Which of the following indexes are put to use while taking decisions pertaining to the various geographic areas in which the companys products/services would be promoted

Hello Student,

You have not mentioned the indexes, from which to choose.it seems that your query is incomplete.

The brand development index or BDI quantifies how well a brand performs in a market, compared with its average performance among all markets. That is, it measures the relative sales strength of a brand within a specific market. The index helps marketers identify strong and weak segments (usually demographic or geographic) for individual brands.

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