13 Courses and Certifications

Online Marketing Courses & Certifications

With the increasing proliferation of online marketing and advertising, online marketing courses have become sought-after courses for marketing aspirants and professionals. These provide learners with the opportunity to learn how to effectively create, manage, and optimise online marketing campaigns for maximum success. 

With the best marketing courses online, they will also gain the skills, systems, and strategies essential to engage the audience of a business to transmit its message, product, and services using digital platforms. In addition to online marketing courses with certificates, many online learning platforms and institutes worldwide also offer free online marketing courses with certificates

What is Marketing? 

The term marketing refers to the process of creating brand value through advertisements and promotions of products and services to customers, clients, partners, and society at large. Online marketing helps build brand awareness among target audiences, improving sales, boosting revenue, and increasing brand recognition and reputation. 

It is not only a rapidly growing industry but also a sought-after career option among students.

Who Can Pursue Online Marketing Courses?

If you want to learn marketing techniques and practices to build a career in this field. Again, if you have a unique set of skills like communication, interpersonal skills, public speaking, and relationship building then online marketing courses are for you. If you are a professional working in sales strategy, advertisement, media planning, and public relations then you can try a hand at these courses.

Eligibility Criteria for Marketing Courses

To be eligible for online Marketing courses and online Marketing certifications in India, aspiring students must meet certain eligibility criteria. The eligibility criteria for online marketing courses can vary based on the course level (UG, PG, Diploma, and Certification) and institution. The online marketing course eligibility criteria are as follows:

  • Completion of 10+2 in any stream with a minimum aggregate of 50% marks from a recognised board for undergraduate courses in marketing.
  • A bachelor's degree (BBA/B.Com or equivalent) from a recognised university for postgraduate marketing courses.
  • Some universities may require candidates to qualify for an entrance exam conducted at the central, state, and institute levels for admission to marketing courses. Some popular entrance exams include SET, AIMA UGAT, BHU UET, CAT, XAT, and more.

Skills Required for Online Marketing Courses

Students are required to possess a unique set of skills for pursuing these kinds of courses. Some of the popular skills mentioned below can help with doing marketing job diligently are the following:

  • Business Ethics
  • Excellent Communication
  • Brand Awareness
  • Problem-Solving
  • Interpersonal Skills
  • Analytical Mindset
  • Adaptability
  • Research

What Will You Learn in Marketing Courses?

Online marketing courses cover a wide range of subjects and topics, equipping students with invaluable skills for success in modern business. The course helps students develop skills related to digital marketing tools and techniques, strategies, and best practices. 

Below, we have mentioned some of the subjects taught in an online marketing certification course.

Digital Marketing: With digital marketing, students will learn various marketing tools and practices that they can use for branding and promotion of a business product. The subject will also explore different marketing channels that can help businesses to reach their audience. 

Search Engine Optimization: The subject discusses about the fundamentals of SEO, how search engine works, and the role of keywords. With search engine optimization, students will also learn on-page optimization, off-page optimization, SEO content creation, and SEO best practices and algorithm updates.

Social Media Marketing: This is a specialised subject that teaches the marketing fundamentals of social media, and its role in the digital marketing landscape. With social media marketing, students learn to create a comprehensive social media strategy and identify and collaborate with influencers for their brand engagement.

Other subjects in an online marketing certification course include content marketing, marketing analytics, search engine marketing, email marketing, digital analytics, e-commerce, and conversion optimization.

Popular Marketing Certification Courses

By pursuing online marketing courses with certificates, students will be familiar with marketing basics, best practices, and tools and techniques that help them get placed in top companies. Online digital marketing courses or marketing certification courses online are career-oriented online courses and can be pursued anytime from anywhere. 

These certification courses in marketing also offer specialisations in diverse fields such as digital marketing, finance, sales and marketing, market research, and data analytics. Furthermore, you can find various free online marketing courses with certificates from top online learning providers such as Coursera, Udemy, and edX, and institutions worldwide.

Explore Best Marketing Management Certifications from Top Providers

Career Options after Marketing Courses

Several lucrative career prospects are available after the best online marketing courses. You can go into the fields of advertising, sales, public relations, media planning, social media marketing, email marketing, and brand management. You can also work in content marketing and copywriting, growth marketing, event marketing, retail, e-commerce, and corporate organisations. 

After marketing courses online, you can even become an entrepreneur and start your own business.Below are some of the job roles you can explore after marketing online courses:

Content Marketing Specialist: Content Marketing Specialists are responsible for providing support to businesses with robust content. They are in charge of creating, editing, and developing material for digital marketing. Writing skills, analytical mindset, and SEO ability are certain skill sets required for a Content Marketing Specialist.

Brand Manager: Brand Managers monitor market trends and supervise advertising and marketing activities to deliver the intended message of a particular product or a service to the target audience. Brand Managers are required to possess certain skills like brand awareness, relationship building, budget management, and more.

Social Media Manager: Social Media Managers play a critical role in building or improving a brand’s or a company’s website traffic using social media networks. They also create brand awareness and implement marketing and brand strategy. Social Media Managers further support and drive promotional activities.

Public Relations Specialist: Public Relations Specialists support building the trust of the public in a certain brand. They directly function in liaison with media outlets. They work in different sectors and require a unique set of skills such as communication, organisation, patience, management, and more.

Market Research Analyst: Market Research Analysts are professionals who research the current market trends. They make insights that are easily visually appealing, digestible, and actionable for clients. Critical thinking, problem-solving, research, and industry knowledge are certain required skill sets for a Market Research Analyst.

Marketing Salary Trends

With different marketing jobs, the pay scale of marketing professionals varies at large. The remuneration also varies depending on qualifications, industry, skills, and experience. Factors like employers and job locations might also create salary differences. 

According to PayScale, the average salary of a Marketing Manager in India is Rs. 680,577 per annum. Mentioned below is the salary of different marketing job roles in India that is based on job roles after courses for marketing professionals

Job Roles

Average Base Pay (annually)

Brand Manager

Rs. 878,030

Social Media Manager

Rs. 313,044

Market Research Analyst

Rs. 370,909

Product Marketing Manager

Rs. 1,236,991

Sales Manager

Rs. 553,653

 *Source: Glassdoor and PayScale

Scope of Marketing

In a business, marketing is a crucial aspect of its growth. It helps business professionals to analyse and target audiences, improves sales, boosts revenue, builds reputation, and creates strong relationships between the company and customers, clients, and partners. 

After completing online marketing courses for beginners and professionals or free online marketing courses, you will find numerous career opportunities in both private and public organisations. You can become a project manager, marketing manager, sales manager, industry analyst, or SEO Analyst; the possibilities are endless if you have done courses in marketing.

Top Recruiters

Both global and Indian recruiters are always on the lookout for hiring marketing graduates. If you are looking to start a career in marketing then these are some of the most sought-after companies that offer job opportunities to those who have attended marketing classes.

  • Hindustan Unilever
  • Amazon
  • Nestle
  • Tata Motors
  • LIC
  • Apple
  • PepsiCo
  • Volkswagen

FAQs

Q: Where can I learn marketing skills for free?

A: Platforms like Great Learning, UpGrad, edX, and Udemy offer the best marketing courses and certifications from top universities worldwide.

Q: How can I learn marketing online free?

A: Yes, you can pursue free online marketing courses by signing up on platforms like Coursera, edX, LinkedIn Learning, and Hubspot.

Q: Can I study marketing online?

A: You can enroll in online marketing courses with certificates that will teach you about marketing basics, principles of marketing, and processes of the implementation of marketing activities, plans, strategies, and methods to boost an organization’s revenue. It is worth pursuing because online marketing courses are often more than worth the money for the number of benefits included.

Q: Is an online Marketing course worth it?

A: Online marketing courses are worth pursuing as they help you equip the latest marketing tools and techniques used by companies in the marketing industry. These online courses open up numerous career options to accomplish success in the industry.

Q: How hard is online marketing?

A: Learning online marketing classes can be difficult. However, if you have some basic skills and an interest in exploring new things in the industry, you can easily learn online marketing. You will need to possess an understanding of the latest developments in the realm of marketing.

Q: What are the basic marketing skills required to pursue the best marketing certification courses?

A: To pursue courses for sales and marketing online or offline, you must possess a unique set of skills such as communication skills, public speaking, interpersonal skills, brand awareness, and adaptability.

Q: Which are the best colleges for marketing courses in India?

A: Apart from IIMs, many colleges/universities in India offer the best marketing courses. They include the International School of Management Excellence, Bangalore; ICFAI University, Dehradun; NMIMS University; Jain University; and others.

Career Category
Specialization

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Online Degree

BBA Marketing Management

Dr DY Patil University offers an online BBA in Marketing Management which is designed to provide students with inclusive, state-of-the-art education in the modern principles of marketing and allied fields. The online BBA Marketing Management programme consists of a dynamic, innovative curriculum preparing students for a rewarding career in marketing. The online BBA Marketing Management at Dr DY Patil University, Navi Mumbai equips students with business management concepts, marketing theories and principles. Upon successful completion of the DY Patil University Online BBA in Marketing Management, students will find various career opportunities and land a career as International Sales Managers, Customer Relationship Managers, Strategic Sales Managers, Sales Analysts, Heads of Business Development and others.

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BBA Marketing Management

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BBA Marketing Management

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MBA Marketing

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MBA Marketing

The Online MBA in Marketing at Mysore University is a two-year postgraduate programme that offers students to equip with advanced marketing skills and strategic insights to excel in today's dynamic business environment. Students engage with industry-relevant case studies and projects to develop practical knowledge and problem-solving abilities through the Online MBA in Marketing at Mysore University course.

The programme adopts a flexible learning approach, allowing working professionals to access high-quality education without compromising their current commitments. Students have opportunities to participate in networking events, workshops, and internships to gain real-world experience and build professional connections in the marketing field. Read the Online MBA in Marketing at Mysore University programme, admission procedure, eligibility criteria and more.

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24 Months
98,625
MBA Marketing Management

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MBA Marketing Management

Master of the Business Administration in marketing management at Guru Nanak Dev University, Amritsar is designed to improve skills to maximize the marketing potential of brands and businesses. Entitled by UGC, the online MBA in Marketing Management will intensify the core knowledge of the brand, marketing skills and research. With the online MBA Marketing Management course at Guru Nanak Dev University, students will gain expertise in the fundamentals of building and managing a successful brand with immense knowledge of the market competition. They will also explore various career opportunities such as marketing managerbusiness development executivemarket research analyst, and more.

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24 Months
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MBA Marketing

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MBA Marketing

Jain University, Bangalore, is offering an online MBA course in marketing designed to provide a strong foundation in the principles and practices of marketing. By pursuing the online MBA Marketing course from Jain University, students will gain a thorough understanding of advanced courses like Integrated MarComm, Digital Marketing, and Marketing Analytics. They will also get to know about Digital and Social media strategies for intelligent marketing. Candidates who want to gain knowledge of Marketing Concepts and become effective marketing professionals can apply for the online MBA Marketing programme at Jain University. Get more details of the programme below.

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24 Months
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MBA Marketing and Finance

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MBA Marketing and Finance

The Online MBA in Finance and Marketing at Jain University is a dynamic and comprehensive programme designed to prepare students for leadership roles in the fields of finance and marketing. The course provides a blend of theoretical knowledge and practical skills, equipping them with a deep understanding of finance principles through the Jain University online MBA in Finance and Marketing programme.

The programme emphasises real-world applications through case studies and projects, therefore students will emerge with a versatile skill set, enabling them to understand complex financial landscapes and develop strategic marketing plans. Explore the Online MBA in Finance and Marketing at Jain University programme, eligibility criteria and more.

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24 Months
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MBA Marketing

Master of Business Administration in Marketing at Manipal University, Jaipur is a two-year online degree programme structured over four semesters. The Manipal Online MBA Marketing course aims to help students develop the relevant marketing skills required to become efficient marketers in today's world. The online MBA Marketing offered by Manipal University also looks to imbibe leadership skills in students to make them strong leaders of the future. By pursuing the online MBA Marketing from Manipal University, students will explore careers like marketing manager, brand manager, market research analyst, media planner, digital marketing manager, and more. Get detailed insights about this online MBA course below.

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24 Months
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MBA Sales and Marketing

The DY Patil online MBA in Sales and Marketing course is designed to equip students with the fundamentals of sales and marketing. Students are provided with the theoretical as well as practical knowledge necessary to excel in the field of sales and marketing. Candidates after successful completion of the sales and marketing programme are also offered a completion certificate from DY Patil University

The DY Patil MBA in Sales and Marketing online course strengthens students' expertise in the importance of sales and marketing. Students are provided numerous opportunities from internships to workshop options to different options to advance their careers in sales and marketing. The programme equips students with the skills necessary to excel in the dynamic field of sales and marketing, empowering them to thrive in various professional settings.

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24 Months
1,70,000
Online Degree

MBA (Global) with Specialisation in Digital Marketing

The MBA (Global) with Specialisation in Digital Marketing certification is an online dual credentials course that is held for 21 months with a recommended timing of 15-18 hrs per week. The curriculum of this course is led by leading industry leaders and faculty who teach in formats including cases, videos, and projects and help in developing skills of digital marketing.

The MBA (Global) with Specialisation in Digital Marketing training will help students become a part of the strong, global, and prestigious alumni network that belongs to Deakin Business School which is Australia's Top B-School. This dual certification course will help in learning skills that are focused on the industry trends and will enhance the student’s careers. The top-rated companies that are globally renowned do hire alumni from upGrad. During every quarter of this programme, different networking events that are called upGrad BaseCamps in different cities like Mumbai, Delhi, and Bangalore from leading experts.

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23 Months

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Liverpool Business School , IMT Ghaziabad via upGrad
Online Degree

MBA with Specialization in Marketing

The "MBA with Specialisation in Marketing"Degree is a 20 Months course for working professionals that is awarded jointly by upGrad, and Liverpool Business School which helps one complete their MBA from a top foreign university.

Liverpool Business School is a top UK School for getting a Master's Degree in Administration. And, a candidate can go to the university campus to attend an all-paid 1-week immersion program. 

The "MBA from Liverpool Business School with Specialisation in Marketing" curriculum has some of the important topics covered like Brand Building, Marketing Channels, Digital Business Innovations, Sales and Distribution Management, and Market Management. The

content is prepared by the faculty and industry leaders. And, the content is made in the form of videos, projects, and even case studies.  

The "MBA with Specialisation in Marketing" program not only helps in the acquisition of knowledge but also helps in the student’s further employment opportunities. Again, adding the degree details to resumes or CVs leaves a good impression on the employers who are hiring.

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20 Months

Offered by

Liverpool Business School , IMT Ghaziabad via upGrad
Online Degree

MBA Degree with Specialization in Finance

The "MBA Degree from Liverpool Business School with Specialization in Finance" degree is a 20 Months course for working professionals that are awarded by dual institutes, IMT-Ghaziabad, and Liverpool Business School, UK which helps students complete their MBA from a top foreign university. 

Liverpool Business School is a top UK School for getting a Master's Degree in Administration in the Finance field. The candidate is entitled to visit the university campus during an all-paid 1-week immersion program, free of additional charges. 

The "MBA Degree from Liverpool Business School with Specialization in Finance" syllabus has content in the form of videos, case studies, and projects that are curated by the experts of the industry, and leaders. Some of the most important skills that this course covers are Risk Management, Project Evaluation, Marketing Management, HR, Economics, Accounting statements, Working Capital Management, Enterprise, etc.

The “MBA Degree from Liverpool Business School with Specialization in Finance” helps in getting the proper knowledge of Finance, and when one adds this degree to their professional resumes or Cv’s they have a better chance of being shortlisted for a particular job when compared to their peers.

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20 Months

Offered by

Emeritus Institute of Management via Emeritus
Online Diploma

Postgraduate Diploma in Digital Business

The Postgraduate Diploma in Digital Business online course is designed to deliver digital strategy to target a large number of customers globally through the internet, the course defines core behaviours of customers in the digital world by which a business can mold themselves according to the need of customers.

The Postgraduate Diploma in Digital Business Training encourages students to innovate through experiments and read analytical data to understand customer’s needs and demand. Training includes various principles to engage customers through digital advertising and ads targeting. The course teaches use of various data, figures and digital tools to succeed in business goals.

The Postgraduate Diploma in Digital Business syllabus explores various strategies to survive and grow a business in the competitive market, the course describes challenges faced in digital business and how to resist them in real-time. The course also teaches five step processes to plan and execute digital business strategy to gain the desired goal of a business in the digital world. The training includes lessons from brand failures on social media and success plans of brands on Digital media platforms by reading digital campaigns and case studies of various brands. The course explores techniques and methods to collaborate with other businesses for mutual benefits.

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Emeritus Institute of Management via Emeritus
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Postgraduate Diploma in Digital Marketing Strategies

The Postgraduate Diploma in Digital Marketing Strategies course in collaboration by Illinois with Columbia Business School is designed to explore principles and framework of internet marketing by using various digital tools to achieve marketing goals. The course focuses on making digital marketing strategy and business models and executing them to target customers.

The Postgraduate Diploma in Digital Marketing Strategies training offers knowledge of identifying the market specific goals and planning digital media campaigns to target the audience in order to achieve marketing objectives. The course includes different industry examples to demonstrate the digital marketing strategy of established brands.

The Postgraduate Diploma in Digital Marketing Strategies syllabus encourages candidates to research and survey about the business’s target audience to build a strong customer channel by reading and analyzing various analytics extracted by advanced digital tools. The course also offers various simulations to teach the use of digital marketing strategy toolkits and its impact on the target audience.

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