Question : Statement 1: Promotion includes advertising, personal selling, and public relations.
Statement 2: Promotion does not contribute to building brand image and customer loyalty.
Option 1: Both statements are correct.
Option 2: Statement 1 is correct, and statement 2 is false.
Option 3: Both statements are incorrect.
Option 4: Statement 2 is correct, and statement 1 is false.
Correct Answer: Statement 1 is correct, and statement 2 is false.
Solution : The correct answer is (b) Statement 1 is correct, and statement 2 is false.
Statement 1 is correct. Promotion in marketing indeed encompasses various activities such as advertising, personal selling, public relations, and other efforts aimed at promoting a product or service.
Statement 2 is false. Promotion is a crucial component in building brand image and fostering customer loyalty. Effective promotional activities can help shape the brand's image, create positive associations, and engage customers, contributing to brand loyalty.
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