Online Marketing Courses & Certifications

The digital media industry in India has grown by over 38% in the last five years. India is the second country globally with the largest number of internet users, more than 600 million. However, more than half of the Indian population does not have access to the internet. The Digital Media online programme addresses the aspects of digital inequality and representation in media. 

During the MJM028: Digital Media online course by Swayam, candidates will explore topics such as the emerging trends in communication, the aspect of access to digital media, social media in the Indian milieu, the internet as a tool for social empowerment, and much more. This programme will run for 16 weeks, and candidates can earn four credits by completing the course. 

The Indira Gandhi National Open University (IGNOU) provides this training on Swayam. The Digital Media online course will help candidates analyse the role of the internet and social media in India. Dr K S Arun Selvan from IGNOU teaches this programme via online mode.

Search engine optimization is a process of improving the content of a web page and adding various other factors which help a web page to rank better on the search engine. The Online SEO Certification Course is a 16 weeks program focusing on the basics of search engine optimization. The course covers the importance of SEO and the planning of search campaigns on google.

The Online SEO Certification Course syllabus introduces digital marketing, its techniques and measuring the impact of digital marketing campaigns. The course covers various types of digital marketing strategy which includes search engine marketing, email marketing, affiliate and influencer marketing.

Video content is the most consumed format on the internet, The Online SEO Certification Course training includes copywriting and video advertising. The course covers the impact of video advertising and the barriers which include adblockers. The course focuses on ideation, planning and making video content according to recent trends.

Social Media is the most used medium of Mass communication, it’s a faster yet affordable way to convey a message to a mass number of people. The Social Media Marketing online course is a 16 weeks certification program by Upskillist. The course introduces various practices, efforts, and outcomes of social media. The course provides an overview of terms used in social media marketing.

The Social Media Marketing Course Online training includes identification of the target audience, researching and compiling the audience to make social media content that grabs the attention of the target audience. The course teaches how to make a successful marketing strategy on social media and the use of different elements for building an effective social media strategy.

The Social Media Marketing Course Online syllabus covers optimization of social media accounts to make them look more professional and easily findable which portrays a positive vibe in the target audience mindset. The lesson includes optimization of popular social media platforms like Facebook, Instagram, Twitter, Linked In, Youtube, and Pinterest. The course also covers topics like social media management and data analysis.

Marketing is a part of our everyday lives, irrespective of our passion, education or profession. Good social marketing skills are crucial for providing information and making better decisions as a consumer and as a producer. The Principles of Marketing online course explores the fundamental marketing concepts that can help you demonstrate self-expression via marketing.

The Indira Gandhi National Open University is offering the Principles of Marketing training on the Swayam platform. Candidates can enrol in this undergraduate-level course and complete it in 16 weeks. The course structure includes video lectures, assignments, self-assessments, examples, and discussion forums to enrich the candidates’ knowledge.

Further, the Principles of Marketing syllabus consists of 19 e-texts that the course instructor discusses over 16 weeks. Candidates will gain access to the study material and other reference books after they register. The curriculum covers topics like consumer behaviour, pricing, distribution, the scope of marketing in urban and rural areas, and more.

The goal of advertising is to target various customers from varied backgrounds and help them connect with the product or service provider. A good advertisement will influence customers' buying behaviour and reflect the ethos of the service provider. Learn to design ads in a high-quality way and become a professional in the industry with the Advertising online course.

The Advertising certification syllabus will introduce candidates to communication processes and ad designing techniques. It will also cover topics like the internet in advertising and build the candidates’ skills and equip them to enter the advertising industry fully.

Candidates will learn about the ethical, social and legal aspects of the society and economy in the Advertising training by Swayam. This Massive Online Open Courses or MOOC aims to develop the skills of the candidates and help them connect with the advertising industry in an empowered way. Swayam will also provide a certificate of completion to the candidates.

The course of Digital marketing has been strategically designed to establish a clear conceptual knowledge of digital marketing in various fields. The thorough structure of this course will help the candidate to establish a number of skills by the end of course completion, such as monitoring, planning and implementing digital marketing training campaigns all around the globe. 

The online course of Swayam provides a great opportunity for those who wish to embark their career as a professional with flexible working hours. Keeping in mind the increasing demand for digital marketing professionals; this is a go-to grab the opportunity for you.

Through the completion of this course, you will find numerous avenues for marketing and advertising in both domestic as well as international platforms. The course of Digital marketing provides you the opportunity to stand out as an independent professional. It gives the candidates the liberty of availing the course from anywhere as per their convenience 

The Advanced Certificate Program in Sales is a specialized course that will equip learners with the knowledge and skills required for the career of a sales professional. The course involves a detailed description of the techniques and toolkits of sales.

Through the Advanced Certificate Program in Sales is a Live Course, you will be trained by industry best faculty members and will be provided with guaranteed placement assistance for securing jobs with impressive salaries. Upon successful completion, you will receive a certificate that will make you a certified sales professional.

The Advanced Certificate Program in Sales Online Training evaluation will follow a continuous evaluation structure that includes assignments, real-world projects, case studies and more.

The ‘International Marketing’ certification training is a management studies course developed for the students to gain a comprehensive understanding of the functioning of international markets and the promotions of brands in the global context. This online certification course is provided by Swayam free portal in collaboration with the Consortium for Educational Communication (CEC).

The participants of this course are guided by Dr. Meeta Nihalani, the head and associate professor of commerce in the department of management studies at the Jai Narian Vyas University Jodhpur. The course modules and classes of this elective program can be completed in fifteen weeks. The undergraduate level training program is designed for the students to learn about the factors and strategies that create an impact in the markets worldwide.

The ‘International Marketing’ online certification program enables students to get a certificate and credit points after finishing the course of study with the assessments according to the qualifying criteria.

Businesses today are going digital, so it is crucial to have a specified multichannel strategy to ensure high customer loyalty. The Mastering Digital Marketing MOOC by Emeritus helps you visualise modern marketing from a broader perspective and devise policies that lead to stable growth. London Business School is the creator of this programme.

The Mastering Digital Marketing: SEM, SEO, Social Media and Beyond training course is developed to infuse your mind with the knowledge of the latest techniques and strategies. These concepts are related to digital marketing such as KPIs, pay per click, search engine optimisation, and search engine results page. You will gain in-depth exposure to these critical concepts during the three-month online training.

The Emeritus Mastering Digital Marketing online certification programme will teach you essential topics of digital marketing that are essential for business leaders and marketers in this era. You will be prepared to launch an effective cross-channel strategy for your business. Additionally, you will learn how to implement the latest ideas in modern marketing.

Digital Marketing Master Program by DigiGrad is an online course that offers the candidate to learn and enhance their knowledge in the field of digital marketing. It is a 3-month course that includes digital analytics, content marketing, search engine optimisation, ecommerce and mobile app marketing, digital advertising, social media marketing and by the end of this course candidates will be provided internship and placement assistance.

After the successful completion of the Digital Marketing Master Program certification, the candidate will also get the reputed and recognized certificate. The module of the course is divided into module form through 80 training hours for the candidate with 70% practical knowledge and the 30% will be theoretical learning.

The candidate will be having a devoted coach who will give direction to help to fabricate an effective vocation in advancing the whole throughout the Digital Marketing Master Program training. The candidate will be able to learn and interface with driving advanced marketing experts from the nation over. The classes are led on each Sat and Sun in 2 spaces: 11 am to 1.30 pm and 3 pm to 5.30 pm. Candidates can pick their time toward the beginning of the course dependent on their comfort and accessibility. 

The  Advanced Program in Digital Marketing training is for the candidates who are willing to learn the marketing strategies and techniques in the digital world. The concepts like Digital advertising and media planning, Marketing and advertising, website and UX basics, Social media marketing, Content marketing and search engine optimization, Leadership development are learnt by the students who join the Advanced Program in Digital Marketing programme. 

The syllabus is designed by the top leaders of the industry. The students will receive various certificates from DigiGrad, Google, Facebook, HubSpot and Social Beat at the end of this course as a part of the Advanced Program in Digital Marketing certification benefits. To make the candidates feel easy to learn, the syllabus is divided into 7 modules and is stretched at a period of 380 hours. The programme also includes live sessions, projects and classroom learning for the better understanding of the subject of digital marketing. 

It is very important for aspiring digital marketing professionals to possess the skills of understanding the consumption changes, expectations, and digital adoption for reaching a wide range of audience and engage them for a long time. 

The Digital Marketing: Strategies, Models, and Frameworks certification programme by Emeritus provides just the right content for learning the mentioned skills and making a mark in the industry. The candidates will be provided education about the impact that the Internet and social media have on the behaviour of consumers. 

The course is run for 2 months and the contents will be distributed over 8 modules, which the students can easily complete with a study of 4 to 6 hours per week. This course will deliver the students exposure to contemporary practices that take place in the digital media industry with the help of recorded video lectures by industry experts, real examples of case studies, discussions, and much more throughout the course.

The Advanced Digital Marketing online programme is designed to help you transform into an end-to-end digital marketer with expertise and skills across the digital marketing domain. The training will help participants improve website traffic with proper use of SEM, SEO, SMO, and the visibility of websites. 

With the Advanced Digital Marketing course, you’ll receive a comprehensive understanding of digital marketing and gain advanced-level expertise and skills in mobile marketing, Email Marketing, and affiliate marketing. At the end of the programme, you’ll also receive a certificate, which will attest to all your newly learned skills. 

The Advanced Digital Marketing curriculum tackles key marketing concepts like Search Engine Optimisation, search engine marketing, Social Media Marketing, Google Analytics, and many others. You need a 10+2 or any equivalent qualification to participate in the three-month extensive training programme. 

By the end, you will be equipped with enough skills to take up marketing roles in your preferred organisation.

Digital Marketing Bootcamp by Thinkful is an extensive and personalised learning programme that enables learners to learn at their own pace with other commitments at the comfort of their homes. With optional office hours and daily classes, candidates can carry their work while staying on track in this course. They can also get their queries addressed promptly via the virtual messaging platform.  Digital Marketing Bootcamp Certification Syllabus adequately covers all relevant concepts. Candidates will learn efficiently in the Slack community and share knowledge with their peers. The programme will be delivered by expert faculty who possess rich industrial experience. Post completion of this programme, candidates can apply for different job roles such as Marketing Manager, Social Media Manager, content strategist, digital marketer and SEO specialist. 

Digital marketing is a marketing subset that uses the internet and digital technologies such as computers, smartphones, and other digital platforms to promote services and products. This Digital Marketing online training involves all essential facets of online marketing. 

The demand for skilled digital marketers has been growing steadily in recent years. Therefore, by enrolling in the Digital Marketing course and mastering the requisite skills, you can easily find high-paying, challenging jobs.

The Digital Marketing training sessions will enable you to unleash the potential of digital media. By the end of the course, you will be comfortable working with Social Media Marketing, SEO, Web Analytics, online reputation management, Google Ads, and mobile advertising.

Upon completion of the Digital Marketing online course, you will have all the requisite skills to apply for a variety of digital marketing roles. You’ll be able to find opportunities in content writing, affiliate marketing, social media marketing, and much more.

The Strategic Digital Marketing Online Course is a specialized course that introduces learners to various steps involved in integrating digital strategies for marketing and business purposes. The course offered with the aid of expert sessions aims to help learners analyze and understand the tools and techniques in strategic digital marketing.

The Strategic Digital Marketing Certification Course is administered by Prof. Devi Prasad Ghosh, Assistant Professor of the Marketing department at the Institute of Management Technology, Hyderabad. The Strategic Digital Marketing Certification syllabus is designed for experienced and inexperienced professionals who wish to upgrade their skills in digital marketing.

The ‘Certificate Program in Digital Marketing Analytics’ online course is designed for the students to get a comprehensive understanding of digital marketing and the analytics involved in decision-making for business operations. This online certification program is provided by the NMIMS Global Access School for Continuing Education for a time period of three months. 

The course instructors for this program are academically and professionally qualified industry experts Prof Debebrata Nag, Prof Siva Kumar, Prof Nikhil Prabhakar, and Prof Amol Patkar. The students are guided with extensive career options and are given the opportunity to work with simulation technologies to gain experimental learning experience of digital marketing and analytical theories. The course materials are ensured with unlimited access after completing the program. 

The ‘Certificate Program in Digital Marketing Analytics’ training program by NMIMS enables students to receive benefits of career development, skills development, and the course certificate by the end of the program.

The Internet has made an inseparable place in our life and social media sites have become a part of our day. The reliability of the content on the internet and social media sites is another factor in its growing popularity. The amount of content on the internet is so much that internet surfing has become the leisure-time activity of many people. Express Bootcamp for Content Marketing is a course offered by Board Infinity for learners who are keen to develop content for organizations. The course shall guide the candidates to develop content that shall help in increasing the marketability of the organization. 

Express Bootcamp for Content Marketing training will be given by industry experts of Accenture Acko, TATA AIA life, and Oyo for upgrading the skills of content marketing the candidates. Through the practical and theoretical approach, the course will help the learners to develop excellent content writing skills. The candidate should complete the projects and assessment for receiving the Express Bootcamp for Content Marketing certification by Board Infinity at the end of the course. 

Today, the sales and marketing domain involves extensive data use for making intelligent business decisions. The Certified Data Scientist-Marketing Course by DataMites is a specialisation programme with in-depth use cases. With this curriculum’s learnings, you will explore the applications of Data Science in marketing and sales.

The Certified Data Scientist-Marketing Course syllabus includes case studies, videos, real-world projects, cheatsheets, datasets and more study materials for in-depth understanding. Furthermore, you will be trained by industry expert instructors, including elite faculty from prestigious institutes. You can also get a global certification by the IABAC (International Association of Business Analytics Certification).

The Certified Data Scientist-Marketing Course training is designed to provide you with complete project execution knowledge. You can join the programme through three distinct modes of learning – blended, classroom and live virtual training. The curriculum is based on the latest industry requirements so you can leap forward in a fulfilling Data Science career.

The Certificate in Search Engine Marketing online course is a 3-month extensive course offered by the NMIMS Global Access School For Continuing Education in association with Stukent. Students will acquire hands-on experience using Stukent's world premier MIMIC simulations programmes for all practical areas of digital marketing.

The Certificate in Search Engine Marketing online training is intended for individuals who want to leverage the power of search engines to help their businesses grow exponentially. The course provides enough opportunities for the students to apply their theoretical knowledge to practical use in real-world scenarios. Students in this programme are taught how to acquire new skills to gain a better understanding of the corporate processes and services.

Certificate in Search Engine Marketing online classes are delivered online in an interactive manner, supported by lectures and other resources based on the presentation methodologies. Students will receive a certificate from NMIMS upon completion of the course. Furthermore, there are a number of recruiting companies partnered with NMIMS that provide students with appropriate opportunities once they complete this online programme.

The Sales and Marketing Training course is a 3-month long certificate program that educates learners of the core concepts, theories, applications and contemporary approaches in the field of sales and marketing. The course covers all advanced areas of sales and marketing including the practical applications of theoretical concepts and effective marketing strategies.

The course is delivered through specialized pedagogical tools supported by a specialized Sales and Marketing Certification Syllabus. The course is taught through interactive sessions, case studies, projects, presentations, case analysis and subject assignments. After completion learners will be awarded a Sales and Marketing Certification by the Institute of Management Technology, Hyderabad.

Certificate Program in Social Media & Content Marketing Training Course is an advanced course that explores the strategies involved in ensuring effective social media marketing and content marketing. The course led by industry experts is administered by the NMIMS Global Access School for Continuing Education with the support of the content provider, Stukent Edge.

Through the Certificate Program in Social Media & Content Marketing Live Course, learners will be introduced to a world class simulation learning platform along with an industry specific curriculum that supports contemporary concepts. Through this certificate course, learners will be introduced to different content marketing strategies and marketing channels. The course provides a hands-on learning experience led by industry experts.

Columbia Business School’s Columbia Management Essentials (Online) course is a 3-month curriculum designed to equip you with all the fundamentals of business management. By putting in just 6 to 8 hours per week out of your schedule, you can learn the essentials of becoming a successful business manager. 

The training includes live teaching sessions conducted by top-rated professors. It also has a dedicated programme support team in place for step-by-step guidance. At the time of completion, you will also receive the Columbia Management Essentials (Online) certification for participation. 

The course is beneficial for developing vital decision-making and leadership abilities needed to take on management roles. The Columbia Management Essentials (Online) certification syllabus is interactive and MBA-inspired, covered in 9 Modules. 

Additionally, you’ll work on a capstone case study, along with several self-assessments, individual and team assignments, and group discussions. These will give you immediate exposure to unique real-world scenarios and prepare you for professional requirements. 

The course E-Commerce & Digital Marketing For Jewellers by IMS DIA is a comprehensive program designed to equip jewellers with the necessary skills to thrive in the digital age. Spanning over a duration of 3 months, this course emphasises the importance of marketing in the success of jewellery brands, particularly in the context of the digital landscape.

E-Commerce & Digital Marketing For Jewellers certification by IMS Design and Innovation Academy is meticulously crafted to focus on digital marketing strategies, social media promotion, and e-commerce for jewellery businesses. It aims to provide jewellers with a robust understanding of how to leverage digital platforms to enhance their brand visibility, reach a wider audience, and ultimately drive sales.

One of the key strengths of this course lies in its personalised coaching approach, ensuring that each participant receives individual attention and guidance. The course also provides opportunities for industry connections, thereby offering real-world insights into the jewellery business. Furthermore, it incorporates elements of design and business strategy, as well as brand development, thereby providing a holistic learning experience for aspiring digital marketers in the jewellery industry.

The Best Digital Marketing Course in Pune with 100% Placement certification duration is 3 months. The course offers students digital marketing skills, and knowledge of various techniques, and strategies. Its curriculum covers modules in PPC, SEO, SMM and SEM. The course provides placements in a practical approach which supports the students in working on live projects.

The course offers a comprehensive understanding of digital marketing channels and metrics, keyword and content marketing. The Best Digital Marketing Course in Pune with 100% Placement certification by TechnoBridge offers support to the students to gain hands-on experience in the roles and responsibilities of a digital marketing executive. They will also get mock interviews and technical sessions.

Also Read: Online Digital Marketing Courses & Certifications

Digital Marketing and Analytics by ISB will enable learners to understand the behaviour of digital customers, identify in-demand metrics to optimise and measure ROI and build digital marketing strategies. This extensive training programme will not only help candidates plan and execute the best digital marketing practices and transformational digital marketing strategies. Besides this, they will be gaining holistic knowledge of implementing social media and search engine optimisation campaigns through digital marketing approaches.

Digital Marketing and Analytics Certification Syllabus deals with ways to enhance engagement through a digital marketing funnel. Learners will learn from top ISB faculty through recorded videos to describe the various steps of the framework for the successful execution and planning of a digital marketing strategy.

The Swayam website hosts the Fundamental of Insurance course. Swayam is a program initiated by the government of India to make education accessible to every Indian, irrespective of their economic standing. The course imparts basic knowledge to a student who requires knowledge to get into the insurance industry.

Swayam gives all its courses free of cost, although the course materials are created by leading experts in different fields. But candidates who want to have a certificate from the course have to write an end-term exam for which they need to pay a small exam fee. The highly acclaimed course instructor, Dr. K. Uma, is a faculty member of Madurai Kamraj University.

In a risky environment, insurance is an absolute necessity because it protects individuals and businesses from unexpected losses. But due to a lack of awareness among people, the insurance penetration and density in India is very low. The Fundamental of Insurance course by Swayam hopes to spread awareness about the basic concepts of insurance and make it more widespread throughout the country.

The Global Marketing Management certification course focuses on making enrolled students more aware about the dynamics and dimensions of the global market and how to manage it through different methodologies and implementation of theories. The course will begin with the global market central module occupying a significant and growing portion of the overall business of the planet.

Today, almost all businesses, big and small, are influenced by world events and competition because most export output and secure suppliers from foreign countries. The Global Marketing Management training will help the students to grab the understanding of why it is necessary to consider the success of most managers, regardless of the scale of the sector, from a global viewpoint, to approach their operational strategies.

In view of the above, this course provides a fresh, updated analysis of the global business environment and successfully combines a comprehensive global business review with an exhaustive discussion of what is happening in the global market. The Global Marketing Management certification will give expressive and immense structure of the benefits.  This is a core programme that is structured within the duration of Twelve weeks along with the compilation of the course with certification.

Integrated Marketing Communication Certification is developed with a blend of theoretical lectures and various examples which will provide insights into real-life scenarios. It is the process of unifying a brand’s messaging for making it the same across all media platforms that the brand does use for its target audience.

Integrated Marketing Communication Classes will help participants get familiarized with the integration of marketing communication modes and strategies for building brands.

All students enrolling for the course get an Integrated Marketing Communication Certification from the Indian Institute of Technology Roorkee (IIT Roorkee) under the Swayam Initiative by the Government of India.