Question : Packaging is said to have the unique capacity to make products stand out in a crowded marketplace. Therefore, convenience of the consumer is at the top of mind of the marketers as they are focussing on developing packaging that's easier to open, to protect against breakage, maintain freshness during delivery and keep a consistent look and feel across multiple channels. Identify the type of plan being described in the above lines.

Option 1: Rule

Option 2: Method 

Option 3: Strategy 

Option 4: Programme

Question : Case Study:

ABC Foods designs its packaging to protect its products from damage during transportation. They also ensure that the packaging enhances the visual appeal of their products. What function of packaging is demonstrated here?

Option 1: Protection

Option 2: Information Communication

Option 3: Convenience

Option 4: Cost Reduction

Question : Case Study:

ABC Foods designs its packaging to protect its products from damage during transportation. They also ensure that the packaging enhances the visual appeal of their products. What function of packaging is demonstrated here?

Option 1: Protection

Option 2: Information Communication

Option 3: Convenience

Option 4: Cost Reduction

Question : Case Study:

ABC Foods designs its packaging to protect its products from damage during transportation. They also ensure that the packaging enhances the visual appeal of their products. What function of packaging is demonstrated here?

Option 1: Protection

Option 2: Information Communication

Option 3: Convenience

Option 4: Cost Reduction

Question : Which of the following statement is incorrect?
 

Option 1: Primary packaging refers to products immediate container.

Option 2: Secondary packaging is done to protect the product in the process of transportation.

Option 3: Primary packaging is kept throughout the entire life of product.

Option 4: None of the above

Question : It refers to additional package which provides additional layer of protection to the product. Which level of packaging is highlighted in the given statement?
 

Option 1: Primary packaging
 

Option 2: Secondary packaging
 

Option 3: Transportation packaging
 

Option 4: None of the above