Strategic Management
Heyy,
Itis often thought that business management is just another synonym for strategic management. truth is that this is a misconception. The two are different things in a business. Strategic management is all about designing the overall strategy for the company. There are three things attached to it, first one is strategic ananlysis which can be defined as doing a systematic analysis of where the company stands. The second one is making strategic choice & this has to do with formulating a course of action. The last one is strategic implementation & this can be defined as technical details on how to put the designed activity into work.
The business management on other hand, is the day to day job of the manager. It consist of 5 functions planning, organising, staffing, directing & controlling.
Business Management decision are usually short lived and are based on general guidelines where as Strategic management decision are for long term purpose.
The organisation sets a goal where in the strategic management gives different strategies to achieve the goal and the management carry out the strategies to achieve the goal.
I hope you are clear with my answer.
Strategic Management is all about identification and description of the strategies that managers can carry so as to achieve better performance and a competitive advantage for an organization.It is a continuous process that evaluates and controls the business and the industries in which an organization is involved.
Strategic Managemnet: Strategic management is the annual cycle of planning and implementation memorialized into an organization’s culture. It allows you to recognize areas of success and sustain them while also identifying areas of weakness to improve which is done annually.
Business Strategy: Business strategy focuses more on the entire business as a whole. This would include Branding, Marketing, Sales, Finance etc. It is the development, execution and maintenance of critical business assets that help a business achieve its long-term goals.
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