List of Online Courses and Certifications

The B2B Marketing Strategy [online] by Columbia Business School is a programme that will help the candidates add value to their B2B relationships in the field. Students will learn through the curriculum designed by the experienced faculty. The duration of the course is six weeks. Participants will learn about the contents of the course in online mode only. The programme will help you build and maintain a successful connection between the marketing and sales functions.

Additionally, B2B Marketing Strategy [online] certification provides beneficial resources to the working professionals as well. Candidates can upgrade their skills in the area. Participants can expect development in their careers after the course completion. Students can also expect increased exposure, more job or work opportunities, and salary hikes after the successful course completion.

An excellent pricing plan gives the company a significant competitive edge. Learning how to execute a successful pricing plan is vital in a constantly linked corporate world where everyone wants a market share. The Pricing: Using Data to Improve Pricing Performance online course provides applicants with the knowledge and abilities needed to value new or current goods or services properly and effectively, with an emphasis on giving monetary advantages to the consumer.

According to an Accenture survey, 61% of customers feel that using sophisticated analytics might result in lower pricing. The Pricing: Using Data to Improve Pricing Performance training teaches how to use a data-driven research methodology, including survey methods, regression analysis, and conjoint analysis.

The Pricing: Using Data to Improve Pricing Performance syllabus identifies the limits of historical price data and develops strategies and standards to enable candidates to conduct a successful pricing plan for a variety of goods and sectors, allowing them to make a demonstrable influence on their business.

Over the years, marketing strategies and techniques have evolved drastically. In today’s date, marketing has revolutionised the way you sell and market your products and services. Get Swayam's Certified Course in Introduction to Marketing Essentials to grasp essential industry knowledge.

The Introduction to Marketing Essentials training programme by Swayam is a core subject course on a postgraduate level. This management studies training is spread over six weeks. The course covers all the fundamental topics and their application in practical job experiences. The marketing expertise you attain from this course will set you apart from your competitors.

The online Introduction to Marketing Essentials programme will take you through a basic overview of marketing. Students will learn about segmentation, targeting, differentiation, positioning, and pricing strategies in marketing. The training is an excellent opportunity to strengthen your base in the field of marketing. Dr Ashis Mishra teaches this tutor-led course. He is part of Indian Institute of Management Bangalore (IIM-B) as a faculty member in the Marketing Area.

Swayam’s Quantitative Marketing Research course helps learners answer crucial questions related to marketing with the help of data. Marketing research is important for marketing managers, and this course allows candidates to study the design, interpretation, and implementation of quantitative market research projects.

Quantitative Marketing Research training has a comprehensive curriculum spread over six weeks, where the students are introduced to the idea of willingness-to-pay and value, and the use of auctions to estimate the same. The course discusses conjoint analysis, where the concept of value is a function of different attributes. 

Furthermore, the Quantitative Marketing Research online course covers cluster analysis which discusses market segmentation based on various value propositions desired by different customers. Learners will also get to discuss ethical issues pertaining to marketing research to go beyond technical aspects and enter real-life scenarios. Prithwiraj Mukherjee, from IIM B, who is an expert in marketing management and marketing research, is your training instructor. You will receive English video lectures for learning.

The Customer-Centric Innovation course is one of the six courses of the MicroMasters programme. This Customer-Centric Innovation training is all about launching a successful innovation. It is research-based and strategically designed. It follows all the factors for success in innovation. The importance of all the factors responsible for success such as team organization, innovation culture, technology development, and scouting stage is thoroughly emphasized in this course. The metrology to find the unmet needs of customers so that the customer-centric innovation turns into reality.

The customer-Centric Innovation certification course is highly interactive. Here a series of individual and group exercises are practiced for a deeper understanding of Customer-Centric innovation. Several case studies of real-life customer-centric innovation from companies will be handed. These real-life examples will help decide on better strategies and methods for effective outcomes. Customer-Centric Innovation training is specifically beneficial to Product Managers, Engineers, Process managers, and Marketing managers for their career upliftment. 

After completing this course, the candidates will be benefited from a valuable certificate. This certificate is shareable on all platforms including Linkedin. One added benefit is that it will also help gain MicroMasters credentials. On completing the Customer-Centric Innovation online course and the other 5 courses, the candidates will seal this credential for themselves.

As social media advances, it presents companies with new and interesting opportunities to communicate with their consumers and engage them. However, in order to motivate actual action, they must first grasp the science underlying social media to properly leverage it for commercial success. The Social Media Strategy: Creating Engagement, Insight, and Action online course provides an in-depth study of the factors driving social media and how it may be utilized tactically to achieve an organisation's objectives.

According to a, We Are Social report, Between January 2020 and January 2021, a total of 490 million people began accessing social media for the first time. Using The Hype Machine, Sinan Aral's book, The Social Media Strategy: Creating Engagement, Insight, and Action training provides deep knowledge of technology and trends of the social media landscape, as well as the socioeconomic and neurological variables that drive human nature.

The Social Media Strategy: Creating Engagement, Insight, and Action syllabus also teach about numerous effective strategies for improving the social media marketing approach during this course. With assistance from MIT academics and industry professionals, candidates will leave with the skills to leverage the opportunity of social media in the present and in the future.

Great ideas are the bedrock of business innovation. However, creativity requires a steady hand to manage and move forward the creative process productively. The Innovation and Creativity Management program focuses on ways to nurture creativity and innovative ideas effectively. It introduces a management process model that takes an idea from development and nurturing to the launch stage. 

The edX Innovation and Creativity Management course will improve the career qualifications of various industries and professionals. It is an intermediate course wherein candidates can get free course material and a verified certificate by completing the course and paying the program fee.  While taking the course for free, the candidates can audit it for a limited duration. 

Innovation and Creativity Management is a six-week-long intermediate course that is part of the MicroMasters program. The educators of the course are experienced faculty from RWTH Aachen University. It employs online lectures with a series of exercises and real-life case studies to help prepare candidates for real-life situations in their organizations.

Professional Certificate in Effective Business Communications online course is a 6 weeks training course by Amity Future Academy in collaboration with the University of British Columbia via course provider edX. The course helps applicants improve their presentation, writing, and interpersonal communication abilities, which will help them thrive in the corporate sector. 

The Professional Certificate in Effective Business Communications training provides a variety of successful business communications techniques and principles developed from experience and observation. The training assists in the development of methods for maintaining interpersonal skills while enhancing conciseness, clarity, and impact.

The Professional Certificate in Effective Business Communications syllabus encourages applicants to think logically about all aspects of communication and teaches them how to interact with a variety of audiences. The curriculum covers developing substantial evidence for effective corporate communication. The program includes Content writing, grammatical skills, nature and concepts of communication, listening, non-verbal communication, presentation skills necessary for effective business communication.

The Certificate Program in Analytics Simplified for Day-to-Day Use for Marketing Professionals Certification Course will help Managers understand the nitty-gritty of Data Analytics, even if they do not have a technical background in statistics, coding, and data mining. The program uses MS-Excel to introduce all the different Sales, Marketing, and Retail management components.

The Certificate Program in Analytics Simplified for Day-to-Day Use for Marketing Professionals Certification Syllabus covers Marketing Analytics and associated algorithms. You will learn how to use MS-Excel and Excel add-ins to organize real datasets, analyze the data and interpret it, establish patterns and relationships, and facilitate improved decision-making for businesses.

The total duration of the Certificate Program in Analytics Simplified for Day-to-Day Use for Marketing Professionals Training is 30 hours, spread over six weeks. Live classes will take place on weekends only. For, participants will receive a detailed schedule in due course. Once participants complete the training, they will receive a joint certificate from IMT Nagpur and the ASI (Analytics Society of India).

The Customer Experience Strategy (Online) course provides a comprehensive and strategic approach to creating exceptional customer experiences across diverse brands, channels, and touchpoints. In this Customer Experience Strategy (Online) certification by Emeritus, participants gain valuable insights, tools, and techniques to develop customer-centric strategies that drive business success and foster brand loyalty.

The Customer Experience Strategy (Online) certification course begins by emphasising the importance of prioritising customers' needs over business objectives, highlighting how understanding and meeting customer expectations can lead to increased customer satisfaction and revenue growth. Through a mix of qualitative and quantitative research methodologies, participants learn how to assess and address customer needs effectively. The curriculum covers a range of topics, including the principles of superior customer experiences, the role of personalisation using AI and ML technologies, and the impact of technology on customer experience design. 

The Leading With Behavioural Science: Creating Breakthrough Customer Experiences online course is a transformative journey into the world of customer science, psychology, and marketing strategies. In the Leading With Behavioral Science: Creating Breakthrough Customer Experiences certification by Emeritus participants will explore the hidden motivations behind the customer decision journey and unlock the secrets to crafting meaningful and impactful customer experiences.

Led by renowned marketing expert, Dr Alexander Chernev, this Leading With Behavioral Science: Creating Breakthrough Customer Experiences certification course delves into the fusion of behavioural science and marketing, equipping professionals with the tools to navigate the nuances of consumer behaviour and gain a competitive edge in today's competitive marketplace. Participants will learn how to identify gaps in the customer experience, leverage customer science insights to create engaging journeys and drive brand loyalty.

The course titled Unlocking Your Leadership Signature has been developed by the experts at MIT Sloan School of Management. The purpose of the course is to help individuals introspect and develop an understanding of their strengths and weaknesses, understand and enhance their leadership skills. The course explores different leadership styles, aiding participants to understand their own leadership styles.

Unlocking Your Leadership Signature certification by Emeritus in collaboration with MIT Sloan Executive Education has been designed specifically for individuals who are involved in professional leadership and entrepreneurship. The course is beneficial for existing leaders, as well as aspiring leaders and managers who want to delve deeper into leadership styles and enhance their leadership skills. The course is 6 weeks long and requires the participant to dedicate 4-6 hours each week. 

The course includes recorded study modules prepared by the world-class faculty at MIT Sloan School of Management, as well as live web seminars. It has been designed to accommodate the busy schedules of professionals who want to enhance their careers. After completion of the programme, the participants will receive a certificate at no additional cost

The Digital Marketing Certification Training course by Edureka will help you master the different facets of digital media to use them for effective marketing. You will learn skills like SEO, Keyword Planning, Google Analytics, Email Marketing, Search Engine Marketing (SEM), Affiliate Marketing, and Social Media Marketing (SMM). The training is designed to give you a strategic understanding and expertise in the digital marketing domain.

This Digital Marketing Certification Training course is tailored to meet the needs of freshers and professionals. You will understand the impact of digital marketing on brand and sales. This Digital Marketing Certification online Training will familiarise you with the best practices in Digital Marketing, and the tools and techniques used to facilitate business growth. Furthermore, the programme also covers budgeting, planning, reporting, and tracking innovative mechanisms for digital marketing and its benefits over traditional marketing methods. 

The Digital Marketing Certification Training programme comprises instructor-led live classes, to ensure continuous communication with the learners. The course will allow students to develop digital marketing strategies for B2B and B2C products through real-life case studies. On successful completion of this course, Edureka will award you the ‘Digital Marketing Professional’ certificate.

The Search Engine Marketing Certification encompasses all the necessary concepts of search engine marketing (SEM), such as pay-per-click (PPC), PPC campaigns, ad-writing techniques, performance tracking, understanding user psychology, SEM management, and more. These will help you understand how search engine marketing works, its best implementation methods, and generating profitable leads for your company.

The Search Engine Marketing Certification by Digital Vidya is a self-paced module, consisting of pre-recorded video presentations crafted by trained SEM experts. The course consists of instructor-led, live online classes, hands-on projects, real-time case studies, collaborative online sessions, and over 15,000 SEO tools. For practical learning, you will also work on a month-long project and some take-home projects to implement the acquired skills.

Furthermore, the Search Engine Marketing Certification training consists of a research-based internship, where you will do weekly research on topics. With proper submissions, you will write blog posts on Digital Vidya with your credentials. After satisfactory completion, you will receive the Search Engine Marketing online Certification program. 

The SEO Certification Course Training Online consists of all the key concepts of search engine optimisation (SEO) to help you become a fluent SEO professional. The course curriculum comprises the key components of SEO; such as the SEO framework, best on-page practices, SEO-friendly design, keyword research, and more. 

Moreover, the SEO Certification Course Training Online course by Digital Vidya is a self-paced curriculum, consisting of pre-recorded presentations and videos, crafted by SEO experts. The programme also has instructor-led, live online sessions, real-time case studies, hands-on projects, and a discussion forum, for an interactive learning session. The course also provides free SEO tools for hands-on experience. 

Moreover, the SEO Certification Course Training Online programme also provides a month-long project and take-home assignments to help you further implement the acquired skills. You will also avail of a research-based internship, where you will work on weekly topic research. Once you finish the training course, you can appear for CSEOM and CSEOP certification exams as well.

The Marketing Analytics programme by Symbiosis Institute of Business Management, Pune provides skills and intelligence to the candidate in various concepts of marketing analysis domain which include decision making, business analytics, marketing, data types, variables, linear regression models, visualization techniques, normal distribution, market segmentation, perception mapping, applications of linear regression and point-to-scale data.

Marketing Analytics course provides knowledge on the concepts in marketing analysis that would help the candidate in making decisions in a business firm. This programme offers knowledge to the learner in the traditional as well as modern concepts in analytics. The participant will learn different types of data visualization techniques and explore the relation between the variables. The entire course is divided into 5 modules. The course is completely online.

The e-certificate is provided on the course completion. The candidate can share them with their resume or LinkedIn profile.  The marketing Analytics programme will help the candidates to understand the essential concepts of marketing analysis and helps them to face marketing challenges.

This course on ‘The Ultimate SEO and WordPress Training Course for Rank #1’ is offered by FutureLearn and it provides the learners a deep understanding of the technicalities of Search Engine Optimisation (SEO) and WordPress. It teaches the trainees to develop their knowledge to create the website structure and the procedures involved in increasing the ranking of the website on google. 

It is very important that the website’s visible to those who browse online, this improves the digital marketing chances of the website, its products, and services. This course reveals the nuances attached to this process of ranking and visibility. This is aided by the knowledge of SEO techniques and keyword optimisation. The SEO analytics and keyword optimization give a comprehensive interpretation of the google algorithms and help to explore the creation of backlinks. All these insights influence the content development for the website and have a positive impact on the content to be written based on the user experience. The expertise on SEO strategies includes indexing and building website architecture in a way that boosts the Wordpress website rankings and visibility. 

This course is instructed by the owner of the leading SEO agency Clickslice, who will lead the sessions and provide methodologies to enhance the digital marketing and train the learners to get their website on the first page of google. It gives the trainees an experience of the strategies the agency involves in their routine of digital marketing. The weekly study hours along with activities and progress tracking techniques provide a wholesome learning experience.

The certification course on “Brand Management'' by edX is primarily structured to provide aspiring students with a strong foundation and depth of understanding of the methods involved in the area of brand management. The session in vivid detail will help the students to learn and study more about the subject of “business and management”.

Brand Management by edX will be partnered by IIMBx. During the session, participants will be learning at their own pace. They will be provided with the basics of brand equity and brand communication. Aspirants will be guided by industry experts. The course will also guide students to learn about the principles of - “brand image” and “brand personality”. The Brand Management certification course level is purposely structured as “introductory” so that students learn in more dynamic and detailed structures. The 5-week course will provide participants with various examples from markets so that students learn more.

The candidates can join the online programme either in the paid track or the free audit track. The paid track provides unlimited access to the course and a certificate of completion while the free audit track gives access to the programme only for a limited duration. 

Branding and Customer Experience are two such concepts that have been part of every organization that is either producing or providing services to the customers. These are the foundational concepts that must be considered and worked upon constantly for better results. Branding is the unique name and symbol of an organization that separates it from the rest of the competitors or companies. While customer experience is the process of surveying, interacting, and enhancing customer interaction with the organization. Though these two processes have different functionaries, the course of  Branding and Customer Experience shall interlink the two processes and will help the candidate broaden their knowledge and skills. 

Branding and Customer Experience training is delivered by the IE Business School on the online learning platform Coursera. They will be trained through videos, reading material, quizzes, and a capstone project. This is a 5-week course with flexible deadlines and the classes for the same will be completed within the time frame of 11 hours. The candidates opting for the certification mode will get Branding and Customer Experience certification by IE Business School and Coursera at the end of the course. 

Also, Read

• Advanced Management Certification in Transformational Customer Experience Management
• Executive Development Programme in Managing Products and Branding

The Social Media Marketing online course encompasses all the core concepts of social media marketing (SMM). The online course consists of primary SMM concepts such as marketing strategies for various social media channels, community building, CTRs, Facebook ads, ROI measurement, among others.

In addition, the certification course will cover a wide variety of social media channels. These will include topics on Facebook, LinkedIn, Twitter, and more. You will learn to create and execute campaigns for improved ROIs. 

The Social Media Marketing programme by Digital Vidya is a self-paced module which provides pre-recorded video presentations, made by trained SMM experts. The training course also offers real-time case studies, live instructor-led sessions, hands-on projects, and a discussion forum. 

Furthermore, you will work on a month-long project and take-home practical assignments in the Social Media Marketing certification course. You will also be undertaking a research-based internship, in which you have to work on weekly topic research. Upon satisfactory course completion, you will receive a ‘Social Media’ certification from Digital Vidya. 

Every type of business has an abundance of data which needs to be efficiently extracted, distributed and analysed to optimise productivity. Therefore, Analytics is the core of any business. Jigsaw Academy Analytics for Leaders course will provide you with an advanced understanding of Analytics and the concepts associated with it.

The Analytics for Leaders certification course will cover different branches of data analytics, analytical terminology, and analytics methodology. By enrolling for this course, you can explore descriptive and descriptive analysis. The curriculum includes topics like Managing Analytics Talent and Big Data, ensuring that you get a thorough knowledge of the subject.

Moreover, the Analytics for Leaders online course will provide you with step-by-step guidance. With convenient mobile app access, there is always an opportunity to learn. Additionally, round the clock technical support will ensure that you face no hiccups in your learning process. 

The Data Analytics course will make you adept in visualising and exploring data so that you can handle the complexities of your business seamlessly and maximise the profits at the same time. 

The Customer Relationship Management (Online) Live Course is a 1 month course that specializes in the role of customer relationship management (CRM) in organizations. The course will discuss in detail the benefits of CRM and is suitable for marketing managers or IT managers.

The Customer Relationship Management (Online) Training Course is designed and developed by the expert faculty of the Indian Institute of Management Ahmedabad. The course will be delivered as live online classes through the Zoom platform. 

The 30-days course on Contract Management covers contracts in detail: its terms, forming a contract, managing it and much more. We can see two types of business that take place: international and domestic. In these businesses, a number of contracts are made each day and businesses run on those contracts. 

There are different types of contracts: for service or sale, private or public, b2b or consumer, offline or online. To provide services or sell their goods, businesses make contracts and get themselves partners or distributors, exporters and associates. Even the government makes contracts for the development of infrastructure and services such as railways, highways and much more.

Nowadays in the world of contracting, various practices are mingling. For starters, due to the business being marked by integration, specialization and outsourcing, business entities are getting into various kinds of contracts. Furthermore, now there are certain standard terms in business which is known as General Conditions of Contract. Even though there is a decrease in transaction cost, the theme of either take it or leave it has been introduced. Next, the digitalization has accelerated contracts as now they take place on emails, e-stores and much more. Lastly with the help of software and digital contracts take place but it increases risks of careless mistakes.

This UX Design Fundamentals: Creating Business Outcomes course is offered by the online educational platform FutureLearn as a part of the UX Design Fundamentals ExpertTrack programme. The course instructor is Nuno Sobrinho who is a design thinking expert who will conduct the training process. 

This course helps in exploring the role of business strategies for designing and discover the possibilities of creating client or consumer based designing. These aspects lead to enhanced marketing chances of the designs and products in the business arena.

This short term online training provides detailed understanding of the role of collaborative thinking and business management techniques that boosts the business development of the products and services. It’s a comprehensive learning experience for the UX designers to know about the functions of the user research, building personas, developing business models, creating wireframes and building prototypes. 

The customer profile mapping and user journey mapping are made familiar with this UX Design fundamental course that improves the business management, product development and marketing rate in the business.

The AI for Leaders certification course by Edx bridges the void between AI and Business. Artificial intelligence is often seen as the inevitable future that will disrupt human life by interfering to an enormous extent. However, on the other hand, AI is also expected to aid human growth and the world economy. Hence, we must learn more about AI and determine how it could help executives and leaders in the future. 

The AI for Leaders certification by edX aims to spread awareness of what AI has to offer in the business world. Professionals who are the decision-makers in their organisations can benefit from the programme and raise their companies’ levels. What’s more, the AI for Leaders online course delves into how Artificial Intelligence can influence and affect the customer base, investors, employees, and operations of a company. 

An AI-powered business model can take your organisation to new heights and into the league of tech giants like Apple, Alphabet, Amazon, and Uber. The online AI for Leaders course uses various teaching aids like video lectures, case studies, exercises, and reading material from top publications to bring more understanding. The candidates can pursue the course in two different modes; verified and free audit. In the free audit mode, they will have only a limited period of access to the programme. 

The course of Digital Marketing developed by the National Institute of Electronics and Information Technology gives a great learning chance to all the candidates who are interested in the area of marketing and aspects related to it. The duration of this Digital Marketing certification programme is 4 weeks. Students have to spend 2 hours each day pursuing this curriculum. 

The programme offered here is a 100 percent online learning course. Students will learn about the different areas of Digital Marketing online course and processes required for its functioning. Learners will gain basic knowledge about the marketing plan and search engines. Students will gain valuable experience which is necessarily required for being a professional in the field. Digital Marketing training certification course is presented by NIELIT [National Institute of Electronics and Information Technology]. Students will understand the tips and tricks required for being successful in the field. The course will help the candidate in learning about the fundamental tools and building the strategy techniques which are extremely important for being professional in the field.

The Digital Marketing – Strategies & Channels online course explores the various tactics, strategies, and channels for effective online marketing. The curriculum breaks down multiple aspects of digital marketing and explains in detail how each concept works. One of Germany’s leading digital marketing experts, Professor Seitz, will explain the program’s topics to help you understand in the best way possible.

The Digital Marketing – Strategies & Channels certification syllabus covers several strategies such as content marketing, engagement marketing, and experience marketing. You will gain a deeper understanding of how social media platforms influence digital marketing and the niche contribution each forum brings. Whether you want to learn about organic Facebook search, conquer search engine marketing, or explore email and native advertising, this course covers it all and much more. 

Furthermore, this four-week Digital Marketing – Strategies & Channels program offers in-depth course material, assignments, flexible time management, and the opportunity to interact with a global community. You can choose your own learning pace and boost your CV with certification. 

The Digital Marketing for Hoteliers online course is offered at the online education platform FutureLearn and is developed by the Swiss Education Group, a private hospitality educator. The course modules are lined up for four weeks with four hours of sessions every week. The study is learning how to analyse the hotel’s website and examining the customer’s actions both online and offline. The course helps the candidates know about the kinds of target markets, their requirements, data administration, and reviewing those results. 

The course will allow the learners to explore customised marketing strategies and narratives for media along with discovering the role of online travel agencies in the hotel industry and ways to strengthen the connections with them. This business management course will assist the development of expertise in leadership and entrepreneurship while combining the knowledge of digital marketing for the field of hotel and hospitality. The expert guidance for this course is provided by the assistant dean of the Hotel Institute of Montreux, Claire Jollain, and the lecturer's Peter Slade, Ben Smith, Antoine Casanova-Mazet.

The conversion of consumer behavior into useful company information is what digital marketing analytics accomplish. Businesses may learn more about what consumers are doing online, why they are doing it, and how to use this information to create more effective digital marketing campaigns with the aid of digital analytics tools. Digital Marketing Analytics in Practice online certification is designed by the University of Illinois at Urbana-Champaign and taught by Kevin Hartman - Visiting Professor & Head of Analytics at Google, which is delivered by Coursera.

Digital Marketing Analytics in Practice online training provides 20 hours of extensive lectures designed to educate participants with the foundation needed to apply data analytics to real-world difficulties that digital marketers face regularly. Digital Marketing Analytics in Practice online classes discuss topics like digital marketing, web analytics, web scraping, dashboarding, and storytelling, as well as provide an understanding of the practical approach to planning, collecting, analyzing, and reporting data.

The Google Ads Course for Beginners - From Zero to PPC Hero course is offered online as a  part of the Ultimate Digital Marketing Training: SEO, Google Ads, and Cold Email ExpertTrack programme which provides insights into the kind of marketing done in digital space and social media platforms. Google ads create opportunities for the business personnels to publish their products and services online which reaches a wide range of people from all sectors.

The understanding of the process involved in google auction and the information related to advertising in google which includes developing the ads and rendering it online for the viewer’s attention is a skill that requires Google Ads Course for Beginners - From Zero to PPC Hero online training. 

This course helps the digital marketers and advertising agencies to learn the details and the techniques associated with Pay-Per-Click campaigns and traffic diversion of viewers in search engines for enhanced marketing goals. The learners gain a thorough comprehension of the role played by the keywords and search engine optimisation (SEO) strategies that are the key to digital marketing. 

Improving the profit rate in google ads by lowering the cost per click (CPC) by upgrading the google ads account and enhancing the chances of keywords usage and conversions are few concepts discussed in this course. The optimisation strategies in google ads digital marketing include bidding tactics, conversion tracking, google ad extensions, call to action buttons, location information links to particular sections of the website.

Joshua George, founder, and owner of leading digital marketing agency ClickSlice will be present to instruct the participants of the Google Ads Course for Beginners - From Zero to PPC Hero and provide them with knowledgeable insights regarding digital marketing and google ad campaigns.