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Question : Case Study:
A company believes that consumers are more likely to buy products that are widely available and affordable. They aim to achieve high production efficiency and wide distribution. This philosophy aligns with the:
Option 1: Societal Marketing Concept
Option 2: Product Concept
Option 3: Marketing Concept
Option 4: Production Concept
Correct Answer: Production Concept
Solution : The correct answer is (d) Production Concept.
The Production Concept is a marketing philosophy that emphasizes producing high-quality products at the lowest possible cost and making them widely available to consumers. The primary focus is on production efficiency, streamlining operations, and reducing production costs
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Question : Assertion: Marketing management aims to create and maintain profitable customer relationships.
Reason: Marketing management is exclusively focused on advertising and promotion.
Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.
Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
Option 3: Assertion is true, but the reason is false.
Option 4: Assertion is false, but the reason is true.
Correct Answer: Both assertion and reason are true, and the reason is the correct explanation of the assertion.
Solution : The correct answer is (b) Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
The assertion is true. Marketing management does aim
Question : Statement 1: The responsibilities, authority, and scope of each executive in an organisation are detailed in the organisation manual. Statement 2: Additionally, it shows the channels of communication amongst the executives.
Option 1: Both the statements are true
Option 2: Both the statements are false
Option 3: Statement 1 is true and statement 2 is false
Option 4: Statement 1 is false and statement 2 is true
Correct Answer: Both the statements are true
Solution : The responsibilities, authority, and scope of each executive in an organisation are detailed in the organisation manual. Additionally, it shows the channels of communication amongst the executives. This prevents the overlapping of functions. Hence, the correct option is 1.
Question : During the year 1991-92, the industrial production recorded a ___________ growth of __________.
Option 1: negative; 1.1%
Option 2: positive; 0.6%
Option 3: positive; 1.1%
Option 4: negative; 0.9%
Correct Answer: positive; 0.6%
Solution : The correct answer is positive; 0.6%.
During the years 1991–92, industrial production recorded a positive growth of 0.6%. The New Industrial Policy of 1991 was implemented to liberate the industry from the shackles of the licensing system. The aim was to increase the
Question : Statement 1: Organizational barriers in communication are always external factors.
Statement 2: Organizational barriers arise only due to internal factors like ineffective policies.
Option 1: Both statements are correct.
Option 2: Statement 1 is correct, and statement 2 is false.
Option 3: Both statements are incorrect.
Option 4: Statement 2 is correct, and statement 1 is incorrect.
Correct Answer: Both statements are incorrect.
Solution : The correct answer is (c) Both statements are incorrect.
Statement 1 is incorrect. Organizational barriers in communication can stem from both external factors (e.g., noise, physical distance) and internal factors (e.g., organizational structure, policies, language barriers). Communication barriers are not exclusively external;
Question : It involves deciding the distribution of goods and service from place of production to place of consumption. Which function of marketing is highlighted in the given statement?
Option 1: Customer support service
Option 2: Pricing of product
Option 3: Promotion
Option 4: Physical distribution
Correct Answer: Physical distribution
Solution : This function of marketing involved deciding the distribution of goods and services from place of production to place of consumption. The important decision areas under physical distribution include managing elementary shortage and warehousing and transportion of goods from one place to another.
Hence option
XYZ Corp. emphasizes understanding customer needs and designing products that satisfy those needs. They believe in continuous product improvement and customer-oriented marketing. This philosophy is aligned with:
Option 2: Selling Concept
Option 3: Product Concept
Correct Answer: Product Concept
Solution : The correct answer is (c) Product Concept.
The Product Concept is a marketing philosophy that centers on creating high-quality products that meet or exceed customer expectations. It involves understanding customer needs and preferences and designing products that address those needs effectively. Additionally, the Product
Question : Case Study 23:
A consumer bought a laptop online, and the seller promised a cashback offer within two weeks of purchase. However, the cashback was not credited to the consumer's account as promised. What action can the consumer take in this case?
Option 1: File a complaint with the District Consumer Disputes Redressal Forum.
Option 2: Lodge a complaint with the National Consumer Disputes Redressal Commission directly.
Option 3: Contact the Advertising Standards Council of India (ASCI) for assistance.
Option 4: Give up on the cashback offer, as it might be a fraudulent promise.
Correct Answer: File a complaint with the District Consumer Disputes Redressal Forum.
Solution : The correct answer is (a) File a complaint with the District Consumer Disputes Redressal Forum.
In this case, where the seller promised a cashback offer but did not credit it as promised, the consumer can typically
Question : Assertion: Marketing management is the application of various marketing techniques and principles.
Reason: Marketing management is solely concerned with production processes.
Correct Answer: Assertion is true, but the reason is false.
Solution : The correct answer is (c) Assertion is true, but the reason is false.
The assertion is true. Marketing management involves the application of various marketing techniques and principles. It encompasses planning, organizing, implementing, and controlling marketing activities to
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