Online Brand Management Courses & Certifications

Great Brands have a great managing team. It is not only the development that counts. It is also important to know what the customer wants, to know how to make the best profits and also to know how to ensure that the customer knows how great the products are. Brand Management is a rewarding and competitive field. Do you have what it takes to make your company stand out? Do you wish to learn what it takes? There are many top brand management courses in India to help you become a professional in this field. You can also pursue brand manager courses and free brand management certification courses from top online learning providers and universities.

What is Brand Management?

The term brand management is the activity that ensures that the brand/ product gets the maximum coverage. Thus the brand is known within the entire consumer spectrum in a positive light. This intrigues them to buy the product/service. Brand Managers extensively research consumer behaviour, market trends and their competition to come up with the best strategies. They give valuable advice to the development team on how to make the product/service better. The brand management team also takes care of fund allocation for different purposes (advertising, market research, packaging, and promotions). Having professionals who have completed branding courses in India is the need of the industry as branding is very essential for a successful enterprise. 

Who Can Pursue Brand Management?

If this is you? Then Brand Management courses in India are for you.

• You always had the ability to influence people and you wish to put that into practice
• You work in a company or are an entrepreneur. You wish to learn the skills to put your brand on the market
• You see the vast horizon opening up in this industry and aspire to pursue this as your career

Eligibility Criteria for Brand Management Courses

Note: There are no specific courses titled Brand Management. However, in BBA and MBA, you have specialisations in Brand Management. But the interesting thing is you can take a degree in arts or journalism and still become a professional in Brand Management. Because in the end, you are learning to become an effective communicator.

For UG Brand Management courses, you must have (10+2) qualifications, preferably in subjects such as maths, economics, business studies, or statistics with a minimum passing percentage of 50%. You can also study other subjects as well.

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Entrance Exams for Brand Management Courses

Some universities and institutions conduct entrance exams for MBA brand management that have a specialization in brand management. Here, you can familiarize yourself with UG and PG brand management training and the entrance exams for brand marketing courses.

UG Brand Management Courses
Some of the UG-level courses for brand management include: 

• B.A. (Bachelor of Arts) Mass Communication
• B.J.M.C. (Bachelor of Journalism and Mass Communication)
• BMC (Bachelor of Mass Communication)
• BBA (Bachelor of Business Administration) Brand Building and Management
• BBA (Bachelor of Business Administration) Retail Management

Entrance exams for UG Brand Management Courses

• AMU-AT: Aligarh Muslim University Admission Test
• JMI-EE: Jamia Millia Islamia Entrance Examination
• IPU-CET: Indraprastha University Common Entrance Test

PG Brand Management courses

• M.M.C. (Master of Mass Communication)
• M.B.A. (Master of Business Administration) Brand Building and Management
• M.B.A. (Master of Business Administration) Brand Management and Communication
• M.B.A. (Master of Business Administration) Retail Management
• M.B.A. (Master of Business Administration) Advertising and Brand Management
• M.B.A. (Master of Business Administration)
• M.M.C.  (Master of Mass Communication)
• M.A.M.C. (Master of Arts in Mass Communication)

Entrance Exams for PG Brand Management courses

• CAT
• SNAP
• CMAT 
• XAT
• MAT  

You can also take online brand management courses and online certificate courses in brand management to enhance your knowledge and skills.

Important Skills for Brand Management Courses

The learners may also need certain skills to join the professional courses in branding. These extra skills will come in handy while pursuing brand marketing certifications as well as working in the industry. Some of the important skills required for the brand manager courses and brand manager certifications are enlisted below. 

• Creativity and Innovation
• Logical and Analytical skills 
• Problem-solving skills
• Attention to detail
• Focus
• Basic technical skills

These are the important skills you must have while taking brand management online courses and certificate courses in brand management India. 

Also Read: Popular providers offering Brand Management Courses and Certifications

What Will You Learn in Brand Management Courses?

The course content of the brand management diploma and masters in brand management India will differ as per the institution and the level of the programme you selected.  The courses for brand management will provide a thorough grounding in various aspects of branding management including market research, understanding of the behavior of the customers and the like. After the diploma in brand management and courses on brand management, you will learn:

• Brand Management
• Sales tactics
• Marketing strategies (Digital and analogue)
• Market Research
• Consumer Behaviour

Popular Brand Management Certification Courses

Each brand faces tough competition in the market. It is often quite difficult to keep up with the latest trends as the tastes of the consumer can vary from time to time. Brand Management certification courses and branding online courses can equip you in these aspects. You can pursue brand management courses online and certificate in brand management at your own pace and convenience. Here are some of the best Brand Management certification courses. 

Other Brand Management certification courses

• PG Certificate Program in Managing Brands and Marketing Communication 
• Digital Strategy for Brand Marketing Course 
• Certificate Program in Strategic Brand Management 
• Certified Brand Manager 
• Strategic Brand Management 

Career Opportunities after Brand Management Courses

Here are some of the career opportunities you can try after the branding courses and brand management certificate programmes. 

Brand Manager

As a brand manager, you will work for different branded trademarks for different companies. You will also coordinate with the marketing team to ensure that the brand gets the maximum exposure and excellent response from the consumers.

Average Base Salary p.a.: Rs 886,009/-

Social Media Manager

In this role, you will have to handle social media tasks. These could be taking care of social media sites, pages and profiles. You will also create strategic campaigns on social media while taking care of Q&A sessions.

Average Base Salary p.a.: Rs 309,369/-

Other careers:

• Marketing Executive
• Marketing Analyst
• Marketing Director 
• Social Media Manager

Salary Trends

Professionals who have pursued the best brand management courses in India and brand management certifications will get lucrative salaries and see promotions. Their salaries will be varied depending on experience and skills. It will also differ from one organisation to another and location. Mentioned below is the average salary of a Brand Manager based on experience after the online branding courses and branding certification:

** Source of Salary Details: Payscale

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Scope after Brand Management Courses

Take different industries: Education, Electrical and Electronic ProductsLeisure, Media, Hospitality, Retail, Travel, Telecommunications, Pharmaceuticals, FMCG (Fast-moving consumer goods), Entertainment and others. You could work as an advertising professional for companies in the industries mentioned above. You could even work for advertising companies, digital marketing agencies, consultancies, and recruitment firms. Take the best brand management courses online to become the best asset in this field.

Top Recruiters for Brand Management Professionals

These are the top recruiters that will hire you after your brand management online courses and branding certification courses.

• BMW
• Apple
• Catchword
• Tenet Partners
• MonogramGroup
• FlowState Branding

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FAQs

Q: Why should I go for Brand Management certification courses?

A: To stand out as a professional you need the following: Qualification (degree and advanced degree), experience and expertise. Now the latter can be enhanced by taking Brand management certification courses. This allows you to specialise in the nuances of the market and also tells your employer that you are more than qualified.

Q: Are there any top online brand management courses?

A: Yes. Top institutes (IIMs) and companies (Edx and Vskills) are offering online brand management courses. You can learn them from the comfort of your home.

Q: What is the cost of studying Brand Management courses?

A: For UG Brand Management courses, the fee can go up to Rs 10 lakhs. For PG Brand Management courses it can cost up to Rs 5 lakhs. There are also online Brand Management courses which could be either free or paid (up to a few thousand rupees)

Q: What are some of the best institutes offering Brand Management courses in India? 

A: Some of the best institutes for taking Brand Management courses in India are the Indian Institute of Mass Communication, Jamia Millia Islamia, SRM Institute, Chennai, Lovely Professional University and Maharaja Sayajirao University. You can also take online certificate courses in brand management along with degree courses to augment your skills.

 Q: How long does it take to be a brand manager?

A: You must complete a UG Brand Management course which is of 3 years or a PG Brand Management course which takes 2 years. There are Brand Management certification courses that you can complete in a few weeks whereas others can take up to a year.