4 Courses and Certifications

Online Product Strategy Courses & Certifications

Nowadays product strategy plays a vital role in the marketing field. Strategy is the key point for product development. By learning product strategy courses candidates will be able to decide the product's vision and the tactics necessary to realise that vision. Various institutes like IIM Kozhikode offer UG and PG product strategy courses in online and offline modes. There are also free online product strategy courses available for you. The educational websites that offer these product strategy courses are Udemy and Edx. After completing the product strategy online courses and brand strategy courses ,  candidates can enhance their skills and get placed in top reputed companies in various industries in different roles such as data analyst, product manager, business analyst, and product strategy analyst. 

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What is Product Strategy?

Product strategy course refers to the process of planning and establishing how and what you intend to achieve with your product. It occurs during the early stages of product development when you decide on the product's vision and the tactics necessary to realise that vision. The first stage is to identify the 'why' of your product before the 'what', 'when', and 'how'. To develop a solid product strategy, you must first understand the market in which you are going to operate. Company, collaborators, customers, competitors, and context are the types of product strategy. There are five various types of product strategies: cost, differentiation, focus, quality, and service. Let's go over these in detail.

  • Cost strategy
  • Quality Strategy
  • Focus Strategy
  • Service Strategy
  • Differentiation Strategy

Who can Pursue Product Strategy Courses?

You can pursue the product strategy courses and product strategy certification courses, if:

  • You are interested in the marketing domain and branding
  • You are interested and want to become a product strategist
  • You need to be able to manage the product development process
  • You are capable to study and to understand the process of planning and establishing a product

Eligibility Criteria Product Strategy Courses

In order to assist you improve your professional skills, this field offers a number of certification courses in addition to UG and PG degrees. Students who want to pursue a career in product strategy after high school can select product strategy courses and product leadership courses along with brand strategy courses online. Depending on the college the student chooses, there are certain requirements and occasionally an entrance exam for admission to both UG and PG programmes. Below are the requirements for UG, and PG courses for product strategy courses.

Eligibility Criteria for UG Courses:

  • To be eligible for UG-level product strategy courses, candidates must have completed 10+2 from an accredited board and received at least 50 per cent of the total. Students may also be required to take entrance examinations by colleges.

Eligibility Criteria for PG Courses:

  • To be eligible for graduate studies, candidates must have a bachelor's degree from a college or university with a minimum grade point average of 55 percent. Students will have to take admissions exams if colleges or institutions do.
  • Candidates who have completed their graduation in any discipline are eligible to pursue PG-level product management courses such as  PG Diploma in Product Management, MBA in Product Management, or Executive Diploma in Pharmaceutical Product Management.

Entrance Exams for Product Strategy Courses

For admission to product strategy courses, particularly those offered through B.Tech. and M.Tech. programmes, some universities, and institutions may require candidates to take an entrance exam. The following are the exams required for enrollment in product strategy courses:

Skills Required for Product Strategy Courses

Students need to develop particular skills within themselves in order to excel in product strategy courses if they want to effectively complete their product strategy courses. These skills will help them score better and also increase their practical comprehension. Here are some examples of skills:

  • Agile
  • Sales
  • Mentoring
  • Tableau
  • Forecasting 
  • Microsoft Excel
  • Product Strategy
  • English Speaking
  • Financial Modeling
  • Project Management
  • Product Management
  • Roadmapping
  • Strategic thinking skills
  • Data analytics and research skills

What You Will Learn in Product Strategy Courses?

The primary objective of the product strategy courses is to provide students with a basic knowledge of product strategy so they are able to resolve challenges connected to product development and approach problem-solving more rationally and professionally. The target audience for this product strategy programme is business managers or other executives who have to deal with product management and strategy. The topics covered in the courses are shown below:

  • Buyers Persona
  • Competitors
  • Market place
  • Company Weaknesses
  • Company Strengths
  • Go-To-Market plan
  • Brand Strategy

Popular Product Strategy Certification Courses

Several educational technology companies, including Udemy, and Edx, provide online product strategy certification courses. Some of the best product strategy courses and product strategy courses free courses are listed here.


Offered By



Innovation: From Plan to Product

The University of Queensland, Brisbane via Edx

10 Weeks


Product Design, Prototyping, and Testing

UMD via Edx

4 weeks 


Modern Product Leadership

UMD via Edx

4 Weeks


New Product Strategy - The Masterclass

Offered by Udemy



Career Opportunities of Product Strategy Courses

Professionals will have a variety of work opportunities in both private and public entities after completing the product strategy courses. A product development plan offers a structure for developing new goods or enhancing the functionality, value, or quality of already-existing ones. The approach aids a business in achieving objectives including expanding into new markets, increasing sales to current clients, or luring clients away from rivals. They are able to apply for jobs as below: 

Explore Top Providers

Salary Trends in Product Strategy Courses

Product strategy professionals and experienced workers might be compensated based on their skills and work experience. In the table below, you can learn about the many work opportunities and typical salaries available to students who complete product strategy courses.

Job Profile


Product Strategy Analyst

Rs. 6.1L to Rs. 25.0L(approx…)

Product Manager

Rs. 3.9L to Rs. 34.1L(approx…)

Data Analyst

Rs. 2.0L to Rs. 14.1L(approx…)

Senior Analyst

Rs. 4.0L to Rs. 19.1L(approx…)

Business Analyst 

Rs. 2.5L to Rs. 17.1L(approx…)


Rs. 2.2L to Rs. 14.5L(approx…)

Research Analyst 

Rs. 1.7L to Rs. 10.1L(approx…)

Product Owner

Rs. 7.4L to Rs. 34.0L(approx…) 

Senior Business

Rs. 4.4L to Rs. 24.0L(approx…)

Scope of Product Strategy Courses

A new approach to customer service needs to be adopted to eliminate misunderstandings in product strategy and vision. Product management methods and processes are more important than ever before, and it assists you in developing an idea for the future of your product, such as what type of product it will be, who it will benefit (who its users are), how it will fit into the market, how it will bring value to your customers, and how it will help you achieve your goals. Candidates who have completed the product strategy courses are qualified for a number of positions. As the market is flooded with plenty of products, the companies need professionals who have a clear strategy to make the products noticeable in the market attracting more customers. Jobs in product strategy include senior analyst, data analyst, product manager, and business analyst. 

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Top Recruiters for Product Strategy Courses

Professionals who have completed online product strategy courses are in high demand, and practically all of those who complete them end up working for the most popular corporations in India and throughout the world. Some of the businesses that provide product strategy courses for recruitment are listed below:

  • Accenture
  • K Raheja Corp
  • JP Morgan Chase
  • Wipro
  • Flipkart
  • Honda cars
  • Makrocare
  • ICICI Bank
  • HDFC Bank
  • Axis Bank 
  • TCS
  • Google
  • Oracle
  • Paytm
  • Walmart
  • Dell
  • Microsoft
  • Cisco
  • HCL
  • IBM
  • Deloitte
  • Real Estate 
  • IT Services and Consulting
  • Automobile 
  • FinTech
  • Pharma

Popular Online Media Courses and Certifications

Product Strategy Courses By Top Providers

Many online learning websites, including Udemy and Edx, provide free product strategy courses. The following is a list of some of the most well-known educators of product strategy courses and free online product strategy courses with certification in India.


Q: What are the highest-paying sectors for product strategy analysts in India?

Ans: The highest paying industries for product strategy analysts in India include fintech, real estate, automobile, IT services and consultancy, and pharma.

Q: What are the highest-paid cities in India for product strategy analysts?

Ans: The top-paying cities in India for product strategy analysts are Kolkata, Bengaluru, Mumbai, Noida, and Hyderabad.

Q: What are the most important qualities of a product manager?

Ans: A Product Manager's top skills are agile, product management, project management, product strategy, and sales.

Q: What is the function of product strategy?

Ans: Product Strategist identifies new prospects, evaluates product performance, and assists in the development of long-term strategic strategies for future product lines. This distinguishes the position from that of Product Manager (PM), however, the two will collaborate.

Q: How many different types of product strategies are there?

Ans: Product strategies include quality strategy, cost strategy, focus strategy, differentiation strategy, and service strategy.

Q: What is the average salary for a product manager?

Ans: Product Manager salary in India ranges from Rs. 5.2 Lakhs to Rs. 35.2 Lakhs per year, with an average yearly income of Rs. 17.0 Lakhs.

Career Category
Job Role



Innovation: From Plan to Product

Innovation: From Plan to Product online certification is designed by The University of Queensland and taught by Tim Kastelle - Associate Professor at The University of Queensland, Anna Jenkins - Senior Lecturer in Entrepreneurship and Innovation at The University of Queensland, and Rachel Fitzgerald - Associate Director of Online Education at University of Queensland Business School, which is delivered by EdX for the candidates who want to master the fundamentals and more complex concepts of product development.  

Candidates willing to enrol in the Innovation: From Plan to Product online training must have a prior understanding of the concepts associated with business processes to build an innovative business model using the most efficient techniques, such as forecasting, prototyping, consumer identification, and financial modelling. Innovation: From Plan to Product online course incorporates approximately 100 hours of video-based lectures that cover topics like testing innovation, design innovation, valuing innovation, value chain, operational management, risk management, and more. This is a free programme offered by EdX and the candidates can upgrade their enrolment by paying the course fee and get unlimited access to the self-paced course. 

...Read More
10 Weeks
Skills Covered:
Decision making skills Problem Solving Ability Risk Management Innovation Knowledge of Product Management
Modern Product Leadership

Offered by

UMD via Edx

Modern Product Leadership

Product leadership is a crucial factor that provides product managers and teams the corporate strategy and opportunity to concentrate on developing better products. Modern Product Leadership online certification is developed by The University of Maryland and the University System of Maryland and taught by John Johnson - Strategic Program Manager, Faculty, Clark School of Engineering, the University of Maryland at the University of Maryland, College Park, which is offered by edX.

Modern Product Leadership online course contains approximately 12 hours of video lectures that begin by establishing strong leadership because of facts and research before assisting the candidates in aligning product teams, product designs, and product development for efficiency and innovation. Modern Product Leadership online training also covers topics like product communication, product evangelism, conflict resolution, team management, product discovery, and product delivery to help applicants develop the leadership skills necessary to guide product teams and organizations in delivering successful customer solutions while fostering engagement and innovation throughout the business.  Edx gives two varied modes to join the programme; verified and free audit modes. In the former mode, the students will get unlimited access to the course and a certificate of completion whereas in the latter mode, they will get only limited access to it. 

...Read More
4 Weeks
Skills Covered:
Business Management Knowledge of Product Management
Product Design Prototyping and Testing

Offered by

UMD via Edx

Product Design, Prototyping, and Testing

Product Design, Prototyping, and Testing certification course has been developed by The University of Maryland, College Park and University System of Maryland and taught by Cait von Schnetlag - Faculty, Clark School of Engineering, the University of Maryland, College Park, which is made available by EdX for students who want to turn their product concepts into physical resources by producing wireframes, 3D renderings, prototypes, and minimum viable products.

Product Design, Prototyping, and Testing online training involves more than 12 hours of learning materials that adhere to the best practices in product design and development, allowing students to move from concepts through prototype and concept testing of their goods and services. Product Design, Prototyping, and Testing online classes include topics including design methods, modelling, manufacturing process, simulation, material selection, platform design, modular design, planning, mass customization, scheduling, and more. The self-paced course can be taken by the students either free or by paying the fee. In free mode, the learners will have a limited duration of access to the programme. 

...Read More
4 Weeks
Skills Covered:
Rapid prototyping Software development skills Project management Knowledge of Product Management

Offered by


New Product Strategy - The Masterclass

Product development strategy describes the processes and measures taken to introduce new goods to the marketplace or to improve existing products to generate new revenue. From developing a business plan to selling products to clients, there are various processes involved in developing a product. New Product Strategy - The Masterclass certification course is created by Aviral Prakash - a business strategy Professional and is presented by Udemy.

New Product Strategy - The Masterclass online seeks to walk individuals through the process of designing and developing new products that enhance customer experience. New Product Strategy - The Masterclass online course involved more than 8.5 hours of learning materials which provides a deep understanding of the business strategy skills and strategies related to product development, product design, product testing, market research, as well as identifying and ranking customer problems.

...Read More
Skills Covered:
Problem Solving Ability Knowledge of Product Management


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