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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery	Frequency Of Classes
English	Self Study, Virtual Classroom, Campus Based/Physical Classroom	Video and Text Based	Weekdays

Course Overview

The ‘Becoming an Effective Sales Manager’ online course is developed for the candidates to know about the significant roles and responsibilities of a sales manager and the effective marketing techniques that enable business development in organizations. This online program is provided by the Indian Institute of Management Calcutta. The course is organized for five days for the managers and executives involved with sales and marketing for improved business management.

The program coordinator for this management development program is Prof. Ramendra Singh who is a faculty member of the marketing department at IIM Calcutta. The students of the course will gain leadership skills, sales skills, and strategies to develop relationships with the customers through the theoretical and practical learning experiences of concepts explained in the course curriculum.

The Highlights

Online course
Live sessions
Five days program
Management training

Programme Offerings

Online lectures
live sessions
Interactive Exercises
discussions
Presentations
Case Studies
Professional Guidance

Courses and Certificate Fees

Certificate Availability
no

The students of the program are given a 10% discount on the course fee if their organization nominated four people for the same course.

Becoming an Effective Sales Manager fee structure

Heads	Amount in INR
Course fee	Rs 1,10,000 + applicable taxes.

What you will learn

Marketing skillsBusiness ManagementAdvertising skillsSales skills

The ‘Becoming an Effective Sales Manager’ syllabus helps the candidates of the program gain a comprehensive understanding of the following concepts,

Leadership skills for sales and marketing.
Strategic planning for sales.
Managing and motivating sales teams to improve efficiency.
Goals setting and performance estimation
Communication skills and negotiation skills.
Know about the various kinds of customers.
Management of key accounts.

Who it is for

Sales ManagerBrand ManagerSales RepresentativeMarketing Manager

The Becoming an Effective Sales Manager online program enhances the skill of the sales managers, sales representatives, marketing managers, brand managers, marketing analysts to harness demand, revenue, and profit for new and existing products and services. The program also benefits the manager and the professionals of the non-marketing departments of the organization to gain knowledge of sales and marketing.

Admission Details

The students who are interested in applying for the ‘Becoming an Effective Sales Manager’ online course can register for the course online through the website,

Step 1: Go to the course website using the following link, https://iimcal.ac.in/mdp/mdp-calendar

Step 2: Click on the ‘Apply Now’ link on the course page

Step 3: Fill in the details and complete the payment for registration.