Online Marketing Courses & Certifications

Customer engagement and trust has taken centre stage for enterprises. In such an environment, the Customer Centricity and Value Creation course will allow you to implement a systematic approach towards its subjects. It touches on topics such as customer-centric strategies, business value, organisational behaviour, and resource allocation. 

Spanning across four weeks of learning with two sessions, ISB’s Customer Centricity and Value Creation programme is designed for a radically different world. Through live virtual classrooms and research-based teaching, it practices adaptable value addition and real-world applications. Upon completing the course, candidates gain an official certificate from the Centre for Executive Education at ISB.

Dr. Nirmal Gupta is a visiting professor of Marketing at ISB and instructs the Customer Centricity and Value Creation programme by ISB. With over three decades of teaching in business schools across 25 countries, he was awarded “The Best Teacher” by the Association of Indian Management Schools. Thus, the enrolled candidates will receive top-notch hands-on training under his able guidance.

The birth of the salesman is the online certification course provided by TCS iOn for all the fresher and experienced sales associates who want to gain expertise in this profession. Sales are not something that can be learned through books rather it is a skill that needs to be acquired with time and experience. The Birth of a Salesman (Fundamentals of Sales) online course discusses the journey of a sales associate, Abhay. The aim of the course is to guide learners on the foundations of sales and make them proficient by teaching them the tactics through the fictional character of Abhay. The successful running of any company depends upon its sales and profit. Hence, sales are directly proportional to the profit of the company. 

The Birth of a Salesman (Fundamentals of Sales) certification course is one monthly course with a fee structure. The course is designed in an innovative way of teaching through the medium of visual aids and fictional characters. With the journey of Abhay as a salesperson, the learners will be able to grasp the skills required to be an efficient salespeople. During the tenure of 4 weeks of the course, candidates must commit at least 4 hours per week to complete the course on time. In addition to the visual aids, the online course also has assessments and tests for self-tracking. After the completion of the course, the candidates will be awarded The Birth of a Salesman (Fundamentals of Sales) certification by KnowLes and TCS iON jointly. 

The Google Ads Course for Beginners - From Zero to PPC Hero course is offered online as a  part of the Ultimate Digital Marketing Training: SEO, Google Ads, and Cold Email ExpertTrack programme which provides insights into the kind of marketing done in digital space and social media platforms. Google ads create opportunities for the business personnels to publish their products and services online which reaches a wide range of people from all sectors.

The understanding of the process involved in google auction and the information related to advertising in google which includes developing the ads and rendering it online for the viewer’s attention is a skill that requires Google Ads Course for Beginners - From Zero to PPC Hero online training. 

This course helps the digital marketers and advertising agencies to learn the details and the techniques associated with Pay-Per-Click campaigns and traffic diversion of viewers in search engines for enhanced marketing goals. The learners gain a thorough comprehension of the role played by the keywords and search engine optimisation (SEO) strategies that are the key to digital marketing. 

Improving the profit rate in google ads by lowering the cost per click (CPC) by upgrading the google ads account and enhancing the chances of keywords usage and conversions are few concepts discussed in this course. The optimisation strategies in google ads digital marketing include bidding tactics, conversion tracking, google ad extensions, call to action buttons, location information links to particular sections of the website.

Joshua George, founder, and owner of leading digital marketing agency ClickSlice will be present to instruct the participants of the Google Ads Course for Beginners - From Zero to PPC Hero and provide them with knowledgeable insights regarding digital marketing and google ad campaigns.

The Measure and Optimize Social Media Marketing Campaigns online course, designed and delivered by Facebook, is a beginner-level study with a flexible learning schedule. The course is a part of Coursera’s Facebook Social Media Marketing Specialisation. This 100% online course provides you with key skills to optimise your social media marketing strategies.

In the Measure and Optimize Social Media Marketing Campaigns certification course, you will learn to interpret and evaluate your advertising campaigns’ results and assess advertising effectiveness through lift studies. 

Split testing for campaign optimisation is also covered in the curriculum. Since marketing has gone multi-channel, you learn to apply these metrics across several devices and platforms. Lastly, you will also learn to communicate the results to your team.

At the end of the Measure and Optimize Social Media Marketing Campaigns training, you will be proficient in digital marketing, digital analytics, and marketing optimisation. It will take you approximately eight hours to complete the course. Anke Audenaert, Co-founder and CEO of Aptly and a professor at UCLA will be your course instructor.

The Understanding Social Media Strategy Online Course is a practical digital marketing course designed by social media experts at the Institute of Data & Marketing. The 100% online course is aimed at helping social media managers to develop their strategic management skills and stand out in the global market.

The Understanding Social Media Strategy Certification Course is a self-paced course taught over 4 weeks duration. The course will be directed by Will Francis, writer, educator, presenter, and speaker on technology & social media. The course will help learners realise the importance of social media activity and campaigns to an organisation.

The Understanding Social Media Strategy Training Course offered on the FutureLearn platform will equip learners in the usage of effective social media marketing strategy that is crucial for building brand image and online social engagement for better results. Upon the successful completion of the course, all candidates will be rewarded with a course certificate.

Social Media Advertising, also known as Digital Marketing is a method of promoting products through the means of social media. Writing such engaging content that can attract users, and running social media advertising. Promoting a product or service through an internet platform that is within reach to everyone. Social Media Advertising course is an initiative by the University of Colorado Boulder for the students who are willing to learn about this domain and wish to step into this field with a decent package.

Social Media Advertising training is delivered by the experts of the University of Colorado Boulder through online mode on the learning platform Coursera. The students will learn through the videos, reading material, and quizzes. This is a third of the total of four courses available on Coursera which can be completed in a time frame of 6 hours. The duration of this course is 4 weeks and the learner will get comprehensive knowledge of the domain. A candidate who shall choose the certification mode will get Social Media Advertising certification from the University of Colorado Boulder at the end of this course.

Effectual writing is a significant business skill, particularly for networking. edX’s Using Email for Networking in English course is designed to teach how to use strong writing skills to enhance your email communication, which is used most widely in the scope of business. You will study the step-by-step process of writing impressive emails to capture the reader’s attention.

With lessons from the Using Email for Networking in English MOOC at edX, you will study strategies for writing efficacious emails. You will learn appealing English vocabulary that you can include in your messages and techniques to write effective subject lines.

Moreover, Using Email for Networking in English online course will teach you how to create unique messages for diverse target groups to become aware of the tone to be used. Understanding when to be informal or formal is critical in getting your message across. This course will help you gain that level of understanding. The online programme can be taken by the learners in two modes; paid and free. In the free audit mode, the candidates will have access to the programme only for a limited period. 

The Agricultural Input Marketing (Online) course is designed to equip participants with the necessary skills and knowledge to succeed in the marketing of agricultural inputs. In today's increasingly challenging and competitive market, understanding the dynamics and intricacies of agricultural input marketing is crucial. This Agricultural Input Marketing (Online) certification by IIM Ahmedabad aims to provide a solid foundation of professional marketing skills and insights specific to the agricultural industry.

Throughout the Agricultural Input Marketing (Online) certification course, participants will gain a comprehensive understanding of the market environment, consumer behaviour, and segmentation strategies. They will delve into concepts such as product positioning, pricing management, distribution, logistics, and promotion strategies tailored to agricultural inputs. The curriculum taught by experts at IIMA also covers crucial aspects like brand management, finance, market research methods, and policy considerations.

Also, read

• Marketing Certification Courses
• Sales And Marketing Communication Certification Courses

The Marketing Luxury: Understanding the Complexities of a New World of Business (Online) course by IIM Ahmedabad explores the luxury industry from a marketing angle. You will see why most traditional marketing rules do not apply to the marketing of luxury products and services. 

Generally, the luxury industry is unaffected by recessions. As the world keeps getting wealthier, a larger chunk of this wealth gets spent on the pursuit of luxury. But the word luxury itself may have different meanings and definitions for people from different backgrounds, groups, communities, etc. 

That is why the Marketing Luxury: Understanding the Complexities of a New World of Business (Online) program begins by explaining the concept of luxury.

Then, the Marketing Luxury: Understanding the Complexities of a New World of Business (Online) certification course takes candidates through the different stages of luxury marketing, from industry overview, pricing strategies, and brand building to licensing and distribution of a luxury brand.

The Programme offered by the course era by Duke university to satisfy the candidates to know the societal values and what is an advertisement meant by. Coursera is an online platform where several valuable courses are handled by professional guides and industrial experts systematically and reliably. However, there is online platform guidance and instructions.

Society is a mixture of values, ethics, and behaviour of mankind where everyone takes part both individually and in the group. There is a responsibility for everyone to make the society and to take part in society. The course is helpful here in this aspect to know our major roles and responsibilities. Every work we have done had an impact on advertising too and the major objective of this course is to know the interrelationship between Advertising and Society

Coursera is an online platform where 10,000+ courses are available online. The content on Coursera and video quality are up to the student's expectations. The lectures will associate theoretical frameworks and appear to be most engaging to students.

The value creation through innovation specialisation culminates in this Capstone Value Creation through Innovation certification course. The focus of the specialisation is on technology-based creativity and transformation, and how to recognise and build on new opportunities. The academic partners in the value generation by innovation specialisation for this particular Capstone Value Creation through Innovation training are UC Berkeley Haas school of business and KTH royal institute of technology.

The applicant will apply the techniques learned during the preparation in this capstone course; this will show that the nominee understands the influence of technology, creativity and entrepreneurship, and marketing strategies for entrepreneurs. They should demonstrate awareness and judgement when it comes to when and how to use which process and solution.

Candidates can attain Capstone Value Creation through Innovation certification by the end of the course. This course is taught online. All the reading materials and lectures will be given to the candidate via online mode. The course has high demand in the emerging world of e-commerce; candidates would be able to pursue this course further with the help of the certification. Candidates need to complete all the criteria to pass this respective course.

Conversations with clients and stakeholders both inside and outside of a business can be initiated with the help of content strategy, which offers thought leadership. Conversations allow individuals to construct narratives that promote knowledge and use mental images while also being a natural approach for people to think about complex subjects. Content Strategy for Professionals: Engaging Audiences certification course is created by Northwestern University and is taught by John Lavine - Founder, Professor, Director, & Media Management Center, Candy Lee - Professor, and Randy Hlavac  - CEO of Marketing Synergy, Inc which is delivered by Coursera.

Content Strategy for Professionals: Engaging Audiences online course is intended for practitioners at all organizational levels who wish to effectively apply their significant, strategic tales and information while utilizing tried-and-true tools and approaches to improve an audience's experiences and interests. Content Strategy for Professionals: Engaging Audiences online classes involve 6 hours of learning resources that cover subjects including brand management, content marketing, user experience, persona, media engagement, content strategies, and more.

The PG Diploma in Sales and Relationship Banking programme prepares you for a fulfilling career as a value banker at ICICI Bank, one of the Indian banking industry leaders. As per Business Today’s survey in 2020, it also holds the 4th rank in the top 10 companies across all other sectors.

Furthermore, the Sales and Relationship Banking training will help you learn about a value banker’s role. You will understand and identify the financial needs of customers and provide them with suitable solutions. NIIT has collaborated with ICICI Bank to curate a comprehensive portfolio that highlights and teaches the soft and hard skills needed in this field.

Therefore, you will acquire hands-on knowledge and a holistic understanding of the industry during the Sales and Relationship Banking online course. The curriculum also covers skills and techniques necessary for selling financial products. Upon completing this programme, you will benefit from a three-month paid internship and abundant scope for career growth.

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Banking Certification Courses

The continuous process of turning corporate aims and targets into a strategy that employs content as the main tool for accomplishing those goals is known as content strategy. Content Strategy for Professionals: Ensuring Your Content's Impact online certification was developed by Northwestern University and is available through Coursera, which is taught by Candy Lee, a professor, John Lavine, the founder, professor, and director of the Media Management Center, and Randy Hlavac, a professor at Northwestern University and the CEO of Marketing Synergy, Inc.

Content Strategy for Professionals: Ensuring Your Content's Impact online course is the fourth course in the Content Strategy for Professionals Specialization which guides students through the fundamentals of visual communication and shows them how to make font selections, photography, and videography more compelling. Content Strategy for Professionals: Ensuring Your Content's Impact online classes cover subjects like typography, gestalt theory, and storytelling in addition to teaching students how to use their stories to engage an audience and use tested methods and approaches to improve an audience's experience and interests.

Digital Marketing Course online course is both online as well as in-classroom training based programme for candidates offered by IMS Proschool. This programme will act as a good initiation into the areas of digital marketing with hands-on training. The Digital Marketing Course certification syllabus is planned in such a manner that the programme runs smoothly for three months and has study resources offered by expert professionals with a good number of case studies. The course is prepared by candidates keeping in mind the latest industry trends and up to date practices. The course concepts are taught in a very comprehensive manner and prepare the candidate well for 6 certifications offered by both Google and Facebook. The Digital Marketing Course certification offers a verified credential or certificate and is partnered with the Ministry of Skill Development, Govt. of India.

Many firms use Artificial Intelligence to optimize procedures and boost productivity. Digital Skills: Artificial Intelligence course explains AI in action, its benefits and drawbacks, and studies the ethics of responsible AI, and Digital Skills: Artificial Intelligence certification is completely developed by Accenture's professionals which FutureLearn offers. Digital Skills: Artificial Intelligence syllabus includes three weeks of duration, two hours of weekly study, extensive learning resources, and unrestricted access to the course for people who wish to build and analyze how AI breakthroughs may affect their work and increase their understanding of artificial intelligence.

Dynamics 365 Sales empowers salespeople to develop strong client relationships, act on insights, and close deals more quickly. Using Dynamics 365 Sales is used to track accounts and contacts, nurture sales from lead to order, and generate collateral sales and also capable of creating marketing lists and campaigns and monitoring service cases related to particular accounts or opportunities. Dynamics 365: Customer Engagement for Sales certification course is developed by CloudSwyft Global Systems accredited by Microsoft which is made available by FutureLearn.

Dynamics 365: Customer Engagement for Sales online training comprises three weeks of learning resources with a weekly study of five hours, which focuses on providing participants with a detailed understanding of the significance of customer relationship management and how it may foster client loyalty and increase customer retention.  Dynamics 365: Customer Engagement for Sales online syllabus covers topics such as playbooks, embedded intelligence, sales, analytics, insights, configuring sales, integrated sales tools, and more.