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Advanced Digital Marketing and Growth Strategies at The Wharton School, Philadelphia
By The Wharton School, Philadelphia via Great Learning
Online
12 Weeks
3,000 USD
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Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | The Wharton School, Philadelphia |
The Syllabus
- Introduction to Digital Marketing
- Product Centricity versus Customer Centricity
- Customer Acquisition Costs
- Customer Lifetime Value: Achieving Profitable Growth Through CLTV
- Customer Segmentation
- Customer Centricity: Implementation, Opportunity and Future Outlook
- Acquisition and Retention Optimization
- Designing a Omnichannel Digital Marketing Strategy
- Digital Business Models
- Digital Marketing Channels and Optimisation
- Digital Marketing Effectiveness
- Digital Marketing Tools and Techniques Workshop
- Sources of Marketing Data
- A/B Testing and Marketing Experimentation
- Conversion Funnel Analytics
- Web and Social Media Analytics Workshop
- Attribution Modeling Workshop
- AI and Personalization tech for Digital Marketing (AI tools, personalisation, customisation, chatbots)
- Industry Case Studies
- Marketing Automation Tools and Techniques
- Growth Marketing Strategies
- Real World Application Project
Instructors
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