What is the difference between "mainstream media" & "Mass communication"?
Answers (2)
9th Oct, 2019
Mainstream media is a term and abbreviation used to refer collectively to the various large mass news media that influence many people, and both reflect and shape prevailing currents of thought.
Mass communication is the process of exchanging information through mass media to large segments of the population. In other words, mass communication refers to imparting and exchanging information on a large scale to a wide range of people.
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12th Oct, 2017
Mainstream Media is a term. it is not a specific study or something. Mass communication is a study which teaches about media like, print, broadcast, digital. All this has further clarifications.
Mainstream media is a term used for News Channels, major newspapers etc.
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