Question : Statement 1: Advertising aims to create brand awareness and influence consumer behavior.
Statement 2: Advertising has no impact on building brand identity and recognition.
Option 1: Both statements are correct.
Option 2: Statement 1 is correct, and statement 2 is false.
Option 3: Both statements are incorrect.
Option 4: Statement 2 is correct, and statement 1 is false.
Correct Answer: Statement 1 is correct, and statement 2 is false.
Solution : The correct answer is (b) Statement 1 is correct, and statement 2 is false.
Statement 1 is correct. Advertising is designed to create brand awareness among consumers and influence their behavior, including their purchasing decisions and perceptions of the brand.
Statement 2 is false. Advertising has a significant impact on building brand identity and recognition. Through advertising, brands communicate their values, message, and image to the target audience, ultimately contributing to the establishment and recognition of the brand.
