Question : Assertion :- Business environment includes both general and specific forces.
Reason :- General forces such as investors, customers, competitors and suppliers affect individual enterprises directly and immediately in their day to day working.
Option 1: Both assertion and reason are true and reason is correct explanation of assertion.
Option 2: Both assertion and the reason are true but reason is not the correct explanation of assertion.
Option 3: Assertion is true but the reason is false.
Option 4: Assertion is false but reason is true.
Correct Answer: Assertion is true but the reason is false.
Solution :
The business environment is comprised of both specific and general forces. Specific forces have an immediate and direct impact on business enterprises in their day-to-day operations. These include suppliers, investors, and customers. General forces such as social, political, legal, and technological conditions have an impact on all enterprises and have an indirect effect on individual firms.
Hence, option 3 is the correct answer.