305 Courses and Certifications

List of Online Courses and Certifications

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Debt Instruments Basics

Offered by

Certificate

Debt Instruments Basics

The ‘Debt Instruments Basics’ online certification course is delivered for the students to discuss the various aspects and dynamics of debt markets concentrating on the primary concepts of debt instruments. The online course is provided by the TCS iON digital learning hub for students from any particular domain. The program is organized for ten weeks and the candidates are expected to spend an average of six hours per week to complete the course study.

The course curriculum is focused on the theories of debt securities, debt products, and the different challenges and problems associated with trading and holding in bonds. The students are engaged with a combined form of learning that includes online and classroom learning aided with innovative hands-on methodologies that enable candidates to gain experience with the economic and financial aspects of market trends and market realities. 

The ‘Debt Instruments Basics’ certification program helps students receive verifiable digital certificates after completing the online training.

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10 Weeks
3,540
Skills Covered:
Knowledge of Economics Financial knowledge Financial Management Knowledge of law
Public Relations

Offered by

Certificate

Public Relations (PR)

The emergence of online and social media outlets has resulted in a noticeable shift in our consumption of conventional media. As the communications environment evolves, organizations and brands must rely on public PR specialists to assist them to manage their public image and thereby favourably affect their bottom line. The Public Relations (PR) online course is offered by UCT to teach about various PR practices.

Do you want to be known as a strategic and proactive PR manager? The Public Relations (PR) certification by Getsmarter and the University of Cape Town provides an ideal chance to advance or establish a career in public relations by learning about the most recent strategies and methods for effective public relations practice in the digital era. The Public Relations (PR) syllabus teaches how to develop PR strategy and obtain the confidence to construct great public partnerships and Mass communication tactics. The course develops critical abilities for starting or advancing a career in public relations.

...Read More
10 Weeks
57,108
Skills Covered:
Public Relations skills
Marketing

Offered by

Certificate

Marketing

Companies must adopt the newest product marketing and promotional methods to differentiate their product & services and attract the targeted audience in an intensely competitive market environment. The Marketing online course addresses the principles of marketing management and provides a comprehensive overview of this vital topic. The course examines the whole marketing environment and teaches how to set corporate goals and create comprehensive strategies to attain these goals.

Marketing is a critical role in business, and as a result, most organizations hire specialists or have divisions specialized in this technique. The Marketing Training teaches how to define marketing objectives, construct buyer profiles, and plan and implement a detailed strategy that combines online marketing industry standards with conventional channels.

Professionals with brilliant marketing expertise play a significant role in increasing an organisation's overall performance. The Marketing syllabus covers comprehensive coaching from an experienced head instructor and provides the opportunity to put the marketing knowledge into practice by making business decisions for a hypothetical business. 

...Read More
10 Weeks
66,736
Skills Covered:
Human Resource Management Sales skills Marketing skills Entrepreneurial skills Leadership
Expert Digital Marketing

Offered by

Certificate

Expert Digital Marketing Course

The Expert Digital Marketing programme by ikigaiHub is a practical digital marketing Bootcamp that offers hands-on digital marketing training. The course follows an in-person format of teaching with classes held in ikigaiHub’s Bangalore location.

Throughout the Expert Digital Marketing training, you will gain exposure to over 15 tools such as Moz, Canva, buffer, Yoast, MailChimp, and more. The course will be conducted by experienced instructors, including digital marketing specialists and CEOs.

During ikigaiHub’s Expert Digital Marketing course, you will completely understand the fundamentals of digital marketing. This 10-week-long programme will also offer guest lectures from industry experts, 100% placement support, and one-on-one mentorship. 

The Expert Digital Marketing syllabus comprehensively covers all significant dimensions of digital marketing. It consists of 60+ hours of content, live projects, live sessions, case study projects, etc. You will learn in a collaborative environment that enables you to interact with mentors and fellow peers. 

...Read More
10 Weeks
40,000
Skills Covered:
Social media skills SEO skills Digital marketing skills
Certificate

International Marketing: Intercultural Communication Management

The International Marketing: Intercultural Communication Management course will help you to master the art of running campaigns internationally by learning about the essential factors to be kept in mind while marketing overseas. The course will help you to come up with smart strategies to target the right audience globally, through the emphasis on geo-targeting. 

The International Marketing: Intercultural Communication Management certification programme, also brings to fore the challenges, organizations face to come up with digital marketing campaigns. By assessing the cultural factors in international business, the course helps to create an impacting communication strategy which gives importance to cultural sensitivity. 

Besides, the International Marketing: Intercultural Communication Management online programme by Futurelearn provides a guide to managing cross-cultural content and campaigns using social media. The course is also equipped with international marketing case studies and research papers that the candidates can use to stay updated on the subject. 

...Read More
10 Weeks
79,624
Skills Covered:
Marketing skills
Sales Management

Offered by

Certificate

Sales Management

Despite the introduction of new marketing strategies, many businesses still rely primarily on sales for making a profit. The Sales Management online course is designed to teach skills that are quite important and realistic, so that participants may not only increase their grasp of industry trends in sales promotions, but also increase their ability to establish, educate, encourage, and analyze sales teams.

Sales planning is an integrated business activity that may have a big influence on a company’s profitability. The Sales Management Training teaches how to do market cost study, choose suitable customer relationship management (CRM) methods, develop marketing strategies, and assess the effect of company operations.

The Sales Management syllabus includes class-wide digital conversations that encourage students to learn from one another and debate current concerns such as closing strategies and recruitment obstacles. Along with course material, these discussions are intended to assist in developing confidence in one's abilities to lead the sales department in any organisation.

...Read More
9 Weeks
66,736
Skills Covered:
Marketing skills Sales skills
Competing in the Age of AI-Virtual

Offered by

Certificate

Competing in the Age of AI—Virtual

The Competing in the Age of AI—Virtual certification is an eight weeks course that is a launch of  Harvard Business School. These days businesses compete and operate in a competitive spirit and artificial intelligence helps in these situations to capture, compare, capture, and even achieve growth. This course is ideal for business professionals who are decision-makers of big or small organizations.

The Competing in the Age of AI—Virtual certification by Harvard University’s Business School can be suitable for people belonging to any kind of industry. No matter what the industry is, one cannot afford to ignore this exciting trend of artificial intelligence. This live online certification programme can help one to unlock growth potentials that can help solve challenges in an organisation by leveraging Data Analytics.

...Read More
9 Weeks
$ 5,000
Skills Covered:
Knowledge of Artificial Intelligence
Marketing Management

Offered by

Certificate

Marketing Management

The course of Marketing Management, which is in association with the Indian Institute of Management, Bangalore, and is a part of the MicroMasters Programme is offered to the candidates by the platform of edX. This course aims to provide the students with in-depth information about how the marketing industry works. The candidates will be able to learn the fundamental concepts needed for pursuing a career in marketing, such as segmentation and positioning. 

The knowledge gained through this programme will help the candidates in analysing, tracking and reviewing resources of marketing and related activities. The candidates will make use of the various case studies and illustrations provided by applying them to real-world scenarios. 

This course is a total of 8 weeks, which can be easily completed by giving 2 to 3 hours of study on a weekly basis. This course is self-paced and hence leaves no scope for the candidates to worry about timings or the place from which they want to access the course contents. The programme provides two different enrolment tracks; paid and free. In the paid track, the learners will be given unlimited access and a certificate of completion whereas in the free audit track, they will have access only for a limited period of time. 

...Read More
9 Weeks
Intermediate
Free
Skills Covered:
Marketing skills
Making Successful Decisions through the Strategy Law and Ethics Model

Offered by

Certificate

Making Successful Decisions through the Strategy, Law & Ethics Model

The Making Successful Decisions through the Strategy, Law & Ethics Model certification course is offered by the online educational platform FutureLearn and is developed by the University of Michigan, a leading public research university in the United States of America. The course instruction for the programme is done by George Siedel, who is a professor at the University of Michigan and is accompanied by several other experts from the industry. The programme is conducted for nine weeks with three hours of study every week. The course learners are allowed to study at their convenient speed. 

This business and management online course is about making successful leadership decisions in business and personal life which is aided by the three key elements namely, Strategy, law and ethics. This programme begins with introducing the trainees to real-life strategic leadership decisions to provide a relatable learning process and with that worldwide outlook gained, situations are analysed and taught to execute the decision-making process by involving the three aspects of strategy, law and ethics to avoid problems.

The Making Successful Decisions through the Strategy, Law & Ethics Model training programme gets specific to successful business decision making through time and focuses on value and managing risk in an effective manner. This online certification course helps in building constructive business relationships by using experimental methodologies that include legal guidance and case analyses. This course improves the marketing, product development, designing and modelling, contract framing and business operations in general. 

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9 Weeks
Free
Skills Covered:
Strategic Mindset Business sense Leadership Knowledge of International law Marketing skills Business Management Knowledge of Product Management Knowledge of law Problem Solving Ability
Certificate

Digital Transformation: Platform Strategies for Success

Digital Transformation: Platform Strategies for Success programme by Emeritus is an introductory study into the numerous ways in which network markets are transforming the economy. This course provides the strategies required for monetizing, designing, and launching a digital platform.

In the Digital Transformation: Platform Strategies for Success course, learners will grasp the basics of digital transformation and learn why platforms beat products. You will be taught how to make your own business a platform and contribute to its growth. Additionally, you will discover ways to leverage open innovation for your digital platform.

The online Digital Transformation: Platform Strategies for Success course is a comprehensive 2-month programme that helps to gain an understanding of governing a digital platform, evaluating the competition, and gives a futuristic view of digitalization across industries. Get a competitive edge by earning the course completion certificate, and embark on a digital transformation journey.

The programme was developed through a partnership between MIT Sloan and Emeritus.

...Read More
2 Months
$ 1,564
Skills Covered:
Digital marketing skills
Certificate

AI for Healthcare

AI for Healthcare certification is 2 months live online course that is jointly created by NUS Yong Loo Lin School of Medicine and Emeritus. This certificate course is the most ideal option for directors and CEOs of both companies that are associated with small, and medium enterprises. Also, another group of the intended audience is mid-to senior-level management and entrepreneurs of medium to small enterprises.  

AI for Healthcare training will be suitable, and useful for finding out the impact of current, and emerging technologies of artificial intelligence that will include regulatory constraints, and global trends. This understanding can drive the decision-making process of patient care, and decision-making can improve the performance and profit-making capability of the companies. The learning journey of this certification is a one-week immersion programme followed by maintenance of weekly goals, doubt clarification status, live online sessions, real case studies, and assignments.

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2 Months
$ 1,900
Skills Covered:
Knowledge of Artificial Intelligence
Data Analysis for Management

Offered by

Certificate

Data Analysis for Management

According to a World Economic Forum report, By 2025, the world will generate 463 exabytes of data every day. As the world is becoming increasingly data-driven, future leaders must have quantitative abilities to support business management strategy and decision-making. The Data Analysis for Management online course provides applicants with the practical tools and information they need to comprehend, interpret, and convey information relative to their job and organisation.

A PwC report states that 77% of CEOs want to use data-driven choices to improve operational excellence and generate revenue. The Data Analysis for Management Training, led by LSE specialist academics, helps candidates learn how data-driven frameworks may help them make sound choices in a fast-paced environment.

The Data Analysis for Management certification course encourages applicants to complete a capstone project in which they apply the tools and ideas learned to derive business insights from real-world data sets. Candidates will also get experience visualising and reporting on insights gleaned from sets of data using Tableau, a renowned data analytics and business intelligence program.

...Read More
8 Weeks
45,039
Skills Covered:
Knowledge of Data Visualization Data science knowledge Tableau knowledge Statistical skills
Certificate

Innovation Strategy: How Leaders Create the Future

Nowadays, companies are looking for growth that needs a cohesive, compelling innovation strategy. Leaders understand that innovation requires a unique set of skills, metrics, activity methods, and leadership approaches. The Innovation Strategy certification course is an online programme designed to enlighten you about innovation by laying out a strategic roadmap in a span of eight weeks. 

The Innovation Strategy online training is developed by Tuck Executive Education, Dartmouth in collaboration with Emeritus. During the course, you will learn concepts related to the ‘Three-Box Strategy Framework’. This includes fostering innovation by managing the present, selectively forgetting the past, and creating the future.

Throughout the Innovation Strategy online course by Emeritus, you will learn through a diverse set of study material such as application exercises, team-based or individual projects, recorded lectures, live sessions, group discussions, and case studies. You will explore different perspectives and acquire an efficient set of tools for bringing innovation to all the levels of your organisation.

...Read More
8 Weeks
$ 2,700
Skills Covered:
Innovative

Offered by

Certificate

Professional Digital Marketing Certificate

The Professional Digital Marketing certification course has been created by Geoff Roberts - Co-founder & Head of Growth, Outseta - and is made available by Springboard for individuals who want to develop skills and competencies in core concepts of digital marketing such as content marketing, social media marketing, and more marketing to become certified digital marketers. The  Professional Digital Marketing certification online course has partnered with Google to equip individuals with a $10,000 grant to spend on AdWords for a genuine non-profit business and receive hands-on experience executing and managing digital marketing campaigns.

Professional Digital Marketing certification online classes by Springboard feature the best digital marketing resources taught by industry experts who provide participants with one-on-one mentorship and career counseling to help them overcome difficulties and assist them through their digital marketing journey. This course also includes projects and mock sessions that aim to provide a thorough understanding of digital marketing topics, allowing individuals to develop the skills needed to drive traffic, develop online marketing strategies, and make marketing decisions to grow their business and establish a digital presence.

...Read More
8 Weeks
$ 2,495
Skills Covered:
Digital marketing skills
Certificate

Introduction to Marketing Management-1

The course will be primarily emphasizing marketing management techniques and their application. The certification program on Introduction to Marketing Management-1  by Swayam will be focusing on the concepts that include- the concepts related to marketing and its managerial decisions for helping the students formulate an effective marketing strategy. The Introduction to Marketing Management-1 certification syllabus over the period of eight weeks will cover the topics like- marketing environment, ethical issues related to marketing, microeconomics, marketing information, and others. 

The course will be focusing on the subject of- “management studies”.  After completing the Introduction to Marketing Management-1 certification course the students will have their skills enhanced in the subject of consumer behavior. The student's post completion of the program will learn to target the customers for the products by effectively placing their products. The program will be focusing on the working knowledge of the different concepts involved in marketing.

...Read More
8 Weeks
January 17 - March,13 2021
Skills Covered:
Marketing skills
Marketing Management - II

Offered by

Certificate

Marketing Management - II

The Marketing Management-II elective course by Swayam takes around eight weeks to complete. It is the second part of the Marketing Management curriculum by Swayam. It is an undergraduate and postgraduate level programme falling under the category of Management Studies and Marketing. Professors Jayanta Chatterjee and Shashi Shekhar Mishra teach this course, which AICTE approved.

The Marketing Management-II online programme aims to introduce to the students the evolving marketing process in present times. Candidates will learn about the leading principles and practices which form the building blocks of marketing strategies. This course gets plenty of recognition and industry support from several Pharmaceutical, automotive, chemical, FMCG industries, and many engineering and service industries.

The Marketing Management-II training is 100% online except for the end-term evaluation examination. There are video lectures, reference material, graded tests, and assignments available to the candidates when they enroll in the course. Swayam does not charge any fee for enrolment in the programme.

...Read More
8 Weeks
Free
Skills Covered:
Marketing skills Brand Management
Marketing Strategy in the Digital Age

Offered by

IMD
Certificate

Marketing Strategy in the Digital Age

Few company operations have been as fundamentally impacted as marketing in a world of growing digitalization and quickly shifting customer behaviour. The Marketing Strategy in the Digital Age online course teaches about the larger potential advantages of digital marketing, aside from tactical modifications and how digital opportunities can be used to revamp the marketing approach and shift the competitive game.

This Marketing Strategy in the Digital Age online training provides a strategic perspective on how to reimagine marketing and value generation via a digital lens. Candidates will investigate several avenues for redefining the value they provide to consumers through reshaping goods, services, and the customer experience. Candidates will consider how customer experience applies to their situation and broaden their perspective on acquiring consumer education, insights, and engaging their target audience.

The Marketing Strategy in the Digital Age online syllabus provides the knowledge and abilities necessary to develop a digital marketing plan that will allow us to outperform rivals and redefine consumer value.

...Read More
8 Weeks
September 25 - November,19 2022
2,950
Skills Covered:
Marketing skills Digital marketing skills
Strategic Communications

Offered by

Certificate

Strategic Communications

Organizational communication has been impacted as a result of digital disruption. While technology has complicated communication, it has also emphasized the importance of good communicators. The Strategic Communications online course teaches applicants how to use persuasive communications to influence consumer behaviour.

According to the Gartner survey report, 92% of communication executives feel their employees lack the necessary abilities to fulfill company goals. Strategic Communications training looks at how data may be utilized to inform media plans and meet the demands of different stakeholders and anticipate any possible hazards that come with multichannel messaging.

A Gartner report states that content planning, overcoming digital communication problems and message management was among the top objectives for communication leaders. The Strategic Communications syllabus covers how to choose the right media for delivering a message to the audience and how to approach interaction from a problem-solving perspective to guarantee the business stands out in a competitive digital world.

...Read More
8 Weeks
1,59,659
Skills Covered:
Communication skills Writing skills Presentation skills
Certificate

Business Ethics

The economic philosophy of the state is evolving, and over the past few decades, businesses have witnessed immense liberalisation, globalisation, and privatisation. With these changes, ethical business plays a significant role in facilitating proactive economic developments. 

Taking the Business Ethics course will familiarise students with the meaning, nature, importance, types, and best practices associated with business ethics. The eight-week programme offers an all-encompassing curriculum including topics like corporate social responsibility, social audit, marketing ethics, ethical value system, and more. 

Apart from the extensive knowledge about Indian values and ethics, the Business Ethics training programme also explains in detail the Gandhian philosophy of ethical behaviour. For a practical understanding of the ethical concepts, students can access global and local case studies about the same.

The Business Ethics online programme is free of cost, and students must only pay the exam fee if they want certification. After finishing the course, learners will master the modern-day business ethics and best practices for ethical businesses. Archana Vechalekar, who is a certified EQ educator, will be your training instructor.

...Read More
8 Weeks
Skills Covered:
Business Management
International Marketing

Offered by

Certificate

International Marketing

International Marketing Certification is about a social and managerial process by which individuals as well as corporate offices obtain what they need and want through creating and exchanging products and value with others internationally or across the borders.

International Marketing Classes will provide basic theories of Internal Business, various types of entry strategies to the International Market, International marketing management, understanding risk associated with expansion & risk mitigation plans. 

It will also help in making social & cultural exchange possible between different countries of the world alongside goods and services, cultural integration is achieved at global level.

All students enrolled get an International Marketing Certification by Indian Institute of Technology Kharagpur (IIT Kharagpur) under the Swayam Initiative by Government of India. 

...Read More
8 Weeks
Free
Big Data and Artificial Intelligence in Marketing

Offered by

SDA Bocconi School of Management, Milan via Emeritus
Certificate

Big Data and AI in Marketing

Big Data and AI in Marketing certification is an 8 weeks course that is launched in collaboration with a 50-year-old SDA Bocconi School of Management, and the provider Emeritus. This course is both live, and online, and is designed for creating more value addition by making the students learn to forecast, understand, and then customising the activities related to marketing in an organisation.

Big Data and AI in Marketing training is a 16 module course where 2 live, and interactive weekly sessions are performed to engage with the participants. Usually, distance learning courses don’t organise discussion sessions but with this course, there is a great rapport between the faculty and the participants. In any case, if the aspirants miss the live lectures, for their benefit, these lectures will be recorded and mailed to them for their learning. Even when the studying sessions are over, the students can access every material as and when they want for a period of a year. 

...Read More
8 Weeks
Skills Covered:
Knowledge of Big Data Knowledge of Artificial Intelligence
Product Management with Lean Agile and System Design Thinking

Offered by

Certificate

Product Management with Lean, Agile and System Design Thinking

The ‘Product Management with Lean, Agile and System Design Thinking’ online certification course is an advanced level training for the students to engage in discussions of the decision making based on business and organizational frameworks involved with digital products. This course is provided by Edx and the course curriculum is developed by Boston University. This computer science program by Edx requires the students to complete the course within an estimated time of seven weeks and the students are expected to spend a minimum of four to eight hours per week. 

The course instructors from BU for this self-paced learning program are Nitin R. Joglekar, an associate professor of operations management and technology, and Varun Nagaraj, Questrom digital learning and innovation fellow. The participants of this program will be given insights on specific aspects such as management of workflow, product life-cycle decisions, and system design thinking. The ‘Product Management with Lean, Agile and System Design Thinking’ certification course enables students to receive a course certificate at the end of the course.

...Read More
7 Weeks
Expert
November 01 - December,20 2022
Free
Skills Covered:
Knowledge of Product Management Decision making skills Design thinking Data science knowledge Knowledge of SCRUM Business Management
Certificate

Data Science for Business Decision Making

Data Science for Business Decision Making course is being imparted by Emeritus and Alliance Manchester Business School to help the learners understand the various concepts of data science. It aims to provide the participants with fundamental data science skills to resolve their real-world business problems.

Through this course, the participants will be trained in basic coding skills, tools, and techniques for assessing and sharing data for data manipulation and implement statistical modelling. They will be given an applied understanding of data science and its use for management and business and practices. 

They will learn about the basic commands, data analysis, and functions in the R programming language, predicting prices, sales, classification tools, key programming tools for data evaluation, and visualisation for improving understanding and communication. They will be equipped with the skills to process, model, analyse, and share data. Participants will be able to combine their business expertise with data skills in order to make management decisions and gain better business outcomes while dealing with real-world challenges

...Read More
7 Weeks
£ 1,480
Skills Covered:
Data science knowledge Knowledge of Data Visualization
Certificate

Brand and Product Strategy

Product and brand strategy are significant to develop brand awareness and identity that trigger products apart from the countless others present in the market solely based on a specific brand name. Imperial Brand and Product Strategy brought to Imperial College Business School aims to enable serious impactful learning through video lectures and online teaching sessions with interactive activities and assignments. This 7-week programme will provide you with a comprehensive overview of brand and product strategy, on serious topics from experienced faculty.

Emeritus will start off with orientation, where the candidate will be introduced to the subject, objectives & necessities. Then Emeritus will advance to the next level each week and cover topics such as  Product and Brand Promotions, Managing Brand Positioning, Product and Brand Leveraging Strategies, Product Modification: A/B Testing, Product and Brand Portfolio Architecture Design, and Business Identity & Product Sentiment Analysis. Any individual working in brand and marketing management, product management, and related consulting sectors, can take up this programme. Upon successful completion of the programme, candidates will be given a verified Digital Certificate by Imperial College Business School Executive Education that will be useful in different job sectors.

...Read More
7 Weeks
£ 1,280
Skills Covered:
Brand Management Knowledge of Product Management
Market Research, Consumer Insights and Competitor Analysis

Offered by

Certificate

Market Research, Consumer Insights, and Competitor Analysis

With today's massive amounts of customer data available, it's more important than ever for companies to properly gather and analyze this data. The Market Research, Consumer Insights, and Competitor Analysis online course develop important skills to interpret customer data and turn it into actionable business insights.

The Market Research, Consumer Insights, and Competitor Analysis training focuses on consumer needs. modern companies consider customer needs in order to stay successful and sustainable. Market analysis findings can help satisfy consumer needs by identifying opportunities, organizing marketing strategies, monitoring competition, and recognizing and addressing business problems. ideas that are not backed by data can have negative consequences.

The Market Research, Consumer Insights, and Competitor Analysis syllabus include customer behaviour and insight to analyse the need and behaviour of the customer while making a purchase. The program also includes competitor analysis and market trends to keep an eye on the updated market scenarios and competitors business moves.

...Read More
6 Weeks
Skills Covered:
Strategic Mindset Marketing skills
Certificate

Artificial Intelligence: Implications for Business Strategy

Automation has the potential to assist the business to maximize its worth; however, professionals must be able to understand its consequences and have the confidence to use it in their organisations and teams. The Artificial Intelligence: Implications for Business Strategy certification course teaches applicants how to incorporate machine learning (ML) and artificial intelligence (AI) into the company strategy, as well as how to create a road map for execution.

The Artificial Intelligence: Implications for Business Strategy certification by Getsmarter equips applicants with the knowledge to drive AI adoption in business, with an emphasis on the institutional implications and possibilities of robots, machine learning, and natural language processing. Candidates will be armed with the expertise required to convert their firm into a future-oriented, sustainable, and innovative enterprise.

Along with the technical features of Artificial Intelligence and Machine Learning, the Artificial Intelligence: Implications for Business Strategy online course focuses on operational and management implications of AI and ML technologies, as well as how they may be implemented in the workplace.

...Read More
6 Weeks
2,66,326
Skills Covered:
Machine learning Knowledge of Artificial Intelligence
Certificate

Digital Business Strategy: Harnessing Our Digital Future

An IDC report states that Businesses worldwide are expected to spend $2.3 trillion by 2023 on digital transformation technology and services. The Digital Business Strategy: Harnessing Our Digital Future certification course focuses on a novel approach to striking a balance across old approaches and innovative ways for businesses to leverage disruptive technology to enhance best practices.

The Digital Business Strategy: Harnessing Our Digital Future certification by Get smarter and MIT focuses on harmonizing various essential relationships: physical objects, human brains and machines, digital platforms, the crowd, and the core (centralized knowledge) with a concentration on allowing efficient digitalization.

The Digital Business Strategy: Harnessing Our Digital Future online course delves into the possibilities of disruptive technologies for business, preparing candidates to lead innovation inside their own company. Candidates will be advised to utilize their acquired corporate strategy knowledge throughout the online course in real-life circumstances, and candidates will eventually get an MIT completion certificate.

...Read More
6 Weeks
2,23,616
Skills Covered:
Knowledge of Digital Tools
Certificate

Digital Marketing Analytics Online Short Course

Modern technologies have transformed marketing, resulting in a significant increase in the quality and amount of data we can access, keep and analyze. This data explosion enables firms to better understand and respond to customer trends. The Digital Marketing Analytics online course explains how to use analysis and measurement as part of the digital marketing plan.

There is a rise in the requirement for evolution in marketing activity planning, measurement, and implementation. Companies need trained experts who can provide the best return on investment (ROI) for marketing expenditure and give important insights that lead to better customer support. The Digital Marketing Analytics training covers the most recent software of machine learning, artificial intelligence, and predictive modelling to help drive ROI campaigns more effectively.

According to an MIT Sloan review, A packaged goods company's internet traffic has increased by 15% after it began utilizing data and AI to tailor content and provide a more customized experience. The Digital Marketing Analytics syllabus includes strategies and techniques of digital marketing to increase traffic and sales.

...Read More
6 Weeks
2,33,035
Skills Covered:
SEO skills Digital marketing skills
Product Marketing Research Consumer Behavior and Analytics

Offered by

Medill School of Journalism, Media, Integrated Marketing Communications, Evanston via GetSmarter
Certificate

Product Marketing: Research, Consumer Behavior and Analytics

As the corporate landscape changes, building a customer-centric company becomes increasingly vital for achieving success. The Product Marketing: Research, Consumer Behavior and Analytics online course help in the development of abilities required to comprehend consumer expectations in order to improve organisational decision-making. A Gartner report says that, by 2022, 85% of sales and marketing executives want their company's marketing choices to be based on data analytics of the market.

Companies require individuals with research and analytical abilities to transform the insights gained from the accessible massive amounts of consumer data into operations. Product Marketing: Research, Consumer Behavior and Analytics training teach how to evaluate customer purchasing behaviours and uncover the underlying reasons that impact a brand's interaction with them.

The course teaches students how to utilize exploratory, predictive and descriptive analytics to discover, engage and target consumers in order to build more tailored product and service offers. The Product Marketing: Research, Consumer Behavior and Analytics syllabus covers the skills and strategies needed to extract useful information from market research reports and create a strong marketing strategy that will drive organisational success.

...Read More
6 Weeks
1,58,131
Skills Covered:
Strategic Mindset Knowledge of Google analytics
Certificate

Pricing: Using Data to Improve Pricing Performance

An excellent pricing plan gives the company a significant competitive edge. Learning how to execute a successful pricing plan is vital in a constantly linked corporate world where everyone wants a market share. The Pricing: Using Data to Improve Pricing Performance online course provides applicants with the knowledge and abilities needed to value new or current goods or services properly and effectively, with an emphasis on giving monetary advantages to the consumer.

According to an Accenture survey, 61% of customers feel that using sophisticated analytics might result in lower pricing. The Pricing: Using Data to Improve Pricing Performance training teaches how to use a data-driven research methodology, including survey methods, regression analysis, and conjoint analysis.

The Pricing: Using Data to Improve Pricing Performance syllabus identifies the limits of historical price data and develops strategies and standards to enable candidates to conduct a successful pricing plan for a variety of goods and sectors, allowing them to make a demonstrable influence on their business.

...Read More
6 Weeks
2,23,523
Skills Covered:
Marketing skills Sales skills Knowledge of Product Management

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