Sri Venkateswara University, Tirupati
Question : Statement 1: The marketing concept focuses on customer satisfaction through value creation.
Statement 2: Selling concept solely relies on understanding customer preferences.
Option 1: Both statements are correct.
Option 2: Statement 1 is correct, and statement 2 is false.
Option 3: Both statements are incorrect.
Option 4: Statement 2 is correct, and statement 1 is incorrect.
Correct Answer: Statement 1 is correct, and statement 2 is false.
Solution : The correct answer is (b) Statement 1 is correct, and statement 2 is false.
Statement 1 is correct. The marketing concept indeed focuses on identifying and satisfying customer needs and wants by creating value through products, services, and overall customer experience.
Statement 2 is incorrect. The selling concept doesn't solely rely on understanding customer preferences; it emphasizes aggressive sales tactics and focuses on persuading customers to buy products or services, often regardless of their actual needs or wants.
Hello Aspirant,
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