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What’s the point of a company with exceptional products, but no good relations with customers? As the age-old saying goes, “customer is king”. What it means to ensure that the client, customer, stake-holder, etc. are happy. Public Relations plays an integral part in this.
Every business emphasises on public relations. Because they know that the following information should be disseminated effectively to attract the client: What they are about, their policies, how they care for the customer, etc. . This should be made transparent to build a bridge of trust. To do this, companies require a specialised department. Enter, public relations which can persuade and build the bridge of trust. There is a high demand for professionals skilled in this department, the ones who can act as a bridge between the organisation and the public, managing information about the organisation. There are many public relations courses to teach you how to build this mutual bond for the company.
What is Public Relations?
It is a practice between organisations and their publics to ensure mutual understanding through constant positive engagement. This builds a healthy image of the company which the public can trust.
As the Princeton Review states “A public relations specialist is an image shaper. They are excellent story tellers who create the best narratives for the company through different mediums (media, social media etc.) They create the best stories for their companies positive results and for bad news (problems, issues etc.) They formulate a great response for bad news as well, mitigating the damage.
Who can pursue Public Relations courses?
- You are an educator and a storyteller. People trust you and you know how to convey messages across to them
- You have worked in the HR or marketing and knows you can handle the work of PR
- You are a graduate who is a great communicator and aspires to take on the immense opportunities in the field.
If this is you, then Public Relations courses can help you become that professional.
Eligibility Criteria for Public Relations courses
For a UG in Public Relations courses, you must have (10 + 2) qualification with a minimum passing percentage (50%)
For PG diploma in Public Relations, you must have a bachelor’s in the relevant field with a passing percentage (50%)
For PG Public Relations courses, you must have a bachelor’s in the relevant field with a passing percentage (50%)
Depending on the institute, you may need to pass entrance exams for adm.
Entrance Exams for Public Relations courses
- Under Graduate Aptitude Test (UGAT)
- Common Admission Test (CAT)
- Central Universities Common Entrance Test (CUCET)
You can take online Public Relations courses to have an understanding of the discipline
Important skills for Public Relations courses
- Problem-solving skills
- Observational skills
- Attention to detail
- Patience and perseverance
- Research skills
- Interpersonal skills
- Time Management
What will you learn in Public Relations courses?
Depending on the course you will learn a plethora of things. From researching organisational behaviour to managing different teams and sensitising them about the importance of good relations among the clients as well as among them. In the end of each Public Relations courses you will learn to articulate the theory and write a good thesis.
UG Public Relations courses
- Corporate Public Relations and Communications
- Financial Relations
- Employee, Member and Community Relations
- Development and Fundraising
- Issues Management
- Media and Industry Relations
- Government Affairs
- Marketing Communications
- Special Events
- Public Affairs
- Theory of Practicing & Advertising
PG Diploma in Public Relations courses
- Political Economy of Public Communication
- The Marketing Environment
- Communication Theory and Public Relations Applications
- Strategy and Corporate Environment
- Electronic Public Relations
- Television and Radio
- The Theory and Practice of Public Relations
- Society and Representation
- Public Affairs & Lobbying
PG in Public Relations courses
- Introduction to Public Relations
- PR & Marketing Communication
- Applications of Public Relations
- Organisational Behaviour
- Ethics and Public Relations
- Management of Public Relations
- Information Resources Management
- Master's Thesis
Popular Public Relations Certification courses
The benefits of Public Relations certification courses are multifold: They cover international policies as the courses are offered by institutes from around the world.
Public relations certifications courses are mostly short in duration, thus enabling you to finish it without much hassle. Also they cover the fundamentals, so it is a great course for professionals who do not hold degrees in Public relations.
GEM via Futurelearn
University of Cape Town, Cape Town via GetSmarter
Career Opportunities after Public Relations courses
You interpret your orgnisations’ business to the outside world in a positive way. You handle media releases, Q & A sessions with media, events organisation, press conferences, etc. You execute excellent communication strategies to ensure a strong digital presence. (news releases, blog posts, etc.
Average Base Salary p.a.: INR 7,06,099. /-
Public Relations Manager
You ensure that your company has a healthy image under the public eye. You boost awareness about your company through strategic campaigns. You train the internal staff and collaborate with different departments to make sure the content used for different campaigns is accurate.
Average Base Salary p.a.: INR 5,15,367/-
You make sure that the staff in your organisation is doing well. You are there to address You designing reward programs objectives for customer service.
Average Base Salary p.a.: INR 6,18,533/-
- Research Analyst
- Events Executive
- Guest Relations officer
- Director of External Affairs
- Media Relations Officer
- Public Relations Executive
- Public Relations Specialist
Average Base Salary of a PR Manager based on experience
Experience in years
Average Base Salary p.a.
1 - 4
5 - 9
** Source of Salary Details: Payscale
Note: The salary details are the median and may vary depending on skills, experience, company, location, etc.
Scope after Public Relations courses
With the right qualifications ( education, expertise and experience) you are good to go. Both in India and abroad, there is a high demand in the field of public relations. You can get employment in any company which needs effective communication between them and the outside (clients, customers, etc.). This basically covers everything: Educational institutions, hospitals, government agencies, social welfare organisations, financial sectors, social media companies, software companies etc. This list is vast. Because all companies need a good image to show that they deserve their customer’s attention.
Hence take some of the best Public Relations courses to become the professional that everyone is after.
Film companies (Sony, 20th Century Fox, etc.)
Automobiles (Tata, Hyundai, etc.)
Software companies (Oracle, Microsoft)
Q: Are there online Public Relations courses available?
A: Yes. You can enroll into top online Public Relations courses offered by institutes from all around the world. You can thus learn from the comfort of your home.
Q: Is it difficult to learn Public Relations?
A: If you are a people person, a great multitasker and a communicator who can convey information in the best way possible, then you can handle it. Take some online Public Relations courses to have a basic understanding. But nothing beats the experience which you will gain from work itself.
Q: What is the need for Public Relations courses?
A: Despite having great services and products, companies can take a downfall if they don’t have effective management. This management should not only be on the development of their services, but also on their relationship with the consumers. The consumers should be able to trust the company. Public relations ensures that the company has a positive image in the outside world.
Q: How much does it cost to study different Public Relations courses?
A: For UG Public Relation it can go up to 12 lakhs and for PG Public Relation it can cost around 6 lakhs. For a diploma in Public Relations it can cost you up to 3 lakhs. Many top institutes also offer free public relations certification courses.
Q: What is the duration of Public Relations courses?
A: For UG Public Relations it can take 3 years to complete, whereas for PG Public Relations courses it can take 2 years to complete. For a diploma in Public Relations courses it can be 2-3 years depending on the institute. When it comes to Public Relations certification courses, you can complete one within a few months.
Q: Which are some of the best colleges in the country offering Public Relations courses?
A: Some of the top colleges in the country for Public Relation courses:
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