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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study, Virtual Classroom	Video and Text Based

Course Overview

The ‘Search Engine and Content Marketing’ online course is provided by the Emeritus online education platform along with the Imperial College Business School Executive Education. The course study is focused on the digital marketing techniques that aid in the search engine optimization of the content and improve the return on investment. The online program is organized for seven weeks and the students are required to spend four to six hours every week to complete the program.

The course instructor for this program on digital content marketing is Daniel Rowles, a member of the faculty at the Imperial College Business School and a qualified professional in the industry. The course provides marketing insights on the techniques to develop the skills required for using the website traffic to improve sales and marketing thereby increasing the return on investment. The students of this training are given the course certificate after completion of the course.

The Highlights

Online course
Seven weeks program
Four to six hours every week
Fee Installments
Live sessions
Peer Support
Course certificate

Programme Offerings

Course Modules
Orientation
videos
Lectures
live sessions
Webinars
Interactive activities
discussions
Flexible payments
course certificate

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	Imperial College Business School, London

The ‘Search Engine and Content Marketing’ course fee can be paid in three installments and the students are given financing options for this program.

Search Engine and Content Marketing fee structure

Course fee

1,100 Pound

Eligibility Criteria

Certificate qualifying details

The students of the course on ‘Search Engine and Content Marketing’ by Emeritus can receive the course certificate after completing the course study.

What you will learn

SEO skillsKnowledge of Google analyticsDigital marketing skillsAdvertising skillsKnowledge of Web AnalyticsKnowledge of Google Ads

The Search Engine and Content Marketing syllabus are structured for the students to gain practical knowledge of the search marketing strategies and understand the ways to execute google ads campaigns to fulfill business purposes.
The students are provided an opportunity to work with tools such as Ubersuggest, AnswerThePublic, and Google Trends for keyword research.
Develop plans for improving the marketing by running search campaigns and performing analysis of the results of the enhanced marketing techniques.

Who it is for

Brand ManagerAdvertising ManagerSales RepresentativeSEO AnalystDigital Marketing Executive

The Search Engine and Content Marketing online certification course are designed for individuals who are associated with digital marketing, digital marketing executives, SEO analysts, sales and marketing managers, brand managers, and advertising managers.

Admission Details

The candidates who wish to apply for the ‘Search Engine and Content Marketing’ online training can apply for the course online through the course website.

Step 1: Go to the course page using the link,

https://execed-online.imperial.ac.uk/search-engine-content-marketing

Step 2: Click on the ‘Apply Now’ link

Step 3: Fill in the required information and register for the course.

Application Details

The students of the ‘Search Engine and Content Marketing’ online course are required to fill in their name, email address, phone number, country, and work experience to create a course account and join the program.

The Syllabus

An overview of the program content and the learning platform.
Meet fellow participants and prepare for the program ahead.

Gain an introduction to paid search and understand where the techniques fit in the user journey.
Explore strategies for setting up effective paid search campaigns and design and manage your own search campaigns.

Explore methods to improve search rankings for specific pieces of content and individual organisations.
Apply different optimisation strategies and measurement tools, including search engine optimisation reports.

Understand the power of content in influencing the user journey.
Create relevant and engaging content for your audience and to repurpose it for different personas and situations.