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- Online Fashion Merchandising Courses
The largest portion of the nation's export revenue comes from the garment industry, making it a significant potential source of foreign currency in the domestic economy. In the clothing sector, fashion merchandising is crucial. It is comprehensive and covers every aspect of the buying, selling, and designing of apparel companies. In order to meet a specific market's demand, those in the fashion merchandising industry must identify current fashion trends. Simply speaking, fashion merchandising is the union of art and commerce.
Fashion merchandising teams are employed by brands to advise on designs and display products for the target market. Maximizing brand profitability is the aim of fashion merchandising. It blends business, communication, and computer abilities with an understanding. Candidates who are interested in learning more about this can pursue fashion merchandising courses online or offline and kickstart their careers.
What is fashion merchandising?
The planning and promotion of sales through the presentation of a product to the appropriate market at the appropriate moment, through the execution of coordinated, skillful advertising, the use of eye-catching displays, etc., is known as fashion merchandising. Within the context of fashion retail, the term "merchandising" especially refers to the processes of stock planning, administration, and control.
Who can take Fashion Merchandising Courses?
People who are interested in starting a career in the fashion industry, which includes market research, planning, and promotion of a piece of apparel or an accessory, or who want to own their own retail space can enrol in these fashion merchandising courses.
Eligibility Criteria For Fashion Merchandising Courses
To enrol in diploma, undergraduate, and postgraduate Fashion Merchandising courses, candidates must meet the institution's eligibility requirements. The eligibility standards are largely the same as in most universities, with a few small exceptions.
At the Diploma level:
A passing grade in an H.Sc. exam administered by the government of the relevant state in any discipline or a satisfactory score in a three-year diploma are the prerequisites for enrolling in the Diploma in Fashion Merchandising programme.
Lateral Entry:
A pass in H.Sc. plus a three-year textiles diploma for lateral entry.
At the undergraduate level:
Aspirants must have successfully completed their 10+2 or equivalent exam from a recognised board or university in any stream. If they want to be considered for admission to any of the renowned universities, they might also need to take an entrance exam.
At the post-graduate level:
Candidates must have completed a degree program in clothing, apparel, textiles, or fashion or a closely related field from an accredited institution or university (10+2+3/4 or equivalent).
Also Read: PearlxStudio Fashion Merchandising Courses & Certifications
There are also providers of fashion merchandising courses in India, like PearlxStudio through which aspirants can learn.
Entrance Exams for Fashion Merchandising Courses
In India, there are many top-notch institutions that provide merchandising and fashion courses. The entrance exams that various institutions hold to admit students into the courses they provide are listed here.
- NIFT Entrance exam- National Institute of Fashion and Technology Entrance exam
- NID DAT- National Institute of Design Design Aptitude Test
- UCEED-Undergraduate Common Entrance Exam for Design
- CEED-Common Entrance Examination for Design
- FDDI AIST- Footwear Design and Development Institute All India Selection Test
- AIEED- All India Entrance Exam For Design
- AIFD WAT- Army Institute of Fashion Design Written Admission Test
- Pearl Academy Entrance Exam
Skills Required For Fashion Merchandising Courses
The work of fashion merchandisers is carried out all over the world. This position calls for highly developed quantitative skills as well as a natural aptitude for recognizing trends, associations, and connections among essential sales and stock insight. In order for fashion merchandisers to be successful in their careers, it is important to have the following abilities:
- Verbal and written communication skills
- Building relations
- Management and leadership
- Consumer behavior
- Product development and management
- Buying
- Sourcing and logistics
- Branding and marketing
- Trend analysis and application
- Creativity
- Persuasion
- Decision-making
- Attention to detail
What Will You Learn in Fashion Merchandising Courses?
Design, product creation, textiles, buying, importing and exporting, sales, retail management, etc. are all dealt with in fashion merchandising. Learners will know how to recognize, find, and sell the trends that consumers desire to wear.
The following concepts will be covered in fashion merchandising courses:
- Fashion retailing
- Fashion marketing
- Advertising and promotion in fashion
- Merchandise buying procedures
- Visual merchandising techniques
- Predicting future trends
- Inventory and stock management
- Product assortment
- Quality assessment
Popular Online Fashion Merchandising Courses and Certifications
Many MOOC providers like PearlxStudio collaborate with institutions like Pearl Academy to provide online fashion merchandising courses. You can opt for the programme with duration and fee appropriate for you. Have a glance at the fashion merchandising course fees and related details that the few institutes provide.
Course | Provider | Duration | Fee |
Fashion Buying and Merchandising | Pearl Academy, Bengaluru Via Pearlxstudio | 11 months | Rs.3,57,600 |
Fashion Buying and Merchandising | Pearl Academy, South Delhi Campus, New Delhi Via Pearlxstudio | 11 months | Rs.3,57,600 |
Career Opportunities After Fashion Merchandising Courses
A seasonal position or internship in a nearby clothing store can serve as an avenue for aspiring fashion merchandisers.
A lot of people believe that the only jobs available to them are fashion design and retail buying. According to a survey, 31 other fashion jobs exist, including computer-assisted apparel design, colour forecasting, storyboard design, catalogue production, mall management, private label development, web-based retailing, online direct marketing, and fashion consultancy. Job experience and strong networking abilities are likely to contribute to promotions and future job opportunities. Some of the available roles are:
- Account executive
- Store manager
- Merchandise coordinator
- Showroom manager
- Merchandise planner
- Fashion designer
- Graphic designer
- Fashion photographer
- Fashion assistant
- Fashion advertiser
- Fashion stylist
- Fashion consultant
- Showroom account executive
- Textile designer
- Import/export specialist
- Fashion advertising director
- visual merchandiser
- Merchandise manager
Salary Trends After Fashion Merchandising Courses (in India)
Job Profile | Average Salary |
Account Executive | Rs. 2.2 lacs p.a. (Approx.) |
Merchandise Planner | Rs. 8.8 lacs p.a. (Approx.) |
Fashion designer | Rs. 3.3 lacs p.a (Approx.) |
Fashion Stylist | Rs. 3.5 lacs p.a (Approx.) |
*Source: Ambition box
Explore Popular Certification Specializations
Scope of Fashion Merchandising Courses
Fashion merchandising is a fascinating topic that reflects a dynamic international sector that creates global trends. In retail agencies, magazines, newspapers, fashion designing agencies, corporate merchandisers, photography, fashion media centers, brand marketing, and clothing manufacturing units, individuals might find a rewarding career.
Aspirants can pursue a wide range of careers in the marketing and distribution of fashion products with a major in fashion merchandising. Fashion magazines and shows are exquisite because of innovative and analytical thinking, market research, and a lot of effort.
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Top Recruiters
There are a lot of companies that hire professionals in the fashion industry for various roles such as fashion marketing executive, fashion journalist, fashion marketing manager, fashion editor, etc. Aspirants will get a chance to learn and improve their skills by working with top brands like Louis Philippe, Van Heusen, Allen Solly, Peter England, Pantaloons, Jaypore, Shantanu & Nikhil, American Eagle, Ted Baker London, The Collective [largest multi-retail brand], Polo Ralph Lauren, Hackett London, etc. Below are a few companies that offer opportunities to establish a rewarding career:
- Aditya Birla Group
- Blackberrys
- Fabindia
- Heads Up For Tails
- Fugazee
- Reliance Industries Limited
- Decor
- Bombay Dyeing
FAQs
Q: What is the salary of a fashion merchandiser in India?
Ans: The beginning salary for a fashion merchandiser in India is approximately 0.3 lakh per year (2.5 K per month). A fashion merchandiser need not have any prior experience.
Q: Is fashion merchandising a good career choice?
Ans: For people who have a keen sense of style, this is an amazing career. Product development and inventory management are just two of the duties that fall within the purview of fashion merchandisers.
Q: What should an aspirant study to become a fashion merchandiser?
Ans: Candidates aspiring to become fashion merchandisers should be graduates
of any bachelor's degree such as fashion merchandising, fashion design, finance, advertising and marketing, and business.
Q: What is the objective of merchandising in the fashion industry?
Ans: A fashion merchandiser is in charge of placing orders and stocking retail stores, as well as analysing and forecasting fashion industry trends. They collaborate with designers to make outfits that are likely to sell efficiently.
Q: Who can take fashion merchandising courses?
Ans: People who are interested in starting a career in the fashion industry, which includes market research, planning, and promotion of a piece of apparel or an accessory, or who want to own their own retail space, can take fashion merchandising courses.
Q: What are the entrance exams for fashion merchandising courses?
Ans: The entrance exams for fashion merchandising courses include NIFT, NID DAT, UCEED, CEED, FDDI AIST, AIEED, AIFD WAT, and the Pearl Academy Entrance Exam.
Q: What are the career opportunities after fashion merchandising courses?
Ans: There are a lot of opportunities in retail agencies, magazines, newspapers, fashion designing agencies, corporate merchandisers, photography, fashion media centres, brand marketing, and clothing manufacturing units after fashion merchandising courses.
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