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Question : Case Study 18:

A consumer purchased a laptop and found that the technical specifications were misrepresented in the advertisement. The consumer feels cheated and wants to take action against the manufacturer. Which authority can the consumer approach for redressal?

 

Option 1: District Consumer Disputes Redressal Forum

Option 2: State Consumer Disputes Redressal Commission

Option 3: Advertising Standards Council of India (ASCI)

Option 4: National Consumer Disputes Redressal Commission

Team Careers360 24th Jan, 2024

Correct Answer: National Consumer Disputes Redressal Commission


Solution : The correct answer is (d) National Consumer Disputes Redressal Commission

In the case where a consumer has purchased a laptop and found that the technical specifications were misrepresented in the advertisement, the consumer can typically approach the National Consumer Disputes Redressal

4 Views

Question : Statement 1: Marketing concept focuses on creating value and building customer loyalty.

Statement 2: Production concept emphasizes understanding customer preferences and needs.

Option 1: Both statements are correct.

Option 2: Statement 1 is correct, and statement 2 is false.

Option 3: Both statements are incorrect.

Option 4: Statement 2 is correct, and statement 1 is incorrect.

Team Careers360 22nd Jan, 2024

Correct Answer: Statement 1 is correct, and statement 2 is false.


Solution : The correct answer is (b) Statement 1 is correct, and statement 2 is false.

Statement 1 is correct. The marketing concept does indeed focus on creating value for customers and building customer loyalty. It involves understanding customer

7 Views

Question : Case Study:

A company focuses on understanding and fulfilling customer needs and preferences. They emphasize building long-term customer relationships through value creation. This philosophy reflects the:

 

Option 1: Selling Concept

Option 2: Production Concept

Option 3: Marketing Concept

Option 4: Product Concept

Team Careers360 24th Jan, 2024

Correct Answer: Marketing Concept


Solution : The correct answer is (c) Marketing Concept.

The Marketing Concept is a customer-centric approach that centers on understanding and meeting customer needs and wants effectively. It emphasizes building long-term relationships with customers by delivering superior value and customer satisfaction. The primary focus is on

15 Views

Question : Which of the following not consist of top level management?

Option 1:  President 

Option 2: Vice president

Option 3: Chairman

Option 4: Production manager

 

Team Careers360 24th Jan, 2024

Correct Answer: Production manager

 


Solution : Middle level consists of heads of different functional department like  department manager ,production manager, etc.Production manager is included in the middle level.

Hence, Option D is correct.

13 Views

Question : Which function of marketing is highlighted in the given statement?
Statement: It fills this place by carrying good from place of production to place of consumption.
 

Option 1: Gathering and analysing market information
 

Option 2: Product designing and development
 

Option 3: Packaging and labelling
 

Option 4: Transportation

Team Careers360 23rd Jan, 2024

Correct Answer: Transportation


Solution : Transportation implies physical movement of goods from one place to the other. Transportation fills this gap by carrying goods from place of production to place of consumption. Transportation includes decisions like choice of mode of transportation and other related aspects.

Hence, option D is correct.

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