Question : Statement 1: Sales promotion techniques aim to increase short-term sales and consumer interest.
Statement 2: Sales promotion techniques have an impact on consumer purchasing decisions.
Option 1: Both statements are correct.
Option 2: Statement 1 is correct, and statement 2 is false.
Option 3: Both statements are incorrect.
Option 4: Statement 2 is correct, and statement 1 is false.
Correct Answer: Both statements are correct.
Solution : The correct answer is (a) Both statements are correct.
Statement 1 is correct. Sales promotion techniques are designed to stimulate immediate sales and generate consumer interest in the short term through various strategies like discounts, coupons, contests, and limited-time offers.
Statement 2 is correct. Sales promotion techniques do indeed impact consumer purchasing decisions. These promotions often influence consumers to make a purchase by offering incentives, discounts, or attractive deals, affecting their decision-making process.
Related Questions
Trending Articles/News
![Top MBA Colleges Accepting MAH MBA CET 2026 [UPDATED LIST]: Cutoff, Percentile-Wise Colleges - JBIMS, SIMSREE](https://cache.careers360.mobi/media/presets/50X50/article_images/2026/4/7/mah-mba-cet-top-colleges-list-2026.jpg)
