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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study, Virtual Classroom, Campus Based/Physical Classroom	Video and Text Based

Course Overview

Digital & Marketing Communications in Business Markets is a programme by the Indian Institute of Technology (Ranchi) that provides a critical learning experience for individuals looking to enhance their communication to do better business.

In Business to Business (B2B) and Business to consumer(B2C) marketing the primary factor that serves the desired result is the successful communication of ideas. While promoting and advertising the goods or products to consumers or other businesses, the marketing and sales executives should be able to sell their idea.

The understanding of technical knowledge and digital expertise is familiarised through Digital Marketing communications in Business Markets training using advanced techniques and strategies conveyed through lectures and practical exercises.

The Highlights

Communication enhancement
Social and digital media marketing
Public Relations
Certification on completion by IIM Ranchi
IIM Ranchi course

Programme Offerings

Lectures
Case Discussions
Exercises

Courses and Certificate Fees

Certificate Availability
no

The course fee per candidate for the Digital & Marketing Communications in Business Markets course is as follows:

Mode	Amount
Online	Rs 15000+GST
Offline (Non-Residential-In campus)	Rs 19200+GST

What you will learn

Communication skillsDecision making skillsInnovativeMarketing skillsBrand awarenessSEO skillsDigital marketing skillsAdvertising skillsSocial Media MarketingKnowledge of Web AnalyticsSales skills

This course trains one for better communicative methods for sales and marketing and helps the participants attain digital and social media expertise for Business communication. The Digital & Marketing Communication in Business Markets course enables marketing professionals to understand the significance of communication in business, management, banking, and consulting services. It offers the techniques and subject matters of communication that determine the customer value in business markets. The role of digital media in the business of sales and marketing dynamics.

Who it is for

Public Relation ExecutiveBrand ManagerAdvertising ManagerSales RepresentativeMarketing ManagerDigital Marketing ExecutiveMarket Research Analyst

The Digital & Marketing Communications in Business Markets course is for those professionals who are involved with managing companies as consultants and bankers. It will interest officials responsible for Public Relations and specifically Sales and marketing managers. It is specifically designed for executives working for business-to-business firms to increase their communication capabilities. It is for professionals like marketing managers, business analysts, entrepreneurs, and public relations officers.

The Syllabus

Instructors

IIM Ranchi Frequently Asked Questions (FAQ's)

1: Where is the course on Digital & Marketing communications offered?

Indian Institute of Management(Ranchi) offers a course on Digital & Marketing Communication in Business Markets.

2: Is the course on Digital & Marketing Communications in Business Markets available online?

Yes, the course is available online and offline.

3: Who is the programme director for the course on Digital & Marketing Communications in Business Markets?

Prof.Ankur Jha & Prof.Soumya Sarkar

4: Is Non-Verbal communication part of the teaching module of the course?

Yes, elements of Non-Verbal communication that enable effective business communication are discussed in the course.

5: Who is the course aimed at?

The course on Digital & Marketing Communications in Business Markets is for the executives in the Business field, Sales and Marketing managers and the PR officers who would like to enhance their technical communication and knowledge of the scope of digital media in Business.