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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English		Video and Text Based

Course Overview

Digital Marketing by IIM Indore aims to introduce participants to the thriving field of digital marketing. The course begins with enlightening about the pros and cons of using online media and proceeds with some operational details of how certain marketing objectives can be met through digital marketing strategies. Digital Marketing Certification Syllabus exhaustively deals with digital marketing strategies, web designing, crowdsourcing, email marketing, search engine optimization, affiliate marketing, online reputation management, and social media strategy.

The Highlights

Online learning
Taught by IIM Indore faculty
The curriculum spread throughout five days

Programme Offerings

Cases
Readings
assignments
Field research
Exercises

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	IIM Indore

Digital Marketing Fee for the non-residential programme is as follows-

Candidates need to pay Rs 45000+GST as the fee.

Fee Details for Digital Marketing

Fee	Amount in Rupees
Course Fee	Rs. 45000 + GST

Eligibility Criteria

Certification qualifying details

Participants attending this online programme will be awarded a Certificate of Participation as Digital Marketing Certification.

What you will learn

Digital marketing skillsSocial Media Marketing

Digital Marketing Programme as an introductory course introduces learners to various facets of digital marketing that include-

The course allows candidates to delve into the basics of target-based advertising and payment systems based on actual clicks.
Candidates will be trained to formulate a digital marketing plan and ideas and further operationalize them for an organization.
They shall get an insight into third party affiliates and their role in furthering digital marketing objectives.
Students shall be made aware of how to hunt various online advertising options.
Digital Marketing Training is enriched with learnings about various social media and email strategies that ensure the fulfilment of marketing and promotion objectives.
Through this course, candidates will be able to compare traditional media and advertising in different digital media.
Through practical exercises, learners will be able to set up their firm’s digital marketing strategy.
The course will lead to discussions as to how to make crowdsourcing work for a participant and to what situations it is best suited.

This training programme also prepares learners to deal with negative publicity and initiate positive publicity.

Who it is for

Entrepreneur

Digital Marketing Online Course suits the following professionals-

Individuals placed in a company willing to understand digital marketing.
Professionals/entrepreneurs who wish to promote themselves through digital marketing can pursue Digital Marketing Certification Course.

Admission Details

Participants for Digital Marketing Online Course have to apply for the programme through the given registration process-

Step 1: Click “Apply Now” on the course link as mentioned here-https://www.iimidr.ac.in/mdp-calendar/digital-marketing-3/

Step 2: You need to fill a nomination form on the successive page. You can also download the form from there.

Step 3: You will be required to make the payment and send the form 15 days prior to the programme start date to the MDP office.

Step 4: Before the commencement of the programme, learners will be sent a formal communication if their nomination form is accepted.

Application Details

Candidates have to fill a form along with their personal details. They have to submit their name, date of birth, address, etc for future communication.

The Syllabus

Digital marketing strategy
Crowdsourcing: How it works
Web development, design, and copy

Online advertising
Online reputation management
Pay per click advertising

Search engine optimization
Social media strategy and channels
Email marketing
Affiliate marketing

Instructors

IIM Indore Frequently Asked Questions (FAQ's)

1: Will candidates receive alumni status as one of Digital Marketing Certification Benefits?

Candidates need to pay Rs. 1000 additionally (excluding GST) on request to receive Executive Education Alumni status. They will get access to on-campus library resources online, alumni cards, official college IDs and newsletters, and brochures from IIM Indore.

2: Are candidates eligible for a discount on Digital Marketing Fee?

Organisations sponsoring more than 5 participants will be eligible for a 10% discount on the fee only if those five actually attend the programme.

3: Are candidates who cancel the nomination eligible for a full refund?

Candidates who cancel their nomination at least ten days before the Digital Marketing Programme starts will be eligible for a refund.

4: What is the mode of payment of the fee?

The fee for Digital Marketing Certification is to be paid through electronic transfer only.

5: Will this program offer certification ?

Yes, candidates will receive the certificate after completion of the Digital Marketing course.