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Who is a Visual Communication Designer?
“Design is the intermediary between information and understanding.” – Hans Hoffmann
Visual Communication Designer is the most creative professional. He or she designs 2D graphics, hoardings, displays, motion graphics, video films, posters, books, leaflets, animation and magazines, and all the other products and materials of marketing. He or she uses visual communication to share information or the message by creating attractive and interesting designs. Visual Communication Designer designs using various software applications and design tools. He or she is the design specialist who builds and designs images, and visual effects and develops graphics for print and electronic media. Therefore a career as a Visual Communication Designer provides the opportunity for the candidates to work in advertising, marketing, and publications companies.
Visual Communication Designer in a Nutshell
Individuals who want to opt for a career as a Visual Communication Designer will work in the graphic design and arts industry. Every sector in the modern age is using visuals to connect with people, clients, or customers. This career involves art and technology and candidates who want to pursue their career as visual communication designer has a great scope of career opportunity.
Quick Facts for Visual Communication Designer
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Industry
Entertainment, Media
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Average Salary in India
₹40000
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Suitable for
Male, Female, Others
A career as Visual Communication Designer is not gender-specific. This career can be pursued by anyone, whether you are a male, or female, or belong to any other gender you can opt for this career. In India males and females both will have equal opportunities and benefits.
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Any special needs
Yes
The visual Communication Designer’s work will be a desk job. Candidates with physical disabilities who wish to opt for this career can also pursue it. So, it is suitable for everyone including individuals with special needs.
Table of Contents for Visual Communication Designer
What is the role of Visual Communication Designer?
Visual Communication Designer is a specialized graphic designer who is responsible for creating visual design elements for various publishers whether be it print or electronic medium, for website developers and other multimedia firms. He or she conveys their message and educates or informs people through various designed elements such as pictures, words, or illustrations. He or she creates images and layouts and creates unique illustrations and oversees promotional campaigns and influences people to collaborate. Visual Communication Designer analyzes the message, plans, and designs in visual forms and also creates designs according to their target audiences. He or she designs infographics to explain particular topics. Visual Communication Designer collaborates with illustrators, animators, and graphic designers to carry out the design work.
Create products
Visual Communication Designer creates products to save time for other designers who make unique illustrations. He or she creates from fonts to wireframe sets. He or she develops quality products for their clients. Visual Communication designer designs graphics like fonts, shapes, colors, and typography in a unique way. He or she uses various software to design elements.
Collaboration
Visual Communication Designer collaborates with animators, IT developers, graphic designers, and illustrators to plan, discuss and execute unique designs. He or she also collaborates with other team members to complete the work. Visual Communication Designers also need to meet the clients to understand the work requirements.
Product packaging
Visual Communication Designer creates appealing products. He or she designs attractive labels for the products that the customers get attracted to. He or she develops prototypes, logos, and brand images.
Use of softwares
Visual Communication Designer uses various visual design software such as Adobe Creative Suite's InDesign, Photoshop, and Illustrator designs elements, images, and products to design.
Types of a Visual Communication Designer
Here are some of the careers related to Visual Communication Designer.
Web Designer: A Web Designer is a professional who is responsible for designing the website or web page layout. He or she combines a number of visual design elements like graphics, animations, videos, photos, text, and others for designing. His or her work includes sample page layouts like font, text size and colors, design graphics, animations, and design photographs. He or she works with clients and discusses with them to understand the work. He or she also registers web domains and arranges the hosting. With the use of various software, he or she does coding and also proofreads the content.
Photojournalist: A Photojournalist is a professional who shares stories or information through photographs. He or she uses the software program to improve or modify the photographs to create unique images, and he or she edits the photo using the software. Photojournalists explore and research the photos and the environment, or the event. There are different types of photojournalists such as Fashion photographers, Wildlife photographers, and Aerial photographers. Candidates can choose their career as per their interests and skills.
Graphic Designer: Graphic Designer is a professional responsible for designing and building images, graphic design, or visual effects to create an element. He or she uses computer programs to create visual ideas to convey the message or information to people. He or she designs the layout for magazines, brochures, advertisements, and others. A Graphic Designer develops products for designers who want to make their illustrations. He or she designs video games and collaborates with clients to understand their requirements for the work they need. He or she builds from scratch and designs various visual design features such as shape, white space, volume, value, color, and texture.
Art Director: Art Director is a professional responsible for visual styles and photographs in journals, magazines, articles, movies, and television productions, packing of products, and others. He or she develops the overall design of the projects and guides others who develop an art or design. He or she works for marketing and PR firms, magazines and newspaper publishing companies, and films, theater, and video industrial sectors. Their work includes supervising the designers and artists and guiding them to create creative images for film, advertisements, live performances, and others.
What is the workplace/work environment of Visual Communication Designer like?
The visual communication designer job role comes under the creative industry and basically needs a corporate or office environment. However it is also convenient to work from home, and flexible working hours is provided. As it is mostly a desk job working on various software such as Auto CAD software such as Photoshop and CorelDraw.
Does Visual Communication Designer require travelling?
Likely
Visual Communication Designers need not travel much until and unless has some meetings to attend outside the office. He or she may need to meet the clients to plan and discuss the layout ideas in some cases. He or she almost works in the workshop to explore and build design.
Employment Shifts
Full Time, Part Time
Visual Communication Designers generally work a day shift on a full-time basis.
Employment Nature
Contractual, Permanent
Visual Communication Designers may work on a contract basis or permanent basis and they are hired generally on a permanent basis or according to the needs of the company.
Work Place
Office
Visual Communication Designer usually works in a corporate environment, from the office. He or she need not travel most of the time but many times they need to travel to meet clients or business.
Presence in Geographical Area
Semi-urban, Urban
Most IT firms and almost all companies are found in urban or semi-urban locations. Visual Communication Designers may find difficulty in working in remote areas. However today almost everything has become online even businesses but still, there will be some less possibility for rural areas as they are still developing.
Overtime Details
Visual Communication Designer works for nine hours per day and 45 minimum working hours per week. As it is a creative job role sometimes it may take extra hours to complete certain projects. So, he or she may usually work extra hours than their scheduled time.
Weekly Hours of Work
Min 40 Hours
Minimum of Min 45 Hours a Visual Communication Designer must work per week which is nine hours a day. However, the working hours of an individual may vary depending on the company and its needs or the project requirement.
How to become a Visual Communication Designer?
Steps to become a Visual Communication Designer
What are the skills and qualities required to become a/an Visual Communication Designer?
Creativity: Designing is related to all creativity, and a career as a Visual Communication Designer demands a lot of creativity. For designing innovative and unique images or design elements he or she must have creative skills. A visual communication Designer must know how to design creative and innovative branding posters, logos, packaging, graphics, displays, animation, and all other related things.
Time Management: Time management skills are a must in every job role or career. Managing time enables the designers to achieve more in a given time or short period of time. Proper planning and implementation of things help the designers to complete the work on time without any stress.
Communication skills: Communication skills are the most significant skill for the candidates opting for a Visual Communication Designer. Communication is important while giving instructions or suggestions to the team members. He or she must be able to communicate in an understandable way and must be able to convey the message properly. He or she collaborates with clients, customers, and other designers for work, so their communication must be clear enough.
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Which certifications and internships can be helpful in becoming Visual Communication Designer?
Here, we have mentioned some of the Visual Communication Designers' certifications.
Adobe Certified Associate (ACA) | |
Graphic and Digital Design certificate | |
UX Design Professional Certificate | Graphic Design Certificate |
Professional Certificate in Graphic Design | - |
Internship Availability
Internships not only provide practical experience and expertise but also provide excellent employment opportunities. Candidates can choose internships based on subject matter interests and career goals. Internships add experience to your resume and should be based on future career options. Completing an internship improves skills and provides a space for candidates to practice what they have learned. There are many companies offering internships to freshers and students.
Career Path Progression for Visual Communication Designer
Junior Visual Communication Designer: Candidates may apply as an entry-level for the role of Junior Visual Communication Designer. In this role, the candidate will work under the supervision or direction of a manager and senior communication designers.
Senior Visual Communication Designer: Senior Visual Communication Designer is responsible for overseeing interns, juniors, and other work-related issues. He or she helps in planning or creating products, unique illustrations and fonts, and wireframes sets. They develop quality products and collaborate with clients, customers, graphic designers, and other related departments for work.
Visual Communication Designer Jobs and Salaries
Junior Visual Communication Designer
- Average Salary 20000
Job Description
Junior Visual Communication Designer works under the supervision of senior authorities. He or she is responsible for assisting in planning, developing, and creating designs, images, and illustrations.
Salary Description
The salary of a Junior Visual Communication Designer may vary depending on the candidate's skills, qualifications, and location of the company. The average salary of a Visual Communication Designer in India ranges between Rs 0.3 lakhs to Rs 4.8 lakhs with an average salary of Rs 2.2 lakhs.
Senior Visual Communication Designer
- Average Salary 60000
Job Description
Senior Visual Communication Designer is responsible for creating various visual design elements like images and layouts and creating unique illustrations. He or she looks after the promotional campaigns and influences people to collaborate. They plan designs and analyze them according to the needs of the company or the clients or customers.
Salary Description
The salary of a Senior Visual Communication Designer may vary depending on the candidate's skills, qualifications, and location of the company. The estimated average annual income for a Senior Visual Communication Designer ranges between Rs 3.0 to 19.4 lakhs per annum in India.
What is the job outlook for Visual Communication Designer?
In today's digitalization and fast-growing world, everything has become visual. People tend to remember well when they see a picture or a video, according to a study humans have the ability to remember more than 2,000 pictures with at least 90 percent accuracy. A Visual Communication Designer has a great scope and career opportunity in this sector. As industries and companies grow, there will be more need for creators, and designers as they will require for their branding, promoting, and marketing purposes. The employment of Visual Communication Designer is expected to increase by three percent over the next ten years, slower than the average jobs. But the work will be important in the market throughout the industry, especially in the computer system, design and services related will increase in the upcoming years.
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Did you know?
Fact 1
The human brain processes word 60,000 times slower than images.
Fact 2
The world around us conveys 92% of the information to our brain in the form of visual information.
Fact 3
73% of companies invest in design.
