Online Consumer Behaviour Courses & Certifications

This course will help the candidates in understanding how consumers purchase, select, use, and dispose of products and services, for any marketer knowing this is necessary for managing the marketing function in a successful manner. The concepts covered under this course are from different disciplines such as economics, anthropology, and psychology and these concepts will be examined in this course.

The course Behaviour and Analysis Buyer is developed by Curtin University and is an instructor-led course. The contents covered under this course are consumer behaviour, market segmentation, e-commerce buying behaviour, online technologies in modern marketing, consumer decision making, product positioning, consumer perception process, sensory marketing, motivational drivers influencing behaviour, Persuasion techniques, Gender stereotypes, Ideals of beauty, cultural and social environments affect on behaviour.

The candidates will learn the decision-making processes under consumption behaviour in various buying situations while will help the candidates to develop their ability to use marketing processes at an advanced level. Candidates will have to complete MKT1x and MKT2x before applying for this course.

This course is a part of Curtin X MicroMasters Credential in Marketing in the Digital world designed to teach the critical skills required to grow in this field. The candidates will have to successfully complete all five courses and get certified to be able to qualify for the MicroMasters Credential.

The ‘CONSUMER BEHAVIOUR’ online certification course is offered for the students to engage in discussions about the behaviors and factors that impact the consumers of different products and services of the market that are crucial for the marketers. This massive open online course is provided by Swayam, an initiative of the government of India in association with the Consortium for Educational Communication (CEC), and is developed by the educational multimedia research center in Gujarat University. The classes for this program are conducted online through videos, lectures, and other online resources and evaluated through weekly assignments and a final exam. The duration of the program is twelve weeks.

The instructor for this online course is the academically and industrially qualified Dr. Mamta Brahmbhatt, the associate professor at the B.K. School of Professional and Management Studies, Gujarat University. The students of this training will gain insights on consumer marketing with understanding their behavior and the psychological aspects involved.

Consumer Behaviour online training draws a wide array of concepts from anthropology, economics, and psychology to examine individual buyers and groups' decision-making processes in general. The course receives industry backing from marketing wings of B2B and B2C companies. Students are given a chance to know the parameters that influence consumer preferences and choice heuristics. 

The consumer Behaviour certification syllabus includes all the essential concepts that offer students the opportunity to realise the appropriate marketing strategies. The course is scheduled for eight weeks and perfectly suits the academic requirements of both undergraduate and postgraduate students. 

Consumer Behaviour certification training is offered by Swayam and IIT KGP. Professor Srabanti Mukherjee, an assistant professor of the Department of Marketing in IIT Kharagpur, teaches students. Apart from having several published papers under her name, she has also authored a book. She has several years of academic teaching experience, and one of her key teaching interests include Consumer Behaviour and marketing strategies targeted towards the bottom of the pyramid. 

edX is an education platform providing courses in various fields such as biology, marketing, writing, law, electronics, languages and other fields to support the learners in entering the job market, changing fields, exploring new interests or gaining a promotion.

Consumer Behaviour course is being offered by edX to give the learners an introduction to the behavioural perspectives. The participants will learn about consumer behaviour, its connection with marketing and organization, brand differentiation and lifestyles, how digitalization has influenced consumer behaviour, marketing mix, positioning, segmentation, and their connection to the consumers. 

They will understand how consumers form brand perceptions, learn about it and create associations with it and the perception of the consumers while making decisions. They will be trained to apply consumer behaviour concepts to marketing realities, acknowledge the practical applicability of a subjective field like Consumer Behaviour. The Consumer Behaviour course provides for theoretical as well as the practical knowledge of Consumer Behaviour.

Customer engagement and trust has taken centre stage for enterprises. In such an environment, the Customer Centricity and Value Creation course will allow you to implement a systematic approach towards its subjects. It touches on topics such as customer-centric strategies, business value, organisational behaviour, and resource allocation. 

Spanning across four weeks of learning with two sessions, ISB’s Customer Centricity and Value Creation programme is designed for a radically different world. Through live virtual classrooms and research-based teaching, it practices adaptable value addition and real-world applications. Upon completing the course, candidates gain an official certificate from the Centre for Executive Education at ISB.

Dr. Nirmal Gupta is a visiting professor of Marketing at ISB and instructs the Customer Centricity and Value Creation programme by ISB. With over three decades of teaching in business schools across 25 countries, he was awarded “The Best Teacher” by the Association of Indian Management Schools. Thus, the enrolled candidates will receive top-notch hands-on training under his able guidance.

The Consumer Behaviour in Physical and Digital Context certification course aims to teach you about consumer behaviour interactions. You will study a structured framework on consumer-consumer interactions, firm-consumer interactions and consumer-firm interactions in the context of online consumer behaviour. You will learn how to plan out a promotion, product, selling and pricing strategies.

The Indian Institute of Management (IIM), Indore, offers the Consumer Behaviour in Physical and Digital Context online programme. The course has globally recognised accreditations from EFMD Quality Improvement System (EQUIS), the Association to Advance Collegiate Schools of Business (AACSB) and the Association of MBAs (AMBA). 

During the Consumer Behaviour in Physical and Digital Context online course by IIM Indore, you will get deep insights for developing proper marketing strategies. The programme includes a blend of case discussions, experiential learning and video lectures. You will also learn via interactive exercises, role-playing, and behavioural and psychological games.

The Understanding Consumers course is a three days executive course, which is being offered by Indian Institute of Management Tiruchirappalli (IIM Trichy). This Understanding Consumers course is designed to provide participants with a comprehensive understanding of consumer behavior and the tools necessary to analyze and interpret consumer data effectively.

Led by esteemed faculty members Prof. Hari Sreekumar and Prof. Ramendra Pratap Singh, this course combines theoretical knowledge with practical applications. The participants will engage in lectures, case studies, and interactive sessions to explore various aspects of consumer psychology, brand perception, and market research methodologies. This Understanding Consumers course is ideal for early to mid-career managers involved in marketing, sales, product development, or any role that requires a deep understanding of consumer needs and behaviors.

Researchers and marketers have long been exploring the secrets of persuading customers to buy their services/products. However, these mysteries aren’t easily discovered, and the mismatch between a customer’s attitude and their actual purchase behaviour is a grave concern too. 

Thus, better market research methods are needed to interpret a consumer’s mind. The Consumer Behaviour & Neuroscience course discusses this topic by addressing neuroscience applications and concepts and how they will shape future marketing practices.

The Consumer Behaviour & Neuroscience training by IIM Indore introduces the emerging consumer neuroscience field and neuroscience’s applications in marketing. It also explains the old vs new paradigm and how consumers behave in marketplaces. Undertaking this programme, you will also learn neuroscience techniques and the tools involved in consumer neuroscience.

Besides, the Consumer Behaviour & Neuroscience programme provides both theoretical and practical learning via case discussions, lectures, and interactive exercises. IIM Indore’s Prof. Sabita Mahapatra teaches the course, and hence, you can rest assured of receiving proper mentorship and real-world insights.