2 Courses and Certifications

Swayam Marketing Analytics Courses & Certifications

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Marketing Research and Analysis-II

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Certificate

Marketing Research and Analysis-II

Marketing Research and Analysis-II online programme is an extension of the Marketing research and analysis course. In the second part, emphasis will be laid on practical aspects and application for data analysis and research. To achieve that, the programme undertakes a step-by-step approach for researchers who have employed data analysis for thesis or publication work.

Through the Marketing Research and Analysis-II programme, industry professionals can experience how data analysis feels in real-time. It covers confusing topics like multivariate data analysis, which professionals and students find particularly challenging. Moreover, it also teaches research tools like various regression analysis techniques, univariate tests, factor and cluster analysis, and discriminant analysis.

For individuals looking for hands-on training, the Marketing Research and Analysis-II online training also provides training in platforms like AMOS and SPSS. The course also features a ton of video lectures, along with weekly assignments. Students can also earn a certificate after passing the final exam.

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12 Weeks
Free
Skills Covered:
Marketing skills
Marketing Analytics

Offered by

Certificate

Marketing Analytics

Marketing Analytics online training combines storytelling and marketing concepts to provide a unique learning experience. Real-life marketing challenges are often solved in a sequence that employs quantitative techniques. This programme will help learners identify the sequence in the context of several marketing problems.

Marketing Analytics programme incorporates 30 hours of online lectures. These lectures will be helmed by Prof. Swagato Chatterjee, IIT Kharagpur. The lessons will provide in-class hands-on training in the R programming language. Moreover, learners will also be provided with reading material and can participate in Swayam’s discussion forum.

Weekly assignments are also a part of the Marketing Analytics programme by Swayam and help candidates test their knowledge in various marketing analytics areas. Students can also choose to appear for the final proctored exam, organised by Swayam and NPTEL at offline centres. Passing this test will allow learners to earn a course certificate, using which they can demonstrate their skills.

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12 Weeks
Free
Skills Covered:
Marketing skills

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