Online Marketing Courses & Certifications

The Digital Tools for Writing, Authoring and Reviewing Manuscripts online course is a certification course offered by the ICT Academy of the National Institute of Technology located in Patna. The short course incorporates various forms of writing long manuscripts, and the various tools we can use to review and edit the same. It looks at mathematical, technical and bibliographical styles of writing and also incorporates understanding the difference between print publishing and publishing for the internet.

The Digital Tools for Writing, Authoring and Reviewing Manuscripts online courses introduces students to several language support tools that include Grammarly and Draft. Also, the students learn how to articulate content in different language styles such as Mathematical style for drafting science and technology work. Students also get to learn drafting technical reports, thesis and various other forms of written content. Bibliography management is also covered in the course allowing students to use tools like JabRef and Mendeley. With content marketing gaining popularity these days, the  Digital Tools for Writing, Authoring and Reviewing Manuscripts online courses puts the students in an advantageous position.

Candidates will benefit from the Certificate in Digital Marketing by developing a well-thought-out digital marketing strategy that offers a higher return on investment (ROI) than conventional marketing tactics. 

To help firms monitor and analyse their marketing campaigns, Certificate in Digital Marketing Classes are required to understand how digital marketing uses internet platforms and techniques. Digital marketing produces real-time results that assist organisations in analysing their successes and failures. 

The Certificate in Digital Marketing Syllabus covers a variety of topics, such as how to develop a social media marketing strategy, how to maximize the effectiveness of Google Ads, how to implement a successful PPC advertising campaign, and much more.

All students get a Certificate in Digital Marketing by Oxford Home Study Centre (OHSC) and it is an accredited (Continuing Professional Development) CPD activity. 

One major change in current business practices is inbound marketing. Inbound marketing is all about empowering potential consumers as opposed to interrupting them with a message where the marketer or salesperson held all the power. Behaviors of consumers when making purchases have evolved and will continue to change. To accommodate the method in which customers genuinely want to buy and purchase, businesses must alter how they advertise, sell, and provide services. Sales Training: Inbound Business Strategy online certification is designed by HubSpot Academy and taught by Kyle Jepson - Inbound Sales Professor which is presented by Coursera.

The objective of the Sales Training: Inbound Business Strategy online course is to acquaint learners with inbound principles and provide them with a comprehensive understanding of everything an effective inbound strategy entails. Sales Training: Inbound Business Strategy online classes take three hours to complete, however during the period learners will study inbound methodology and various strategies they might use to improve the performance of their companies. With the help of this course, learners will acquire knowledge and a fresh outlook on what it's like to become sales representatives or managers.

Sales is always a booming domain that generates profit for the company as well as for the employee. A human-centric sales process focuses on the user's needs, desires, and abilities. Sales are the pillar of any organization and a strong pillar can yield better results for a long time so is sales. Companies are always in demand of people who have effective sales techniques and can help in the growth of the company. The Sales Training: Techniques for a Human-Centric Sales Process is the course offered by Hubspot on the online learning platform Coursera for candidates who wish to learn about sales and effective techniques. 

Sales Training: Techniques for a Human-Centric Sales Process training will be delivered by the experts through the online mode. This is an online training course of 1 week and the duration of the classes is 10 hours. The learners will gain comprehensive knowledge of negotiating a deal, handling the buyer’s objections, and prospecting a new business. This is a comprehensive course, where learners will get evaluated through quizzes and assignments. The candidates will also receive Sales Training: Techniques for a Human-Centric Sales Process certification by the providers of the course i.e, Hubspot and Coursera. 

Also Read,

• Sales Management
• Advanced Certificate Program in Sales

Artificial Intelligence in Marketing Certification is an introduction to Marketing of the new age, as we all know that AI is everywhere now! By harnessing the power of Artificial Intelligence there has been amazing growth potential to cash in and opportunities for enhancing marketing with AI are always expanding exponentially as with other new age technologies.

Artificial Intelligence in Marketing Training helps the candidate understand how businesses can use AI tools to drive their success and gain sustainable competitive advantages. What are the challenges faced by businesses and companies as they implement Artificial Intelligence (AI) into their marketing strategies?

All students get Artificial Intelligence in Marketing Certification developed by the Darden School of Business at the University of Virginia and provided by Coursera.

The Brand & Content Marketing online programme is developed by the IE Business School which is provided to the learners through the education provider website Coursera. The course is designed to be completed within fifteen hours and is scheduled for five weeks. Pedro Cifuentes Huertas is a professor of Branded Content and journalism in the IE School of Human Sciences and Technology. This Beginner Level course is one among the Branding: The Creative Journey Specialization. 

It describes the branding concepts and helps in understanding its distinction from traditional advertising concepts while explaining the process of building meaningful content. The Brand & Content Marketing programme assesses the construction of effective journalism along with ideas and techniques to make the content more relatable that establishes a connection among the viewers. The online programme provides a chance for the learners to know about the marketing strategies and concepts of Brand Entertainment through innovative and informative lectures, videos, and exercises.

Branding and Communication for Digital Marketing Course is a beginner and intermediate level programme administered by Board Infinity, the online platform that offers numerous certifications in digital marketing and data science. Branding and Communication for Digital Marketing Online Course will equip the students with better awareness of branding that will accelerate the visibility of the companies, communication and creative content creation for digital marketing, viral marketing and blogging.

Offered by Board Infinity, the Branding and Communication for Digital Marketing Programme will be instructed by various industry experts and experienced coaches using the Live Classes, On-Demand Videos, Case Studies, Assignments, Projects etc. After the programme, the students will be conferred with a certificate that will help them to boost their career prospects.

Digital Marketing Bootcamp Course is a wonderful opportunity for those who are passionate about learning digital marketing to get certified and find a fine job option in the industry. The curriculum of the  Digital Marketing Bootcamp Online Course will walk the students through various aspects of digital marketing including Search Engine Optimization, Social Media Marketing, Pay-per-click conversion optimization and the like. 

Offered by Board Infinity, the Digital Marketing Bootcamp Programme is provided free of cost is targeted to the beginner level candidates to get the insight into the digital marketing from the industry experts like Ashish Anand who is the Global Online Growth & Acquisitions at OYO and Praful Jain who is the Digital Marketing Manager at Accenture. 

E-commerce Marketing using Shopify Course is an online short certification provided by Board Infinity which is a digital educational platform for the learners who want to get certified in various aspects of data science and digital marketing. E-commerce Marketing using Shopify Online Course aims at imparting the candidates a clear understanding of e-commerce marketing using Shopify.

Administered by Board Infinity, E-commerce Marketing using Shopify Programme is designed for the beginner and intermediate level learners enabling them to equip with the fundamental and advanced skills and techniques of e-commerce marketing and e-business marketing and monetization using Shopify and WordPress.

Branding and Customer Experience are two such concepts that have been part of every organization that is either producing or providing services to the customers. These are the foundational concepts that must be considered and worked upon constantly for better results. Branding is the unique name and symbol of an organization that separates it from the rest of the competitors or companies. While customer experience is the process of surveying, interacting, and enhancing customer interaction with the organization. Though these two processes have different functionaries, the course of  Branding and Customer Experience shall interlink the two processes and will help the candidate broaden their knowledge and skills. 

Branding and Customer Experience training is delivered by the IE Business School on the online learning platform Coursera. They will be trained through videos, reading material, quizzes, and a capstone project. This is a 1-week course with flexible deadlines and the classes for the same will be completed within the time frame of 10 hours. The candidates opting for the certification mode will get Branding and Customer Experience certification by IE Business School and Coursera at the end of the course. 

Also, Read

• Advanced Management Certification in Transformational Customer Experience Management
• Executive Development Programme in Managing Products and Branding

Mobile marketing is a multi-channel, digital marketing approach that employs the internet, text messages, emails, MMS, social networks, and applications to connect with an intended audience using smartphones, tablets, and other mobile devices. The University of California, Irvine developed the Mobile Marketing, Optimization Tactics, and Analytics certification course, which is delivered by Stephane Muller, a Certified Instructor, and made available by Coursera for individuals who are interested in understanding the principles and strategies of mobile marketing to work as professional digital marketers.

Mobile Marketing, Optimization Tactics, and Analytics online course comprise 1 week of digital lessons that begin with an introduction to mobile marketing and proceed on to the concepts and tactics that provide individuals with the data they need to promote engagement, increase revenue, and comprehend website data. With Mobile Marketing, Optimization Tactics, and Analytics online classes, individuals will have acquired skills useful for creating marketing plans.

In any business, email is now considered the most formal way of communication. 

Email Etiquette online course focus on teaching the participants to produce efficient business emails that will assist them with their communication in achieving the intended objectives.

Email Etiquette online certification is designed by TCS iON, an essential element of Tata Consultancy Services that allows universities, government bodies, and organisations to be more functional in their talent acquisition process, learning, skill training, and overall business operations. The course will cover every aspect of creating a professional email and implementing best practices to put the message into action.

Email Etiquette online training begins with the basic structure of an email and how it reflects professionalism.  The course aims to teach participants everything they need to understand to write an appropriate and effective email, as well as how to avoid sending out emails that are confusing and open to misinterpretation. Participants will learn the significance of a subject line and how to use it at the conclusion.

A Complete Affiliate Marketing Course is an online programme on Affiliate Marketing designed by experienced industry experts for beginner and intermediate level students. Through the programme, the students will build marketing skills and expertise and get placed in better career options with the certification provided by Board Infinity. The curriculum of A Complete Affiliate Marketing Course Online Training will equip the learners with a thorough understanding of the various digital marketing platforms for advertising and creating marketing strategies to bring traffic and visibility. 

A Complete Affiliate Marketing Course Programme will guide the students on marketing and will introduce them to different tools and techniques such as Google Display Network, Semrush, Google Keyword Planner and many more. 

Leveraging Resources for Organization Excellence course is a 5 days programme that is made by the Indian Institute of Management, Shillong. This course teaches that in this dynamically changing scenario, how enterprises want rapid returns on investment by showing a preference of convenience when compared to price. 

Leveraging Resources for Organization Excellence training explains that resources management is about managing the different aspects of supply chain management like information related to products or funds. The resources management course will help improve efficiencies by enhancing innovation and cutting costs. Through this training programme, the students shall be introduced to all the topics of resource management that can improve the overall health of an organisation, and its supply chain efficacy. 

Many companies are shifting their attention to digital marketing to cut costs and increase their reach due to the deadly coronavirus pandemic. Marketing in the Digital World programme by IIT Kharagpur will help you survive in the digital world by utilising the correct tools and technologies available in the market. 

With the help of this course, you can create a robust online presence and make more connections. 

Besides, Marketing in the Digital World course explores the marketing of products and services using digital technologies, to build sustainable customer interactions and promote businesses. Several small businesses and entrepreneurs can use this advanced form of marketing to increase their visibility. 

This course highlights digital marketing as a smart sales and marketing strategy for accelerating growth and revenue.

Vinod Gupta School of Management, along with IIT Kharagpur, offers a Marketing in the Digital World course aimed at professionals, MSMEs, and budding entrepreneurs. 

The online programme will help them build digital resilience by teaching them how to adopt new marketing concepts and tools seamlessly. Take this course to learn and implement appropriate marketing strategies for your company.

The Marketing Tools for Digital Media and Platforms (Online) Certification Course is a specialized course that discusses the modern tools used for digital media platforms and social media marketing campaigns. The live online programme is suitable for young entrepreneurs who wish to excel in the field of digital marketing.

The Marketing Tools for Digital Media and Platforms (Online) Training Course is designed and developed by the expert faculty of the Indian Institute of Management Ahmedabad. The course will be delivered primarily through case studies along with exercises, presentations, data analysis, and interpretation.

After completing the 5 day long course through expert pedagogical tools, all learners will be rewarded with a Marketing Tools for Digital Media and Platforms (Online) Certification by IIMA.

The surge in digitalisation backed by advancements in the telecom sector has changed the entire global business scenario. Every business, small, medium, large or multinational, is constantly engaged in adapting and improvising with the rapid changes that the wave of digitalisation has brought along. And amidst all these, traditional marketing has witnessed a paradigm shift with the strong and promising role of digital marketing in the prevailing scenario.

With the shift from traditional brick-and-mortar showrooms to online, virtual stores, digital marketing plans and strategies have assumed great significance. It is observed that, for any business to compete, sustain as well as thrive in this era backed by digitalisation, it is highly relevant to create and implement digital marketing strategies using various innovative tools and techniques that the area has to offer. 

The Digital Marketing for Business Growth by Indian Institute of Management Bangalore (IIMB) has been designed to equip the participants with valuable insights on various dimensions of digital marketing. The programme aims at disseminating information on the use of innovative tools and techniques like social media marketing, web analytics, content strategy, influencer outreach and digital marketing budget, to assist the participants in creating and implementing digital marketing campaigns for the successful growth of their businesses.

The ‘Pricing to drive Profits’ course is developed for the students to learn about the different aspects and principles of pricing that impact the business development process of the firm. This program is provided by the Indian Institute of Management Calcutta for students who are interested in learning about the fundamentals of pricing.

The course director for this management development program is Prof Ritu Mehta from the department of marketing at IIM Calcutta. The students of this training program are engaged with concepts of pricing strategies that enhance the business management techniques for growth while analyzing the pros and cons of the various pricing techniques, and models to identify the economic and behavioral foundation of pricing. This marketing management course enables the students to gain a comprehensive understanding of the concepts through lectures, discussions, videos, exercises, and case studies. The ‘Pricing to drive Profits’ program ensures the students with a practical learning experience with the pricing simulation exercises.

With the introduction of Artificial Intelligence, the scenario of innovation has undergone a huge change and still continues to shift. The market has to face new problems as the ways of both innovation and invention have changed rapidly. Machine Learning as well as 3D printing has posed new challenges not just for the companies in general but to the whole industry.

Although innovation itself has gotten easier, management of the company has gotten that much tougher opening up opportunities for new and more skilled managers in the industry. Leading Innovation in Digital Era is a course that provides the candidates with the skills they require to make it as a current successful manager in this domain.

Equipped with case studies, lectures from the experts of the sector and Analytical framework, the course provides not just strategies but also insights into the problems faced and their solutions. It covers the processes one will address and through practice gain practical experience of how to do it.

The marketing applications of machine learning and artificial intelligence course is a residential programme developed by the Indian Institute of Management, Calcutta, the only Business School in India to be a part of CEMS or The Global Alliance in Management Education. The digital skill gap is growing exponentially and learning an ever-growing number of fundamental skills is necessary if one wants to stay on top of the game.

Machine learning and artificial intelligence especially, are fundamentally going to change your role as a manager or marketer. The marketing applications of machine learning and artificial intelligence course will help the participants learn the tools, techniques, and methods of AI and machine learning to be much faster and make use of much bigger data sets. Participants will be able to make predictions, correlations and understand which efforts give the highest return on investment.

The marketing applications of machine learning and artificial intelligence classes will be held at Management Development Centre (MDC), IIM, Calcutta Campus. The marketing application of machine learning and artificial intelligence programme involves case studies, group activities, lectures by IIM, Calcutta faculties for a better understanding of the syllabus.

The Enhancing Sales Force Performance Training Course is a specialized course that focuses on the contemporary advancements in the salesforce and sales management domain. The course will cover the analytical aspects of sales management frameworks along with their practical applications.

The Enhancing Sales Force Performance Course is designed and developed by the expert faculty of the Indian Institute of Management Ahmedabad. The classes will be delivered through lectures, discussions, exercises, and case studies. The course is particularly suitable for managers with managerial skills and experience. 

The Strategic analysis for competitive advantage by IIM Bangalore provides adequate knowledge of critical decision-making skills. Candidates will assess the changing business trends and moves of their competitors for business growth after learning through this programme. The duration of this course is five days. Participants will be able to learn all the necessary information through the online mode of this programme only. 

The Strategic analysis for competitive advantage by IIM Bangalore provides candidates with vast job opportunities. Students can enhance their resume, portfolio or CV with the certification offered by the institution on the completion of the programme. The course curriculum is designed by expert faculty members. The contents of the course will give the students the necessary knowledge required for being a professional in the field. The course offered by the Indian Institute of Management of Bangalore is a self-paced learning course.