across search, replication, transportation, tracking, and verification.
Discuss core marketing concepts, including environmental analyses, market segmentation and the 4Ps (place, pricing, product, and promotion).

Explain how digital channels impact human behaviour and learn how users engage differently with brands across online and offline channels.
Describe the capabilities of mobile media, including geo-targeting, geo-fencing and location-based promotion.
Recognize how digitization has enabled pricing innovations, such as bundling and price-dispersion analysis.

Describe key players in the digital advertising ecosystem, including demand-side and supply-side platforms, publishers, agencies, and data suppliers.
Explain the mechanics of search engines and search-related advertisements.
Recognize standard pricing metrics for digital advertising and the role of ad auctions across digital channels.

Define market sizing and analyze various effective market assessment techniques.
Explain the role of experimentation and the use of “ghost ads” and other methods in measuring the effectiveness of ad campaigns.
Describe the rise of AI and ML in marketing and the future potential of these technologies to transform the sector.

Analyze the role of digital platforms in marketing and their impact on broader market dynamics.
Describe the role of verification and its evolution in the digital world, including the impact and shortcomings of online review systems.
Explain how online reputation can be built through branding exercises and how it can be promoted through digital channels, including social media.

Identify new and emerging technologies, including quantum computing and alternate reality, that are positioned to transform digital marketing.
Recognize how core principles of digital technologies have persisted through the rapid disruption and evolution of digitization and how these can be extrapolated for evolving marketing technologies.
Learn how digital marketing will continue to impact the nature of competition, products offered, and the prices charged by brands.

Instructors

Rotman School of Management, Toronto Frequently Asked Questions (FAQ's)

1: What should I learn in the Digital Marketing: Creating Successful Marketing Strategies online course?

The Digital Marketing: Creating Successful Marketing Strategies certification syllabus covers Introduction to Digitization and Marketing, The Digital Advertising Ecosystem, Digital Platforms, and more.

2: What is Digital Marketing: Creating Successful Marketing Strategies certification fee?

The Digital Marketing: Creating Successful Marketing Strategies certification fee is C$2,600.

3: How much time do I need to spend per week for the Digital Marketing: Creating Successful Marketing Strategies certification course?

Pursuing the Digital Marketing: Creating Successful Marketing Strategies certification course will require you to spend 4-6 hours every week.

4: What is the total duration of the Digital Marketing: Creating Successful Marketing Strategies training programme?

The Digital Marketing: Creating Successful Marketing Strategies training program is a 6-week online course.

5: How can I access the Digital Marketing: Creating Successful Marketing Strategies classes?

The Digital Marketing: Creating Successful Marketing Strategies classes include recorded video lessons, assignments, workbook reflections, peer discussion groups and crowdsourced activities.

6: How can I apply for the Digital Marketing: Creating Successful Marketing Strategies online course?

To enroll in the Digital Marketing: Creating Successful Marketing Strategies training course, you must visit the official website and create an account. After that, you need to complete the application form online and pay the fee for admission to the Digital Marketing: Creating Successful Marketing Strategies certification course.