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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English		Video and Text Based

Course Overview

Profitability is the core objective of every business organisation’s marketing efforts. However, some firms might choose to violate business ethics to capture a bigger market share. The Indian Institute of Management (IIM), Indore, brings the Marketing Ethics certification programme to teach you about the ethical quotient of marketing.

During the Marketing Ethics online course by IIM Indore, you will explore a wide range of ethical concerns related to the field of marketing. The course is backed by accreditations from the EFMD Quality Improvement System (EQUIS), the Association of MBAs (AMBA), and the Association to Advance Collegiate Schools of Business (AACSB).

With the learnings of IIM Indore’s Marketing Ethics online programme, you will understand how unethical practices might prove harmful for a firm’s growth. You will also study ethical misconduct can tarnish a brand image and hinder the progress of an organisation’s customer retention policies. Moreover, you will get a certificate after attending this online training.

The Highlights

EQUIS accreditation
Online programme
Instructor-led learning
AMBA accreditation
Offered by IIM Indore
AACSB accreditation
Video lectures

Programme Offerings

Online Learning Platform
Extensive curriculum
EQUIS accreditation
AMBA accreditation
instructor-led training
An offering of IIM Indore
Expert Faculty
AACSB accreditation
Certification

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	IIM Indore

The Marketing Ethics fee is Rs. 30,000 (plus GST).
You can pay the course fee via electronic funds transfer.

Marketing Ethics fee structure

Course name	Fee
Marketing Ethics	Rs. 30000
GST	18%

What you will learn

Marketing skillsKnowledge of Product Management

After completing the Marketing Ethics syllabus, you will be able to:

Understand the ethical concerns related to STP and ethical policies to resolve them
Discern the unethical issues involved in pricing with regards to the international market, competitors and customers
Develop awareness of unethical issues linked to the distribution channels
Explore the unethical issues involved in offshore business
Understand the importance of ethics in a business organisation
Identify the unethical issues related to the procedures of labelling, packaging, Marketing Ethics and product development
Explore the unethical concerns related to selling and promotion
Recognise the unethical challenges surrounding competitive intelligence and marketing research

Who it is for

The Marketing Ethics training is aimed at middle and lower-level managers belonging to organisations in the:

Public sector
Public utility sector
Services sector
Private sector

Admission Details

Step 1 – Open the link - https://www.iimidr.ac.in/mdp-calendar/marketing-ethics-3/ to land on the Marketing Ethics course page.

Step 2 – Click on the ‘Apply Online’ button to reach an application form page.

Step 3 – Enter all the required details and click ‘Submit’

You can now expect to hear from a course representative regarding enrolment in the Marketing Ethics programme by IIM Indore.

Application Details

In the application form for the Marketing Ethics course, you need to specify payment details and participation type. You also need to enter basic info like your name, mailing address, phone number, email address, work experience, organisation’s name, and designation.