Question : Statement 1: Advertising aims to create brand awareness and influence purchase decisions.
Statement 2: Advertising has no impact on building brand image and customer loyalty.
Option 1: Both statements are correct.
Option 2: Statement 1 is correct, and statement 2 is false.
Option 3: Both statements are incorrect.
Option 4: Statement 2 is correct, and statement 1 is false.
Correct Answer: Statement 1 is correct, and statement 2 is false.
Solution : The correct answer is (b) Statement 1 is correct, and statement 2 is false.
Statement 1 is correct. Advertising is a promotional activity that aims to create brand awareness among consumers and influence their purchasing decisions by showcasing the features, benefits, or appeal of a product or service.
Statement 2 is false. Advertising plays a significant role in building brand image and fostering customer loyalty. Well-crafted advertising campaigns help shape the perception of the brand, create a positive brand image, and encourage customer loyalty over time.
