14 Courses and Certifications

Online Sales And Marketing Management Courses & Certifications

Sales and marketing management courses provide individuals with essential knowledge and skills to effectively lead sales and marketing efforts. Topics covered in these courses include market research, consumer behavior, advertising, sales techniques, and strategic planning. These courses help students understand how to identify customer needs, create compelling campaigns, manage sales teams, and adapt to emerging trends and technologies. By mastering these concepts, participants can drive business growth and establish strong customer relationships in a competitive market.

What is Sales and Marketing Management Courses

Sales and Marketing Management Courses are designed to equip individuals with the necessary skills and knowledge to excel in managing sales and marketing activities within organisations. These courses cover a wide array of topics related to sales strategies, customer behavior, market analysis, branding, advertising, and leadership. Participants will learn how to effectively promote products or services, engage with customers, drive sales, and develop comprehensive marketing plans. These courses are available at various academic levels, from undergraduate to postgraduate, as well as through professional development programmes and online platforms. The aim of these courses is to provide students with practical insights and strategies to navigate the dynamic landscape of sales and marketing, ultimately contributing to business growth and success.

Who can Pursue Sales and Marketing Management Courses?

Sales and Marketing Management Courses are educational programmes designed for students, professionals, entrepreneurs, and individuals interested in gaining expertise in sales and marketing strategies. These courses cover a broad spectrum of topics, including market analysis, consumer behavior, advertising, and leadership. They provide practical insights and skills that benefit careers in sales, marketing, and related fields, helping participants effectively promote products and services, engage with customers, and drive business growth.

Eligibility Criteria of Sales and Marketing Management Courses

The eligibility criteria for Sales and Marketing Management Courses at the undergraduate (UG) and postgraduate (PG) levels can vary depending on the institution offering the programme. However, here are the general eligibility criteria you might find for UG and PG Sales and Marketing Management Courses:

Undergraduate Level (UG):

  • High School Diploma: Typically, students need to have completed their secondary education or its equivalent to be eligible for UG courses.

Postgraduate Level (PG):

  • Bachelor's Degree: Generally, to pursue a PG-level Sales and Marketing Management Course, you need to have a relevant bachelor's degree. This could be BBA, B.Com, or related field.
  • Entrance Exams: Some institutions might require candidates to take specific entrance exams, such as GMAT or the CAT for PG programmes. 
  • Work Experience: For certain advanced PG programmes, some institutions might prefer a certain amount of work experience, especially for Executive MBA or similar programmes.

Skills Required for Sales and Marketing Management Courses

Sales management certificate online courses require a combination of technical, interpersonal, and strategic skills to effectively navigate the dynamic world of sales and marketing. Here are some key skills that are important for success in these marketing management courses:

  • Communication Skills
  • Analytical Abilities
  • Creativity
  • Customer-Centric Approach
  • Negotiation Skills
  • Time Management
  • Leadership and Teamwork
  • Adaptability
  • Market Research
  • Presentation Skills
  • Networking

What You Will Learn in Sales and Marketing Management Courses

In Sales and Marketing Management courses, you will typically learn a wide range of concepts and skills that are essential for effectively managing sales and marketing efforts in various industries. Here is a brief overview of what you can expect to learn in sales management courses:

  • Introduction to Sales and Marketing
  • Market Research and Consumer Behavior
  • Advertising and Promotion
  • Sales Techniques and Strategies
  • Digital Marketing and Social Media
  • Product and Brand Management
  • Sales Analytics and Metrics
  • Strategic Marketing Planning
  • Customer Relationship Management (CRM)
  • Leadership and Team Management

Popular Sales and Marketing Management Courses by Top Providers

There are many well-known institutions and online learning platforms that provide online sales and marketing management courses and certifications. These courses are provided by various B-Schools, private universities, and other institutions and online providers. Below are some of the prominent providers of paid and free online sales and marketing management courses

Career Opportunities After Sales and Marketing Management Courses

After completing Sales and Marketing Management Courses, individuals open up various exciting career opportunities across industries. Some of the prominent roles include

Salary Trends in Sales and Marketing Management Courses

Salary trends in roles related to Sales and Marketing Management courses can vary significantly based on factors such as the level of the position, industry, location, years of experience, and the size and type of organisation. However, here is an overview of the general salary trends you might expect after sales and management courses:

Job Profile

Average Salary Per Annum

Sales Manager

Rs. 5,83,956 (Approx.)

Digital Marketing Manager

Rs. 5,78,572 (Approx.)

Brand Manager

Rs. 8,72,616 (Approx.)

Product Manager

Rs. 14,19,598 (Approx.)

Marketing Analyst

Rs. 5,09,070 (Approx.)

*Source: Payscale

Scope of Sales and Marketing Management Courses

Sales and Marketing Management online courses offer a promising scope for individuals aspiring to grow in the dynamic business domain. These courses equip learners with essential skills in market analysis, consumer behavior, strategic planning, and communication. Graduates can pursue diverse careers as Sales Managers, Marketing Specialists, Brand Managers, and more. With the rise of digital platforms, there is an increased demand for expertise in areas like digital marketing and social media management. The scope of these marketing management courses online is further enhanced by the global nature of business, requiring professionals skilled in international marketing strategies. As businesses strive to connect with customers and expand their reach, the scope for those equipped with Sales and Marketing Management skills remains vibrant and evolving.

Resource Links for Online MBA

Top Recruiters in Sales and Marketing Management Courses

Graduates of Sales and Marketing Management courses are sought after by a wide range of industries and companies that rely on effective sales and marketing strategies. Here are some top recruiters across various sectors:

  • Consumer Goods and Retail
  • Technology and E-commerce
  • Financial Services
  • Automotive and Manufacturing
  • Healthcare and Pharmaceuticals
  • Hospitality and Tourism
  • Consulting and Agencies
  • Telecommunications
  • Media and Entertainment

FAQ's 

1. Who can pursue sales and marketing management courses?

Ans: These courses are suitable for students, professionals, entrepreneurs, and anyone interested in sales, marketing, and business development.

2. What do these courses cover?

Ans: These courses cover topics like market research, advertising, digital marketing, brand management, customer relations, strategic planning, and more.

3. What skills will I gain from sales and marketing management courses?

Ans: You will develop skills in communication, market analysis, strategic thinking, leadership, digital marketing, consumer behavior understanding, and more.

4. Do I need a specific educational background to enrol?

Ans: Many courses accept individuals from diverse educational backgrounds, although a basic understanding of business concepts might be beneficial.

5. What career opportunities are available after the completion of courses on sales and marketing management?

Ans: Graduates can pursue roles such as Sales Manager, Marketing Specialist, Brand Manager, Digital Marketer, Market Analyst, and more across various industries.

6. Do sales and marketing management courses offer certifications?

Ans: Yes, many courses offer certificates upon completion, which can enhance your resume and showcase your expertise.

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Professional Certificate Program in Marketing and Sales Management

Offered by

Certificate

Professional Certificate Program in Marketing and Sales Management

The aim of Talentedge’s Professional Certificate Program in Marketing and Sales Management is to improve the knowledge and develop advanced skills in the candidates about marketing and sales functions. This will help the students learn how to achieve increased profitability and deliver higher customer value by utilising the potential of sales. IIM Kozhikode offers this programme.

The Professional Marketing and Sales Management certification programme is taught by Dr. Anandakuttan B Unnithan, Dr. Sreejesh S., and Dr. M. Geetha. The course is designed to help the candidates understand the marketing management concepts in-depth and their role in the management functions and sales planning.

After completing the Professional Certificate Program in Marketing and Sales Management from Talentedge, the candidates will find a fresh perspective on marketing and sales. This is a 12-month course with both digital and on-campus learning. After completing the course and meeting the prerequisites, the candidates will receive a certificate of completion from IIM Kozhikode. 

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12 Months
1,65,000
Skills Covered:
Marketing skills Sales skills
Professional Certificate Programme in Strategic Sales Management and New Age Marketing

Offered by

Certificate

Professional Certificate Program In Strategic Sales Management And New Age Marketing

As the core function of every company, sales management as well as marketing, presents a lot of challenges in the present day. Executives have to be dynamic and creative in their every policy to make it work at every level, especially when pressure is involved. 

This is why the excellent instructors at IIM Kozhikode have come up with the Professional Certificate Programme In Strategic Sales Management And New Age Marketing. The Professional Certificate Course In Strategic Sales Management and New Age Marketing training program is specifically outlined for taking the sales skills of professionals to the next level. It focuses on the new age sales growth and marketing management in a way that is crucially beneficial to maximize the benefits.

The Professional Certificate Programme In Strategic Sales Management And New Age Marketing classes course will involve modern-day techniques like quizzes, projects as well as case studies to up-skill the potential of the sales professionals, to ultimately make them stand out from the crowd.

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10 Months
2,80,000
Skills Covered:
Sales skills
Certificate

Certificate Course in Pharma Sales Management

The Certificate Course in Pharma Sales Management programme for beginners is offered by Apeejay University in collaboration with the National Skill Development Corporation (NSDC). It is a six-month course designed to give practical knowledge and exposure to the functionalities of a pharma sales manager. 

Classes will be conducted for 30 hours each week (a total of 600 hours for all modules). You will also receive industrial training of 80 hours in three weeks. The Certificate Course in Pharma Sales Management course syllabus is industry-centric, offering research opportunities at all levels and hands-on training via research labs and the latest instruments. 

The faculty includes highly qualified instructors with industry experience. The course includes three out of three NOS (National Occupation Standards) of medical sales representative qualification packs issued by the Life Sciences Sector Skill Development Council. Once you’re awarded the Certificate Course in Pharma Sales Management certification, you can find job opportunities in companies like Dabur, Piramal, Ranbaxy, and more. 

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6 Months
25,000
Skills Covered:
Sales skills

Offered by

Certificate

Tech Sales Bootcamp

3 Months
$ 6,000
Consumer Buying Behaviour

Offered by

Certificate

Consumer Buying Behavior

For a long-lasting performance in the market, companies must work on what they offer so that more customers are attracted towards them which improves their sales in the market. The clients are the main target for improving the reputation of any company. Companies try to experiment with the customers to get their reviews which will help them in understanding their needs. The marketing team of big companies and business firms finds consumer buyer behavior very appealing and effective.

Getting enrolled in the Consumer Buying Behavior Course by Swayam, candidates can learn the techniques to understand the mindset of the customer while they are out shopping. It explains every aspect needed to understand consumer behavior. Candidates who receive the certification after completing the course are demanded by companies that deal with different products and brands.

Candidates who find marketing and advertising appealing as well as employees working in a marketing or advertising company can get enrolled in this course. As this is one of the most effective and popular marketing strategies, many companies are ready to hire candidates who have excelled in different marketing strategies to give the best outcome for meeting the needs of the consumers.

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12 Weeks
Skills Covered:
Marketing skills
Certificate

Sales Skills for Today: An Introduction to Entrepreneurial Sales

With sophisticated buyers arriving, marketing ecosystems across the globe are getting increasingly complex. Competent sales professionals are in demand now more than ever. Take the FutureLearn’s Sales Skills for Today: An Introduction to Entrepreneurial Sales training and dive deep into a sales mindset. Verizon Connect endorses this undergraduate level microcredential.

Crafted by Entrepreneurial Sales Institute (ESI) and credit-rated by Scotland’s leading Glasgow Caledonian University, this course certifies students with a professional diploma from the ESI. Besides, students will get entrepreneurial sales training with the Sales Skills for Today: An Introduction to Entrepreneurial Sales programme. The course offers comprehensive digital learning content and career-focused learning for developing exceptional sales talent.

After completing the 12-week microcredential, learners will get 10 SCQF credits from Glasgow Caledonian University at the undergraduate level. The curriculum includes critical elements of entrepreneurial sales, business issues, buyer’s perspectives, and the nuances of the sales process.

Professionals working in challenging B2B sales environments, sales managers, and customer success practitioners can benefit immensely from the Sales Skills for Today: An Introduction to Entrepreneurial Sales training.

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12 Weeks
63,699
Skills Covered:
Entrepreneurial skills Sales skills
Sales Management

Offered by

Certificate

Sales Management

Despite the introduction of new marketing strategies, many businesses still rely primarily on sales for making a profit. The Sales Management online course is designed to teach skills that are quite important and realistic, so that participants may not only increase their grasp of industry trends in sales promotions, but also increase their ability to establish, educate, encourage, and analyze sales teams.

Sales planning is an integrated business activity that may have a big influence on a company’s profitability. The Sales Management Training teaches how to do market cost study, choose suitable customer relationship management (CRM) methods, develop marketing strategies, and assess the effect of company operations.

The Sales Management syllabus includes class-wide digital conversations that encourage students to learn from one another and debate current concerns such as closing strategies and recruitment obstacles. Along with course material, these discussions are intended to assist in developing confidence in one's abilities to lead the sales department in any organisation.

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9 Weeks
70,030
Skills Covered:
Marketing skills Sales skills
Sales and Distribution Management

Offered by

Certificate

Sales and Distribution Management

The Sales and Distribution Management online course is an eight-week study. Students can explore an organisation’s numerous distribution and sales channels and forces. This elective training is an IIT Kharagpur curation, well-recognised by every company involved with customer sales since they seek candidates with relevant skills.

The Sales and Distribution Management certification syllabus is replete with video lectures and study materials for students to refer to. Professor Sangeeta Sahney from IIT Kharagpur’s Vinod Gupta School of Management mentors the learning journey. Learners will deal with eight learning modules as a part of the curriculum to learn about distribution and sales management concepts. These will primarily cover critical aspects such as the sales budget, department relations, forecasting, budgeting, dyads, and selling theories.

With this AICTE approved programme, a candidate can also obtain the Sales and Distribution Management certification post-completion. For this, they must register for the end-term test by paying a nominal fee. Securing suitable scores for assignments and proctored examination, he/she will receive the e-verifiable certificate.

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8 Weeks
Free
Skills Covered:
Sales skills
Certificate

Enhancing Sales Force Performance

The Enhancing Sales Force Performance Training Course is a specialized course that focuses on the contemporary advancements in the salesforce and sales management domain. The course will cover the analytical aspects of sales management frameworks along with their practical applications.

The Enhancing Sales Force Performance Course is designed and developed by the expert faculty of the Indian Institute of Management Ahmedabad. The classes will be delivered through lectures, discussions, exercises, and case studies. The course is particularly suitable for managers with managerial skills and experience. 

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5 Days
1,35,000
Skills Covered:
Marketing skills Customer service Sales skills
Certified Business Development Executive

Offered by

Certificate

Certified Business Development Executive

Any organisation, wherever it may be on the globe, has to push their businesses to new limits and boundaries and progress as time passes for both keeping up with the pace and getting ahead in the competition. The responsibility of such a task is entrusted to the hands of business development executives. 

Therefore, Business Development Executives are always sought by organisations. Certified Business Development Executive course by Vskills is a course that will allow the candidates to become such business development executives by teaching them all the industry needs, desires, and functions and giving them a certificate as proof of their abilities.

It tells them how they can enhance and promote their businesses and increase their business activities for the growth of it. As more and more start-ups are taking place, both the need and demand for such executives have gone up.

...Read More
3,499
Skills Covered:
Business Management MS Office skills
Certified Business Development Manager

Offered by

Certificate

Certified Business Development Manager

For companies to expand their business activities and promote their organisations, they need a Business Development Manager who can strategize the trajectory of the company's growth and drive it that way with the resources available at hand. Thus, Business Development Manager posts have a lucrative future and they are always in demand around the globe.

Vskills Certified Business Development Manager course offers the candidates a certificate that will help them in gaining jobs and opening up more such opportunities. With the upcoming age of startups, the demand for Business Development Manager has increased further and is predicted to grow even more.

The course teaches the candidates how to steer executives of the business development industry, gain advances in the high competition, increase company performance and profits while growing in the right direction. Furthermore, it provides the applicants very valuable insights into the industry, e-commerce and even how to lead in International marketing.

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3,499
Skills Covered:
Marketing skills Business Management
Certified Marketing and Sales Analytics Professional

Offered by

Certificate

Certified Marketing and Sales Analytics Professional

Analytics is a business method for improved decision making and obtaining knowledge, processing, and requires data collection, interpretation, and analysis. Globalisation and intensified competition all over the world have made it more important to simplify business processes and to make informed business decisions. Analytics is the instrument to compete successfully as it offers knowledge and informed decision-making. For the efficacy and factors influencing marketing processes, marketing analytics is a differentiating factor. And sales analytics is to make understand the efficacy of sales processes and the success factors that impact them.

This Certified Marketing and Sales Analytics Professional programme is targeted at marketing experts, consultants, managers, and graduates who want to succeed in marketing analytics. For those candidates who are already employed, it is also well-positioned. Taking this certification will help for further career advancement. Certified Marketing and Sales Analytics Professional programme certification earning from Vskills will be a privilege to candidates. 

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3,499
Skills Covered:
Knowledge of Excel Statistical skills
Certified Sales Manager

Offered by

Certificate

Certified Sales Manager

The Certified Sales Manager Course is a certificate course by Vskills that is best suitable for those candidates who are willing to take a step towards a successful sales career. This expert curated curriculum has a gradual increase of understanding that is suited for learners with varying levels of understanding of sales and marketing. Candidates from different disciplines can enrol to upskill their skillset and better their chances at higher job opportunities.

Becoming a Certified Sales Manager can benefit candidates in all domains especially since Sales managers are required in all types of organisations and fields. This programme will help candidates become proficient in identifying, and improving sales of a company by employing new techniques and tools learnt in this course. Candidates can develop confidence in handling different Sales aspects in any organisation like sales forecasting, management of sales, evaluation, supply chain management and budgeting.

A certificate programme to become a Certified Sales Manager will improve the opportunities for professionals in the field too. They can prove to their existing employers their skillset by getting certified and expect higher positions and salaries. This programme can also help those candidates that are making their shift to sales by providing a stronger CV and a Vskills certified tag on major job portals of the country. The course has a practical approach to theories of sales that candidates can apply to real time challenges. Periodic exams and tests will help candidates hone their skills and improve where they lack. 

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3,499
Skills Covered:
Sales skills Supply Management

Offered by

Certificate

SAP Sales and Distribution in Simple English

SAP Sales and Distribution is a basic functional element in SAP ERP main section that allows businesses to securely store customer and product information. This information is used by businesses to organize their order details, shipment, invoicing, and billing of products and services. Jagadeesh Kumar Rayudu - Certified Functional Architect created the SAP Sales and Distribution in Simple English certification course, which is available on Udemy.

SAP Sales and distribution in simple English online course is designed to assist students in understanding both fundamental and advanced concepts and methods associated with SAP sales and distribution, allowing them to store and manage customer and product-related data. SAP Sales and Distribution in Plain English online classes include over 28 hours of video, with around 80 lectures covering topics such as enterprise structure, account group, account determination, partner determination, batch determination, free goods determination, billing control, delivery header control, material creation, contact person creation, sales document, cash sales, rush order, and return order process, among others.

...Read More
2,899

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