Question : Statement 1: The marketing concept aims to achieve both customer satisfaction and business objectives.
Statement 2: Selling concept solely focuses on short-term profits through aggressive selling.
Option 1: Both statements are correct.
Option 2: Statement 1 is correct, and statement 2 is false.
Option 3: Both statements are incorrect.
Option 4: Statement 2 is correct, and statement 1 is incorrect.
Correct Answer: Both statements are correct.
Solution : The correct answer is (a) Both statements are correct.
Statement 1 is correct. The marketing concept indeed aims to achieve both customer satisfaction and business objectives. It involves understanding customer needs and wants and aligning business strategies to deliver value to customers, leading to customer satisfaction and, in turn, achieving business goals and objectives.
Statement 2 is correct. The selling concept does focus on short-term profits through aggressive selling techniques. It emphasizes maximizing short-term sales, often without necessarily considering long-term customer relationships or satisfaction.
Therefore, both statements are correct.
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