Depends upon your interest and how you grasp and excel partiular fields. I completed my Mass Comm from NIMCJ and Advertisment and Print journalism is the specialization course in the last year.
journalism has the best scope over advertising. adverstising is commen these day and there is a lot rush in it. journalism is a practical subject and have a good scope as well. you should go for journalism without any doubt. all the best.
It basically depends on your choice and taste.
Journalism is content that people seek out and is useful, informative and relevant to the audience, regardless of something particular to say.
Advertising is something a company wants to say, regardless of whether it’s useful, informative or relevant to the audience and it is usually content a company has to push at the audience.
Journalism has a vide scope and exposue whereas advertising is limited to particular segment like promoting a brand, company or product.
If you opt for mass communication and journalism, you will get both advertising as well as journalism(print and digital) as your subjects.
Here are a few things that you need to know about journalism and advertising:
Journalism: The role is to spread authentic information about the relevent happenings. It is a prestigious but challenging profession.
career options: Reporter, lead writer, feature writer, editor, proof reader, critic, photo journalist, cartoonist, researcher, broadcast reporter, anchor etc.
Skills required: Curiosity, confidence, communication skills, diplomacy etc.
Salary: Starting salary of a reporter is 12,000-18,000. Editors earn 35,000-40,000 and get perks like housing and travelling concessions.
Advertising: The role is brand communication, creating an impact, creating brand recall and influencing customers to buy the product.
Career options: There are 2 divisions in an ad. agency- creative and executive.
Creaative- Copywriter. script writer, photographer, visualiser etc.
Executive- Client servicing, media researcher, market researcher etc.
Skills required: Creativity, communication skills, photography, photoshop, corel draw, good command over language, knowledge about meadia and market.
Salary: Fresh graduates- INR 9,000-15,000 and the salary can go upto 30,000 depending upon the ad. agency.
Both journalism and advertising has great scope. You should opt the one you find interesting.
Hope it helps.