the culture communication approach to the study of Indian civilization
Culture plays an important role in shaping the style of communication. Generally, people react to how we speak rather than what we say. Culture provides its members with an implicit knowledge about how to behave in different situations and how to interpret others' behavior in such situations.
According to this approach Indian civilization is seen as a distinct type in juxtaposition with other societies and culture. The emphasis is to view Indian society as a traditional society, which is experiencing processes, such as modernisation that illustrate cultural, social and historical principles.
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