Question : Case Study:

A company believes that a strong sales and promotional effort is necessary to generate sales, even if it means pushing products onto customers. This philosophy reflects the:

Option 1: Marketing Concept

Option 2: Societal Marketing Concept

Option 3: Production Concept

Option 4: Selling Concept

Question : Which of the following is an example of a marketing objective?

Option 1: Increasing brand awareness by 20% within six months

Option 2: Reducing production costs by 10% annually

Option 3: Hiring five new sales representatives

Option 4: Expanding into five new markets

Question : Case Study 3: Importance of Entrepreneurship Development

XYZ Electronics is a well-established company that has been manufacturing traditional electronic gadgets for decades. With changing consumer preferences, the demand for their products has declined. The management realized the need to innovate and cater to the growing market for smart devices. They invested in research and development to create cutting-edge smart gadgets, resulting in increased sales and market share.

Question:

The importance of entrepreneurship development is evident from XYZ Electronics' decision to:

Option 1: Lay off workers
  

Option 2: Diversify its product portfolio
  

Option 3: Outsource manufacturing to other countries

Option 4: Reduce marketing efforts

Question : Statement 1: Societal marketing concept integrates social responsibility into business strategies.

Statement 2: Selling concept solely focuses on generating short-term sales.

Option 1: Both statements are correct.

Option 2: Statement 1 is correct, and statement 2 is false.

Option 3: Both statements are incorrect.

Option 4: Statement 2 is correct, and statement 1 is incorrect.

Question : A firm made credit Revenue from Operations (Credit Sales) of Rs.5,40,000 during the year. If the trade receivables turnover ratio is 9 times, The value of opening and closing trade Receivables, if the closing trade receivables are more by Rs.8,000 than the opening trade receivable will be

Option 1: Opening trade receivable Rs 56,000 closing trade receivable Rs 64,000

Option 2: Opening trade receivable Rs 64,000 closing trade receivable Rs 56000

Option 3: Opening trade receivable Rs 24000 closing trade receivable Rs 32000

Option 4: None of the above

Question : Assertion: Marketing management focuses on delivering customer value and satisfaction.

Reason: Marketing management is solely about increasing sales volume.

Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.

Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.

Option 3: Assertion is true, but the reason is false.

Option 4: Assertion is false, but the reason is true.

Question : Case Study: XYZ Manufacturing Company

XYZ Manufacturing Company is a well-established firm that produces consumer electronics. They have been facing increased competition and declining sales in recent years. The management is looking for ways to revamp their production processes and regain market share.

What is the first step XYZ Manufacturing Company should take in the planning process to improve their production processes?

Option 1: Setting objectives and goals
  

Option 2: Identifying potential risks
  

Option 3: Allocating resources

Option 4: Evaluating alternatives

Question : Which of the following statement is correct?
Statement 1: Branding provides convenience in the carriage of product from one place to another.
Statement 2: Packaging simplifies the work of sales promotion.

Option 1: Both are true 

Option 2: Both are false

Option 3: Statement 1 is true and statement 2 is false.

Option 4: Statement 1 is false and statement 2 is true.

Question : Statement 1: Selling concept focuses on customer satisfaction through understanding their needs.

Statement 2: Marketing concept solely relies on aggressive promotional tactics to drive sales.

Option 1: Both statements are correct.

Option 2: Statement 1 is correct, and statement 2 is false.

Option 3: Both statements are incorrect.

Option 4: Statement 2 is correct, and statement 1 is incorrect.

Question : Sara, Sita and Meena were partners in a firm sharing profits and losses in the ratio of 2: 2: 1. Sara died on 30th June, 2017, whereas the firm closes its books on 31st March every year. According to their Partnership Deed Sara's representatives would be entitled to get share in the interim profits of the firm calculated on sales basis. Sales and profit for the year 2016-17 were Rs.6,00,000 Rs.1,80,000 respectively and sales in the year 2017-18, till the date of her death amounted to Rs.1,20,000. Sara's share of interim profit will be

Option 1: Rs 14,000

Option 2: Rs 14,600

Option 3: Rs 14,400

Option 4: None of the above.