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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery	Frequency Of Classes
English	Self Study, Virtual Classroom	Video and Text Based	Weekdays, Weekends

Course Overview

This Executive Development Programme in Digital Marketing by Talentedge is specially designed for candidates who are interested in sales and marketing or information technology fields or who are already working on this field and interested in enhancing their skills. The Executive Development Programme in Digital Marketing online course will give you knowledge on different marketing channels, various methods to increase the sales of your company, and ways to get a better return on investment using digital marketing techniques. This Executive Development Programme in Digital Marketing by Talentedge will also help you learn establishing brand popularity and ranking your organisation's website in google’s search engine result pages. On completing this course, you will be able to perform digital marketing activities using different digital marketing tools and analyse the result using various digital media analytics.

This Executive Development Programme in Digital Marketing online training also allows you to work on live projects where you can apply your learned skills to get practical experience. As the Executive Development Programme in Digital Marketing classes are available online, you can learn from anywhere without wasting your time on travelling. There are dedicated relationship managers who will help you out if you face any issues while learning. On completion of the course, you will be awarded the certificate on the Executive Development Programme in Digital Marketing certification by Talentedge, which will help you grow in your career.

The Highlights

Online certification programme.
Recognition from XLRI Jamshedpur
Exposure to digital marketing techniques
Learning through hands-on industry tools
Learn from eminent XLRI faculty and industry experts
6 months programme
The duration of the course is six months.
Certificate of completion from XLRI Jamshedpur

Programme Offerings

LIVE and Interactive digital learning
Live tech support
weekend schedule

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	XLRI Jamshedpur

The Executive Development Programme in Digital Marketing Certification fees structure is given below:

Indian Candidates	Rs. 90000 + GST
International Candidates	USD 1950

Instalment Details

There is also the option to pay the fee in instalments.

Type of Instalment	Indian Candidates	International Candidates
1st Instalment	Rs. 35000 + GST	USD 800
2nd Instalment	Rs. 20000 + GST	USD 350
3rd Instalment	Rs. 30000 + GST	USD 800

Late fee is applicable in case of not paying the instalments on time.

Eligibility Criteria

Education

Indian Candidates: They must hold a graduation degree ( 10+2+3 ) or a diploma ( 10+2+3 ) from a recognised university under UGC/AICTE/DEC/AIU/State Government. Candidates from any stream can apply for this course, but they should be proficient in reading and writing English.

International Candidates: They should hold a bachelor's degree or diploma in any field from any recognised university of their perspective country. English proficiency is mandatory in both reading and writing.

Skills

Working Professionals: They should have a minimum of three years working experience and must be proficient in reading and writing English.

Certificate Qualifying Details

Candidates must have a minimum of 70 per cent attendance to complete this course. It also offers periodic assignments, quizzes and live projects to engage candidates and knows about their learning status. If you maintain a minimum of 70 per cent attendance but fail in these evaluation tests, you will be awarded only a participation certificate. To get a certificate of completion, you must pass the evaluation tests and have a minimum of 70 per cent attendance.

What you will learn

Social Media Marketing

After completing this Executive Development Programme in Digital Marketing Certification by Talentedge, you will learn about these following things :

Social Media Marketing: Social media is the place where people spend most of their time. They also search for an organisation or content in social media. So, it is undoubtedly an essential part of virtual marketing. In this course, you will learn about different aspects of social media marketing. You will also learn about running advertisements on social media, managing those advertisements and analysing the result of it. You will also gain knowledge on how to engage and attract people in social media and create your organisation's brand value.

Content Marketing: This is one of the popular ways of marketing that is used by most of the organisations worldwide, including some big brands. Content marketing is the process to create relevant and valuable content which will address the customer's queries appropriately. Content marketing is a cost-effective way of marketing that can bring someone loyal customers. In this course, you will learn about different strategies that are used in content marketing.

Video Marketing: It is another popular method of marketing. Nowadays, people are preferring watching a video rather than reading lengthy content. So, video marketing has become an effective way of digital marketing. In this course, you will learn to create engaging videos that can be used for marketing, brand awareness and many other business purposes. You will also learn about different tools to create the video. Executive Development Programme in Digital Marketing course provides in-depth knowledge on how to plan, develop, test, analyse and publish engaging video content.

Email Marketing: It is one of the popular forms of direct marketing. Through the Executive Development Programme in Digital Marketing training, you will learn to create email marketing campaigns. You will also learn to design and build attractive email templates. Email marketing should be done properly so that the receivers do not get irritated by getting irrelevant, low quality or unnecessary emails. Here, you will learn to analyse the results of the email marketing campaigns.

Digital Branding: It is the way of using different digital methods to maintain and increase the brand value of an organisation. Here, you will learn about various marketing tools, online applications and digital strategies that are used in digital branding. You will also learn to use analytics and know the results of your digital marketing activities. Nowadays, almost every brand has its online presence, and they're concentrating on creating their brand value digitally. So, this course will help you learn skills that are popular nowadays.

You will also learn different other digital marketing skills which will help you to become a digital marketing professional and have a great career in this field.

Who it is for

Marketing Manager

Recent graduates from a recognised university can apply for the Executive Development Programme in Digital Marketing certificate course. Students from science, commerce or arts can do this course. As digital marketing is one of the popular fields nowadays, you will have a lot of job opportunities just after studies.
Diploma holders ( 10+2+3 ) can also join this course. Because of the lack of digital marketing experts, there is good demand for learned digital marketers.
If anyone wants to start an entrepreneurship journey, this course can be a good option. There is a good demand for digital marketing agencies. If you complete this course, you can quickly start your digital marketing firm.
People who want to change their field of work or want to get more knowledge on current jobs related to marketing or information technology can also join this course.

If you have the zeal to learn different methods of online marketing, this course is a good option for you.

Admission Details

You have to go to the official website of XLRI and search for the Executive Development Programme in Digital Marketing.
In the application part, you will be able to see the option to apply online.
If you meet all the criteria mentioned above, you can fill-up the form online and pay the fee either online or offline.
On successful application, you will receive further information on joining.

Application Details

You have to fill up the application form with your personal and educational details.
If you're a working professional, you may have to provide your work details.
You can pay the fee either by credit or debit card online.
You can also pay it through demand draft/pay orders.
While filling out the form, please keep the debit or credit card with you.
If you want to pay through demand draft/pay orders, please ensure that the demand draft/pay orders for the applicable amount are made to "XLRI Jamshedpur" payable at Jamshedpur.
You have to send it to the address provided below including the downloaded copy of your Application Form.
Please do not forget to write your name, REGID, course name and contact number at the behind the demand draft/pay order.
The address is mentioned below :

Student Relations Manager,

TALENTEDGE,

21, Institutional Area, Sector 32,

Gurgaon 122003, Haryana, INDIA

The Syllabus

Evaluation process

To get a certificate of completion, you must pass the evaluation tests and have a minimum of 70 percent attendance. If you maintain a minimum of 70 percent attendance but fail in these evaluation tests, you will be awarded only a participation certificate.

Instructors

XLRI Jamshedpur Frequently Asked Questions (FAQ's)

1: Is digital marketing the right career path?

Since there is still a lack of skilled digital marketing professionals in every industry, you can get an excellent job with a handsome salary package after completing a certification course on digital marketing.

2: What is the duration of the XLRI Executive Development Programme in Digital Marketing?

The Executive Development Programme in Digital Marketing duration is for six months. XLRI offers two classes of 1 hour 30 minutes each week. You must have a minimum of 70 per cent attendance to get the certification.

3: Can I do this course while working?

Of course, you can. There are only two classes of 1 hour 30 minutes each in a week among which one is provided on the weekend.

4: What are the job openings available after completing this course?

Some of the job positions are Digital Marketing Manager, SEO Executive, Social Media Marketing Expert, Content Marketing Manager, Copywriter, Search Engine Marketer, Conversion Rate Optimiser, and Inbound Marketing Manager.

5: How much digital marketing experts earn in India?

The salary of a fresher digital marketing expert varies between 3 lakhs to 5 lakhs per annum. However, candidates with more than eight years of experience in the same field can earn up to 18 lakhs per annum.

6: Is there any entrance examination for this course?

No, there is no entrance examination for this Executive Development Programme in Digital Marketing online course by Talentedge. If you're a graduate and proficient in reading and writing English, you can fill up the application form online and pay the Executive Development Programme in Digital Marketing fee to take admission in this course.