List of Online Courses and Certifications

Big Data and AI in Marketing certification is an 8 weeks course that is launched in collaboration with a 50-year-old SDA Bocconi School of Management, and the provider Emeritus. This course is both live, and online, and is designed for creating more value addition by making the students learn to forecast, understand, and then customising the activities related to marketing in an organisation.

Big Data and AI in Marketing training is a 16 module course where 2 live, and interactive weekly sessions are performed to engage with the participants. Usually, distance learning courses don’t organise discussion sessions but with this course, there is a great rapport between the faculty and the participants. In any case, if the aspirants miss the live lectures, for their benefit, these lectures will be recorded and mailed to them for their learning. Even when the studying sessions are over, the students can access every material as and when they want for a period of a year. 

According to a World Economic Forum report, By 2025, the world will generate 463 exabytes of data every day. As the world is becoming increasingly data-driven, future leaders must have quantitative abilities to support business management strategy and decision-making. The Data Analysis for Management online course provides applicants with the practical tools and information they need to comprehend, interpret, and convey information relative to their job and organisation.

A PwC report states that 77% of CEOs want to use data-driven choices to improve operational excellence and generate revenue. The Data Analysis for Management Training, led by LSE specialist academics, helps candidates learn how data-driven frameworks may help them make sound choices in a fast-paced environment.

The Data Analysis for Management certification course encourages applicants to complete a capstone project in which they apply the tools and ideas learned to derive business insights from real-world data sets. Candidates will also get experience visualising and reporting on insights gleaned from sets of data using Tableau, a renowned data analytics and business intelligence program.

The supply chain industry has emerged into a complicated profession requiring strong logistical and managerial abilities as a result of digital change and globalisation. The UCT’s Supply Chain Management online course is intended to provide candidates with the necessary managerial abilities to explore profitable new job prospects in the supply chain industry.

Supply chain performance is critical to overall business performance; experts with a deep grasp of Logistics and supply chain management are appreciated by firms across industries. The Supply Chain Management Training teaches how to make smart decisions about inventory, procurement, storage, transportation management and demand as well as how to create an efficient distribution network plan.

Supply Chain Management syllabus assists in obtaining the tools needed to manage a company's entry into global trade, as well as provide up-to-date industrial knowledge supported by Africa's best university, which can be used to provide a competitive advantage to any organization.

The course will be primarily emphasizing marketing management techniques and their application. The certification program on Introduction to Marketing Management-1  by Swayam will be focusing on the concepts that include- the concepts related to marketing and its managerial decisions for helping the students formulate an effective marketing strategy. The Introduction to Marketing Management-1 certification syllabus over the period of eight weeks will cover the topics like- marketing environment, ethical issues related to marketing, microeconomics, marketing information, and others. 

The course will be focusing on the subject of- “management studies”.  After completing the Introduction to Marketing Management-1 certification course the students will have their skills enhanced in the subject of consumer behavior. The student's post completion of the program will learn to target the customers for the products by effectively placing their products. The program will be focusing on the working knowledge of the different concepts involved in marketing.

The Marketing Management-II elective course by Swayam takes around eight weeks to complete. It is the second part of the Marketing Management curriculum by Swayam. It is an undergraduate and postgraduate level programme falling under the category of Management Studies and Marketing. Professors Jayanta Chatterjee and Shashi Shekhar Mishra teach this course, which AICTE approved.

The Marketing Management-II online programme aims to introduce to the students the evolving marketing process in present times. Candidates will learn about the leading principles and practices which form the building blocks of marketing strategies. This course gets plenty of recognition and industry support from several Pharmaceutical, automotive, chemical, FMCG industries, and many engineering and service industries.

The Marketing Management-II training is 100% online except for the end-term evaluation examination. There are video lectures, reference material, graded tests, and assignments available to the candidates when they enroll in the course. Swayam does not charge any fee for enrolment in the programme.

Data Science for Business Decision Making course is being imparted by Emeritus and Alliance Manchester Business School to help the learners understand the various concepts of data science. It aims to provide the participants with fundamental data science skills to resolve their real-world business problems.

Through this course, the participants will be trained in basic coding skills, tools, and techniques for assessing and sharing data for data manipulation and implement statistical modelling. They will be given an applied understanding of data science and its use for management and business and practices. 

They will learn about the basic commands, data analysis, and functions in the R programming language, predicting prices, sales, classification tools, key programming tools for data evaluation, and visualisation for improving understanding and communication. They will be equipped with the skills to process, model, analyse, and share data. Participants will be able to combine their business expertise with data skills in order to make management decisions and gain better business outcomes while dealing with real-world challenges

Product and brand strategy are significant to develop brand awareness and identity that trigger products apart from the countless others present in the market solely based on a specific brand name. Imperial Brand and Product Strategy brought to Imperial College Business School aims to enable serious impactful learning through video lectures and online teaching sessions with interactive activities and assignments. This 7-week programme will provide you with a comprehensive overview of brand and product strategy, on serious topics from experienced faculty.

Emeritus will start off with orientation, where the candidate will be introduced to the subject, objectives & necessities. Then Emeritus will advance to the next level each week and cover topics such as  Product and Brand Promotions, Managing Brand Positioning, Product and Brand Leveraging Strategies, Product Modification: A/B Testing, Product and Brand Portfolio Architecture Design, and Business Identity & Product Sentiment Analysis. Any individual working in brand and marketing management, product management, and related consulting sectors, can take up this programme. Upon successful completion of the programme, candidates will be given a verified Digital Certificate by Imperial College Business School Executive Education that will be useful in different job sectors.

The ‘Brand New Brand’ course is a part of the Graphic Design Specialization programme. It is the fifth course after ‘Fundamentals of Graphic design, Introduction to Typography, introduction to image making, ideas from the History of Graphic Design’ courses. The Brand-new Brand certification course is specially designed for candidates who can stitch their creativity, skills and knowledge into one single platform.

Graphic designing is a field where the designer puts their ideas and message creatively making it easy for the masses to understand the information that is told to them. In today's world where people are engaged in media directly, it has become important for a brand to market their product to the consumer telling them about their products. They hire a graphic designer who can illustrate their thoughts and the message about their brand to the audiences in an artistic way that would grab their attention towards the product or brand. 

This Brand New Brand training course will train the candidates in a way that will help them be ready for the requirements that are there in the industry today. The course is made finely looking after the stages that are required for the candidate to train and gain mastery in the field that they choose the work.

The ‘Product Management with Lean, Agile and System Design Thinking’ online certification course is an advanced level training for the students to engage in discussions of the decision making based on business and organizational frameworks involved with digital products. This course is provided by Edx and the course curriculum is developed by Boston University. This computer science program by Edx requires the students to complete the course within an estimated time of seven weeks and the students are expected to spend a minimum of four to eight hours per week. 

The course instructors from BU for this self-paced learning program are Nitin R. Joglekar, an associate professor of operations management and technology, and Varun Nagaraj, Questrom digital learning and innovation fellow. The participants of this program will be given insights on specific aspects such as management of workflow, product life-cycle decisions, and system design thinking. The ‘Product Management with Lean, Agile and System Design Thinking’ certification course enables students to receive a course certificate at the end of the course.

The Innovation Strategies for Electric Mobility course by EdX is an intermediate-level course under Business and Management. Candidates who join this program will learn about the various methods and tools which can be used to identify customer needs and the processes by which companies can launch these technological innovations. 

The Innovation Strategies for Electric Mobility certification program emphasise analysing how entrepreneurial thinking can aid in better innovation and benefit the companies. Besides that, the theoretical knowledge will be applied to a recent technological innovation from Germany, “The StreetScooter” which is an electric delivery vehicle of Deutsche Post DHL. 

Taught by reputed faculty like Frank T. Piller, Achim Kamper, Malte Brettel, Stefanie Paluch, Gunther Schuh, Daniel Wentzel and Torsten-Oliver Salge, the Innovation Strategies for Electric Mobility training is offered by RWTH Aachen University. It is a self-paced course that can be audited for free. It comes with pre-recorded video lectures and can be completed in six weeks. Candidates completing this course successfully will be eligible for a verified certificate of achievement. 

With today's massive amounts of customer data available, it's more important than ever for companies to properly gather and analyze this data. The Market Research, Consumer Insights, and Competitor Analysis online course develop important skills to interpret customer data and turn it into actionable business insights.

The Market Research, Consumer Insights, and Competitor Analysis training focuses on consumer needs. modern companies consider customer needs in order to stay successful and sustainable. Market analysis findings can help satisfy consumer needs by identifying opportunities, organizing marketing strategies, monitoring competition, and recognizing and addressing business problems. ideas that are not backed by data can have negative consequences.

The Market Research, Consumer Insights, and Competitor Analysis syllabus include customer behaviour and insight to analyse the need and behaviour of the customer while making a purchase. The program also includes competitor analysis and market trends to keep an eye on the updated market scenarios and competitors business moves.

The B2B Marketing Strategy [online] by Columbia Business School is a programme that will help the candidates add value to their B2B relationships in the field. Students will learn through the curriculum designed by the experienced faculty. The duration of the course is six weeks. Participants will learn about the contents of the course in online mode only. The programme will help you build and maintain a successful connection between the marketing and sales functions.

Additionally, B2B Marketing Strategy [online] certification provides beneficial resources to the working professionals as well. Candidates can upgrade their skills in the area. Participants can expect development in their careers after the course completion. Students can also expect increased exposure, more job or work opportunities, and salary hikes after the successful course completion.

The Certificate Program in Analytics Simplified for Day-to-Day Use for Marketing Professionals Certification Course will help Managers understand the nitty-gritty of Data Analytics, even if they do not have a technical background in statistics, coding, and data mining. The program uses MS-Excel to introduce all the different Sales, Marketing, and Retail management components.

The Certificate Program in Analytics Simplified for Day-to-Day Use for Marketing Professionals Certification Syllabus covers Marketing Analytics and associated algorithms. You will learn how to use MS-Excel and Excel add-ins to organize real datasets, analyze the data and interpret it, establish patterns and relationships, and facilitate improved decision-making for businesses.

The total duration of the Certificate Program in Analytics Simplified for Day-to-Day Use for Marketing Professionals Training is 30 hours, spread over six weeks. Live classes will take place on weekends only. For, participants will receive a detailed schedule in due course. Once participants complete the training, they will receive a joint certificate from IMT Nagpur and the ASI (Analytics Society of India).

The Customer-Centric Innovation course is one of the six courses of the MicroMasters programme. This Customer-Centric Innovation training is all about launching a successful innovation. It is research-based and strategically designed. It follows all the factors for success in innovation. The importance of all the factors responsible for success such as team organization, innovation culture, technology development, and scouting stage is thoroughly emphasized in this course. The metrology to find the unmet needs of customers so that the customer-centric innovation turns into reality.

The customer-Centric Innovation certification course is highly interactive. Here a series of individual and group exercises are practiced for a deeper understanding of Customer-Centric innovation. Several case studies of real-life customer-centric innovation from companies will be handed. These real-life examples will help decide on better strategies and methods for effective outcomes. Customer-Centric Innovation training is specifically beneficial to Product Managers, Engineers, Process managers, and Marketing managers for their career upliftment. 

After completing this course, the candidates will be benefited from a valuable certificate. This certificate is shareable on all platforms including Linkedin. One added benefit is that it will also help gain MicroMasters credentials. On completing the Customer-Centric Innovation online course and the other 5 courses, the candidates will seal this credential for themselves.

As social media advances, it presents companies with new and interesting opportunities to communicate with their consumers and engage them. However, in order to motivate actual action, they must first grasp the science underlying social media to properly leverage it for commercial success. The Social Media Strategy: Creating Engagement, Insight, and Action online course provides an in-depth study of the factors driving social media and how it may be utilized tactically to achieve an organisation's objectives.

According to a, We Are Social report, Between January 2020 and January 2021, a total of 490 million people began accessing social media for the first time. Using The Hype Machine, Sinan Aral's book, The Social Media Strategy: Creating Engagement, Insight, and Action training provides deep knowledge of technology and trends of the social media landscape, as well as the socioeconomic and neurological variables that drive human nature.

The Social Media Strategy: Creating Engagement, Insight, and Action syllabus also teach about numerous effective strategies for improving the social media marketing approach during this course. With assistance from MIT academics and industry professionals, candidates will leave with the skills to leverage the opportunity of social media in the present and in the future.

Cryptocurrencies and Blockchain are often in the news, leaving business tycoons wondering if these are just hyped or hold the power of industry transformation. The Blockchain in Business (Online): Beyond the Hype, the course addresses this topic head-first and imparts key insights to help you break through this mystery. 

The Blockchain in Business (Online): Beyond the Hype, programme covers vital topics to teach you how cryptocurrencies operate and how underlying Blockchain tech can affect your industry and organisation. The curriculum is taught by Columbia Business School’s faculty and uses live sessions, peer learning, simulations, real-world applications, and detailed modules to build your proficiency in Blockchain essentials.

Moreover, the Blockchain in Business (Online): Beyond the Hype training uses real-world examples of companies like IBM, Prysm Group, and Yugen Partners to explain the opportunities and obstacles behind cryptocurrencies and Blockchain. You will also receive premium insights from the inventors of Blockchain and IBM’s faculty, who are this course’s guest speakers. 

Lastly, you can attend this course through a mobile learning app to study comfortably. Upon training completion, Columbia Business School Executive Education will present you with the Blockchain in Business (Online): Beyond the Hype certificate.

Automation has the potential to assist the business to maximize its worth; however, professionals must be able to understand its consequences and have the confidence to use it in their organisations and teams. The Artificial Intelligence: Implications for Business Strategy certification course teaches applicants how to incorporate machine learning (ML) and artificial intelligence (AI) into the company strategy, as well as how to create a road map for execution.

The Artificial Intelligence: Implications for Business Strategy certification by Getsmarter equips applicants with the knowledge to drive AI adoption in business, with an emphasis on the institutional implications and possibilities of robots, machine learning, and natural language processing. Candidates will be armed with the expertise required to convert their firm into a future-oriented, sustainable, and innovative enterprise.

Along with the technical features of Artificial Intelligence and Machine Learning, the Artificial Intelligence: Implications for Business Strategy online course focuses on operational and management implications of AI and ML technologies, as well as how they may be implemented in the workplace.

An IDC report states that Businesses worldwide are expected to spend $2.3 trillion by 2023 on digital transformation technology and services. The Digital Business Strategy: Harnessing Our Digital Future certification course focuses on a novel approach to striking a balance across old approaches and innovative ways for businesses to leverage disruptive technology to enhance best practices.

The Digital Business Strategy: Harnessing Our Digital Future certification by Get smarter and MIT focuses on harmonizing various essential relationships: physical objects, human brains and machines, digital platforms, the crowd, and the core (centralized knowledge) with a concentration on allowing efficient digitalization.

The Digital Business Strategy: Harnessing Our Digital Future online course delves into the possibilities of disruptive technologies for business, preparing candidates to lead innovation inside their own company. Candidates will be advised to utilize their acquired corporate strategy knowledge throughout the online course in real-life circumstances, and candidates will eventually get an MIT completion certificate.

Modern technologies have transformed marketing, resulting in a significant increase in the quality and amount of data we can access, keep and analyze. This data explosion enables firms to better understand and respond to customer trends. The Digital Marketing Analytics online course explains how to use analysis and measurement as part of the digital marketing plan.

There is a rise in the requirement for evolution in marketing activity planning, measurement, and implementation. Companies need trained experts who can provide the best return on investment (ROI) for marketing expenditure and give important insights that lead to better customer support. The Digital Marketing Analytics training covers the most recent software of machine learning, artificial intelligence, and predictive modelling to help drive ROI campaigns more effectively.

According to an MIT Sloan review, A packaged goods company's internet traffic has increased by 15% after it began utilizing data and AI to tailor content and provide a more customized experience. The Digital Marketing Analytics syllabus includes strategies and techniques of digital marketing to increase traffic and sales.

edX is an education platform providing courses in various fields such as biology, marketing, writing, law, electronics, languages and other fields to support the learners in entering the job market, changing fields, exploring new interests or gaining a promotion.

Consumer Behaviour course is being offered by edX to give the learners an introduction to the behavioural perspectives. The participants will learn about consumer behaviour, its connection with marketing and organization, brand differentiation and lifestyles, how digitalization has influenced consumer behaviour, marketing mix, positioning, segmentation, and their connection to the consumers. 

They will understand how consumers form brand perceptions, learn about it and create associations with it and the perception of the consumers while making decisions. They will be trained to apply consumer behaviour concepts to marketing realities, acknowledge the practical applicability of a subjective field like Consumer Behaviour. The Consumer Behaviour course provides for theoretical as well as the practical knowledge of Consumer Behaviour.

Great ideas are the bedrock of business innovation. However, creativity requires a steady hand to manage and move forward the creative process productively. The Innovation and Creativity Management program focuses on ways to nurture creativity and innovative ideas effectively. It introduces a management process model that takes an idea from development and nurturing to the launch stage. 

The edX Innovation and Creativity Management course will improve the career qualifications of various industries and professionals. It is an intermediate course wherein candidates can get free course material and a verified certificate by completing the course and paying the program fee.  While taking the course for free, the candidates can audit it for a limited duration. 

Innovation and Creativity Management is a six-week-long intermediate course that is part of the MicroMasters program. The educators of the course are experienced faculty from RWTH Aachen University. It employs online lectures with a series of exercises and real-life case studies to help prepare candidates for real-life situations in their organizations.

Professional Certificate in Effective Business Communications online course is a 6 weeks training course by Amity Future Academy in collaboration with the University of British Columbia via course provider edX. The course helps applicants improve their presentation, writing, and interpersonal communication abilities, which will help them thrive in the corporate sector. 

The Professional Certificate in Effective Business Communications training provides a variety of successful business communications techniques and principles developed from experience and observation. The training assists in the development of methods for maintaining interpersonal skills while enhancing conciseness, clarity, and impact.

The Professional Certificate in Effective Business Communications syllabus encourages applicants to think logically about all aspects of communication and teaches them how to interact with a variety of audiences. The curriculum covers developing substantial evidence for effective corporate communication. The program includes Content writing, grammatical skills, nature and concepts of communication, listening, non-verbal communication, presentation skills necessary for effective business communication.

An excellent pricing plan gives the company a significant competitive edge. Learning how to execute a successful pricing plan is vital in a constantly linked corporate world where everyone wants a market share. The Pricing: Using Data to Improve Pricing Performance online course provides applicants with the knowledge and abilities needed to value new or current goods or services properly and effectively, with an emphasis on giving monetary advantages to the consumer.

According to an Accenture survey, 61% of customers feel that using sophisticated analytics might result in lower pricing. The Pricing: Using Data to Improve Pricing Performance training teaches how to use a data-driven research methodology, including survey methods, regression analysis, and conjoint analysis.

The Pricing: Using Data to Improve Pricing Performance syllabus identifies the limits of historical price data and develops strategies and standards to enable candidates to conduct a successful pricing plan for a variety of goods and sectors, allowing them to make a demonstrable influence on their business.

As the corporate landscape changes, building a customer-centric company becomes increasingly vital for achieving success. The Product Marketing: Research, Consumer Behavior and Analytics online course help in the development of abilities required to comprehend consumer expectations in order to improve organisational decision-making. A Gartner report says that, by 2022, 85% of sales and marketing executives want their company's marketing choices to be based on data analytics of the market.

Companies require individuals with research and analytical abilities to transform the insights gained from the accessible massive amounts of consumer data into operations. Product Marketing: Research, Consumer Behavior and Analytics training teach how to evaluate customer purchasing behaviours and uncover the underlying reasons that impact a brand's interaction with them.

The course teaches students how to utilize exploratory, predictive and descriptive analytics to discover, engage and target consumers in order to build more tailored product and service offers. The Product Marketing: Research, Consumer Behavior and Analytics syllabus covers the skills and strategies needed to extract useful information from market research reports and create a strong marketing strategy that will drive organisational success.

Over the years, marketing strategies and techniques have evolved drastically. In today’s date, marketing has revolutionised the way you sell and market your products and services. Get Swayam's Certified Course in Introduction to Marketing Essentials to grasp essential industry knowledge.

The Introduction to Marketing Essentials training programme by Swayam is a core subject course on a postgraduate level. This management studies training is spread over six weeks. The course covers all the fundamental topics and their application in practical job experiences. The marketing expertise you attain from this course will set you apart from your competitors.

The online Introduction to Marketing Essentials programme will take you through a basic overview of marketing. Students will learn about segmentation, targeting, differentiation, positioning, and pricing strategies in marketing. The training is an excellent opportunity to strengthen your base in the field of marketing. Dr Ashis Mishra teaches this tutor-led course. He is part of Indian Institute of Management Bangalore (IIM-B) as a faculty member in the Marketing Area.

Swayam’s Quantitative Marketing Research course helps learners answer crucial questions related to marketing with the help of data. Marketing research is important for marketing managers, and this course allows candidates to study the design, interpretation, and implementation of quantitative market research projects.

Quantitative Marketing Research training has a comprehensive curriculum spread over six weeks, where the students are introduced to the idea of willingness-to-pay and value, and the use of auctions to estimate the same. The course discusses conjoint analysis, where the concept of value is a function of different attributes. 

Furthermore, the Quantitative Marketing Research online course covers cluster analysis which discusses market segmentation based on various value propositions desired by different customers. Learners will also get to discuss ethical issues pertaining to marketing research to go beyond technical aspects and enter real-life scenarios. Prithwiraj Mukherjee, from IIM B, who is an expert in marketing management and marketing research, is your training instructor. You will receive English video lectures for learning.

The Customer Experience Strategy (Online) course provides a comprehensive and strategic approach to creating exceptional customer experiences across diverse brands, channels, and touchpoints. In this Customer Experience Strategy (Online) certification by Emeritus, participants gain valuable insights, tools, and techniques to develop customer-centric strategies that drive business success and foster brand loyalty.

The Customer Experience Strategy (Online) certification course begins by emphasising the importance of prioritising customers' needs over business objectives, highlighting how understanding and meeting customer expectations can lead to increased customer satisfaction and revenue growth. Through a mix of qualitative and quantitative research methodologies, participants learn how to assess and address customer needs effectively. The curriculum covers a range of topics, including the principles of superior customer experiences, the role of personalisation using AI and ML technologies, and the impact of technology on customer experience design. 

The Leading With Behavioural Science: Creating Breakthrough Customer Experiences online course is a transformative journey into the world of customer science, psychology, and marketing strategies. In the Leading With Behavioral Science: Creating Breakthrough Customer Experiences certification by Emeritus participants will explore the hidden motivations behind the customer decision journey and unlock the secrets to crafting meaningful and impactful customer experiences.

Led by renowned marketing expert, Dr Alexander Chernev, this Leading With Behavioral Science: Creating Breakthrough Customer Experiences certification course delves into the fusion of behavioural science and marketing, equipping professionals with the tools to navigate the nuances of consumer behaviour and gain a competitive edge in today's competitive marketplace. Participants will learn how to identify gaps in the customer experience, leverage customer science insights to create engaging journeys and drive brand loyalty.

The course titled Unlocking Your Leadership Signature has been developed by the experts at MIT Sloan School of Management. The purpose of the course is to help individuals introspect and develop an understanding of their strengths and weaknesses, understand and enhance their leadership skills. The course explores different leadership styles, aiding participants to understand their own leadership styles.

Unlocking Your Leadership Signature certification by Emeritus in collaboration with MIT Sloan Executive Education has been designed specifically for individuals who are involved in professional leadership and entrepreneurship. The course is beneficial for existing leaders, as well as aspiring leaders and managers who want to delve deeper into leadership styles and enhance their leadership skills. The course is 6 weeks long and requires the participant to dedicate 4-6 hours each week. 

The course includes recorded study modules prepared by the world-class faculty at MIT Sloan School of Management, as well as live web seminars. It has been designed to accommodate the busy schedules of professionals who want to enhance their careers. After completion of the programme, the participants will receive a certificate at no additional cost

This course on ‘The Ultimate SEO and WordPress Training Course for Rank #1’ is offered by FutureLearn and it provides the learners a deep understanding of the technicalities of Search Engine Optimisation (SEO) and WordPress. It teaches the trainees to develop their knowledge to create the website structure and the procedures involved in increasing the ranking of the website on google. 

It is very important that the website’s visible to those who browse online, this improves the digital marketing chances of the website, its products, and services. This course reveals the nuances attached to this process of ranking and visibility. This is aided by the knowledge of SEO techniques and keyword optimisation. The SEO analytics and keyword optimization give a comprehensive interpretation of the google algorithms and help to explore the creation of backlinks. All these insights influence the content development for the website and have a positive impact on the content to be written based on the user experience. The expertise on SEO strategies includes indexing and building website architecture in a way that boosts the Wordpress website rankings and visibility. 

This course is instructed by the owner of the leading SEO agency Clickslice, who will lead the sessions and provide methodologies to enhance the digital marketing and train the learners to get their website on the first page of google. It gives the trainees an experience of the strategies the agency involves in their routine of digital marketing. The weekly study hours along with activities and progress tracking techniques provide a wholesome learning experience.