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    Quick Facts

    Medium Of InstructionsMode Of LearningMode Of Delivery
    EnglishSelf Study, Virtual ClassroomVideo and Text Based

    Courses and Certificate Fees

    Certificate AvailabilityCertificate Providing Authority
    yesThe Wharton School, Philadelphia

    The Syllabus

    • Introduction to Digital Marketing

    • Product Centricity versus Customer Centricity
    • Customer Acquisition Costs
    • Customer Lifetime Value: Achieving Profitable Growth Through CLTV
    • Customer Segmentation
    • Customer Centricity: Implementation, Opportunity and Future Outlook
    • Acquisition and Retention Optimization

    • Designing a Omnichannel Digital Marketing Strategy
    • Digital Business Models
    • Digital Marketing Channels and Optimisation
    • Digital Marketing Effectiveness
    • Digital Marketing Tools and Techniques Workshop

    • Sources of Marketing Data
    • A/B Testing and Marketing Experimentation
    • Conversion Funnel Analytics
    • Web and Social Media Analytics Workshop
    • Attribution Modeling Workshop

    • AI and Personalization tech for Digital Marketing (AI tools, personalisation, customisation, chatbots)
    • Industry Case Studies
    • Marketing Automation Tools and Techniques

    • Growth Marketing Strategies
    • Real World Application Project

    Instructors

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