Question : Which of the following is an example of a tactical plan?
Option 1: Redesigning the company website
Option 2: Expanding into a new market
Option 3: Increasing overall profitability
Option 4: Implementing a customer loyalty program
Correct Answer:
Redesigning the company website
Solution : The correct answer is (a) Redesigning the company website
A tactical plan focuses on the implementation of specific actions or initiatives to achieve short- to medium-term objectives. It involves the detailed planning and execution of specific projects or activities that support the organization's overall strategy.
Redesigning the company website is an example of a tactical plan because it is a specific project with a defined scope and timeline. It involves the implementation of concrete actions and tasks aimed at improving the website's design, functionality, and user experience. This tactical initiative supports broader strategic goals related to enhancing the company's online presence, customer engagement, or brand image.