Question : Case Study:
XYZ Corporation is facing a public relations crisis due to negative media coverage. They hire a PR agency to manage the situation, create positive stories, and rebuild their reputation. What function of public relations is being employed here?
Option 1: Media Monitoring
Option 2: Crisis Management
Option 3: Corporate Communication
Option 4: Market Research
Correct Answer: Crisis Management
Solution : The correct answer is (b) Crisis Management.
Crisis Management in public relations involves handling and mitigating unfavorable situations, such as negative media coverage or other crises, to protect the company's reputation and public image. XYZ Corporation is facing a public relations crisis due to negative media coverage, and they have hired a PR agency to manage this crisis, create positive stories, and work on rebuilding their reputation. Crisis Management helps the company navigate the situation, develop strategies to address the crisis, and take appropriate actions to restore public trust and confidence.
